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Real Estate Marketing for the 21st Century
- 1. See purchase information at http://www.amazon.com/-/e/B00EPPVC26 50% discount for real estate schools. 214-697-5533 for more information
- 2. Real Estate Marketing for the 21st Century • Chapter One Page 6 • Do you have what it takes to become a successful real estate agent? • New Agent Concerns • All Agent Must Think About • Real Estate Marketing Changes Every Year • Follow the Rule of Five • Do you have a 15 minute Elevator Speech about your Business?
- 3. Real Estate Marketing for the 21st Century • Chapter Two Page 11 • Professionalism and Ethics. • What is Ethics? • What is Professionalism? • NAR Code of Ethics • When should you file all Ethics Complaint
- 4. Real Estate Marketing for the 21st Century • Chapter Three Page 38 • Serving clients from children to seniors • Children can be valuable allies • Generation Y (Millennials) • Generation X (Latch Key Kids) • Baby Boomers • The Silent Generation • The GI Generation • Average Age of REALTORS®
- 5. Real Estate Marketing for the 21st Century • Chapter Four Page 45 • The psychology of marketing and prospecting in the 21st century • There are three main applications of consumer behavior. • Prospecting has Changed • Domain Names • E-Mail • Web-Sites • Smart Phones • Texting • Tweeting • Face Book • Linked In • Why Blog • Google Places • Skype • You Tube • Can You Go Overboard with Social Media • Creative Marketing • Every Day Encounters
- 6. Real Estate Marketing for the 21st Century • Chapter Five Page 63 • Selling Procedures and Financing • So Your Prospecting is Paying Off • Business Decisions still to be Made • Are You Their Exclusive Agent • Getting an Appointment for your Buyers Presentation • Selecting and Showing Property • Buyer Financing • Affordable Housing • Follow Up During Pending • The ABCs of the Title Commitment • Restrictive Covenants
- 7. Real Estate Marketing for the 21st Century • Chapter Six Page 74 • Listing Procedures • If you don't list you don't last • Prospecting for Sellers • Getting the Appointment • Pricing the Property • Selecting Comps • Adjusting Comps • Adjusting for Condition • More About the Competition • The Listing Appointment • Seller's Disclosure of Condition • Advertising the Property • Are Open Houses Making a Comeback • Successful Open Houses Do Not Just Happen • Is Your Advertising Legal • Presenting the Offer • Follow Up During the Pending Stage
- 8. Real Estate Marketing for the 21st Century • Chapter Seven Page 87 • Closing and Beyond • A Pathway to Smoother Closings • What does Title Insurance Cover? • Where Does All That Money Go? • After Closing • Closing Gifts • Past Clients • Chapter Eight Page 95 • Are Real Estate Agents Affected by Laws? • The Fair Housing Act • RESPA • Anti-Trust Laws (Price Fixing and Group Boycotts) • Do Not Call Laws • Exceptions to Do Not Call Laws • DTPA as Amended in 2011
- 9. Real Estate Marketing for the 21st Century • Chapter Nine Page 106 • Time Management and New Efficiencies • Priorities • Awesome More New Things to Make Your Life Easier • RPR • Google Places • Pop Money • Cloud Computing • Chapter Ten Page 109 • Other Real Estate Specialties • So many Specialties • Condo Sales • Farm and Ranch • Unimproved Land • Coastal Area Property • Residential Sales or Management • Commercial Sales or Management • Industrial Property • Let's explore Residential Property Management since so many agents have crossed into that area.