nintendo Wii marketing strategy

2. . Louise (M9821808)

3. . Pratiwi (M9821802)

4. . Jenni (M9821811)

5. . Sam (M9821803)

7. Wii can easily be remembered by people around the world, no matter what language they speak.No confusion. No need to abbreviate. Just wii. .

8. QUESTION 1 What strategy used by Nintendo that makes Wiia success? Describe it by marketing mix.

9. SWOT

10. Marketing Objectives 1 expand the uses of the Wii to attract new customers and explore new opportunities by launch “Wii Fit” and the WiiBalance Board  being health and reduce some degree obesity levels by getting gamers moving around. 2

11. Marketing Strategies

12. PRODUCT redesigned the controller  to make it easier and more natural to play the games.

13. PRICING

14. PROMOTION Mass Selling Uses intermediary(GameStop, hypermarket, mall) Uses both Push / Pull Techniques Majority Pull Pushing is used by advertising through commercials, ads, circulars, magazines, and internet. Pulling is demonstrated by keeping on-hand inventory low leaving customers returning to check availability.

15. PROMOTION Nintendo has included a free game with eachWiiunit--other systems, they increase the price by $20-50. they offer the Nintendo WiFi connection. This allows you to play certain online games against friends and others. Nintendo's WiFi connection is free and offers many nice updates

17. Atlanta, GeorgiaRetailers get their inventory directly from Nintendo. Businesses are gaining approximately $10 per unit sold; however, they make their money through game and accessory sales.

18. QUESTION 2 What product life cycle phase is Wii in? Propose suggestions to maximize its value/profit

19. http://www.xbitlabs.com

21. Last sales not significant Stages :Growth - early maturity

22. suggestions

23. CONCLUSION NINTENDO Wii : Introduce different experience In playing game Pioneer of motion game Need to improve the product since they are entering the maturity stage

24. THANK YOU