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2013 UNIT I A GUIDE TO EFFECTIVE ADVERTISING FIRST PART

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peeyushsir

The document discusses key aspects of effective advertising. It defines advertising as any paid non-personal presentation of an idea, good, or service by an identified sponsor. Some objectives of advertising are to introduce new products, persuade customers to buy, and remind users. The essentials of an effective advertisement include having a desirable, exclusive, and believable message delivered through the appropriate media with the right frequency and timing to reach the target consumer base.

EducaciónEmpresariales
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Sem VIII Unit I A GUIDE TO EFFECTIVE ADVERTISING Peeyush Srivastav, BCIHMCT, NEW DELHI
INDEX ,[object Object],[object Object],[object Object],[object Object],[object Object],Peeyush Srivastav, BCIHMCT, NEW DELHI
Why Integrated Marketing Communications ,[object Object],[object Object],[object Object],[object Object],Peeyush Srivastav, BCIHMCT, NEW DELHI
Why Integrated Marketing Communications …contd ,[object Object],[object Object],Peeyush Srivastav, BCIHMCT, NEW DELHI
[object Object],[object Object],[object Object],[object Object],Peeyush Srivastav, BCIHMCT, NEW DELHI
Why We Advertise in Hospitality Sector? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Peeyush Srivastav, BCIHMCT, NEW DELHI
Why We Advertise in Hospitality Sector? …contd ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Peeyush Srivastav, BCIHMCT, NEW DELHI
Definition of Advertising ,[object Object],Peeyush Srivastav, BCIHMCT, NEW DELHI
Definition includes four expressions ,[object Object],[object Object],[object Object],[object Object],Peeyush Srivastav, BCIHMCT, NEW DELHI
[object Object],Peeyush Srivastav, BCIHMCT, NEW DELHI
Objectives of Advertising ,[object Object],[object Object],[object Object],[object Object],Peeyush Srivastav, BCIHMCT, NEW DELHI
Objectives of Advertising ,[object Object],[object Object],[object Object],[object Object],Peeyush Srivastav, BCIHMCT, NEW DELHI
[object Object],Peeyush Srivastav, BCIHMCT, NEW DELHI
Essentials of an Effective Advertisement ,[object Object],[object Object],[object Object],Peeyush Srivastav, BCIHMCT, NEW DELHI
Features Relating to the Message ,[object Object],[object Object],[object Object],Peeyush Srivastav, BCIHMCT, NEW DELHI
Features Relating to the Message…contd ,[object Object],[object Object],Peeyush Srivastav, BCIHMCT, NEW DELHI
Features Relating to Consumer Reach ,[object Object],[object Object],Peeyush Srivastav, BCIHMCT, NEW DELHI
Features Relating to Consumer Reach ,[object Object],Peeyush Srivastav, BCIHMCT, NEW DELHI
[object Object],[object Object],Peeyush Srivastav, BCIHMCT, NEW DELHI

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2013 UNIT I A GUIDE TO EFFECTIVE ADVERTISING FIRST PART

  • 1. Sem VIII Unit I A GUIDE TO EFFECTIVE ADVERTISING Peeyush Srivastav, BCIHMCT, NEW DELHI
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