1. 1
colinkinsella
@ colinkinsella | Jul 01 2008
CEO Digitas NA
Tweets 771
Followers 756
Following 287
@colinkinsella Follower Report
Key Metrics: @colinkinsella | October - 1 - 2012
Total Followers
755
@colinkinsella has 755 Twitter followers and we've classified the ones we could into Consumer, Business,
and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous
and spam accounts, which we do not factor into our audience metrics.
Social Pull
8x
Pull is a good measure of how influential @colinkinsella 's audience is, compared to the average Twitter
account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this
calculation, is gauged by how well connected @colinkinsella 's followers are across sixty social sites,
compared to the average consumer. A higher Pull suggests you have important people in your audience,
and are thus better able to spread your message far and wide.
Identified Audience
IDENTIFIED
AUDIENCE

2. 2
colinkinsella
@ colinkinsella | Jul 01 2008
CEO Digitas NA
Tweets 771
Followers 756
Following 287
Audience Reach Insights
AVERAGE
NETWORK SIZE
Insights :
- On average, each of
colinkinsella's followers has
3,263 connections across
all social media platforms.
Therefore, colinkinsella
can potentially indirectly
reach 1,461,676 (448 x
3,263) people.
Audience Demographics
SEX
Insights :
-*Statistics based on 87%
of colinkinsella's followers,
whose sex we were able to
determine.
AGE RANGE
Insights :
- 33% colinkinsella's
audience is between 36 -
45.
- *Statistics based on 20%
of colinkinsella's followers,
whose age we were able to
determine by identifying
through social profile or
public records data.

3. 3
colinkinsella
@ colinkinsella | Jul 01 2008
CEO Digitas NA
Tweets 771
Followers 756
Following 287
Audience Demographics [continued]
FEMALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
colinkinsella's female
followers tend to be more in
the 46 - 55 age range.
MALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
colinkinsella's male
followers tend to be more in
the 46 - 55 age range.
Audience Geographic Insights
TOP 5 CITIES
Insights :
- colinkinsella has a higher
percentage of followers
from Chicago, Illinois than
the typical Twitter user.

4. 4
colinkinsella
@ colinkinsella | Jul 01 2008
CEO Digitas NA
Tweets 771
Followers 756
Following 287
Audience Geographic Insights [continued]
TOP 5
STATES/PROVINCES
Insights :
- colinkinsella has a higher
percentage of followers
from Illinois than the typical
Twitter user.
TOP 5
COUNTRIES
Insights :
- colinkinsella has a higher
percentage of followers
from USA than the typical
Twitter user.

5. 5
colinkinsella
@ colinkinsella | Jul 01 2008
CEO Digitas NA
Tweets 771
Followers 756
Following 287
Audience Interests Insights
INTEREST
AFFINITY
Insights :
- Compared to the average
audience, colinkinsella's
audience's top three
interests are Business,
Education, and Politics.

6. 6
colinkinsella
@ colinkinsella | Jul 01 2008
CEO Digitas NA
Tweets 771
Followers 756
Following 287
Audience Career Insights
INCOME LEVEL
Insights :
- colinkinsella's consumer
audience has a high level of
income compared to the
average.
INDUSTRY
Insights :
Audience Education Insights
EDUCATION
TYPE
Insights :
- colinkinsella's followers
attend College/University
schools more than the
average Twitter audience.

7. 7
colinkinsella
@ colinkinsella | Jul 01 2008
CEO Digitas NA
Tweets 771
Followers 756
Following 287
Audience Social Media Usage
SOCIAL MEDIA
USE
Insights :
- colinkinsella's consumer
audience is active on at
least 1,726 social profiles
and/or blogs.
SOCIAL
MEMBERSHIPS
Insights :
- 84% of colinkinsella's
followers have Facebook
profiles.
- colinkinsella's has more
followers who use
Foursquare than does the
typical Twitter user.
ONLINE
ACTIVITIES
Insights :
- 35% of colinkinsella's
consumer audience has
been identified as a *Geo
Location.