Zee.do BrandGames to SomePitching Jury

1. @
Zee-do BrandGames
Introducing Discovery-driven Hybrid Advertising
via involving Discovery2Deal Brand Games
For more info: Peter Green, peter@zee.do, +358 40 5707911

2. Idea description
Zee.do, “Discovery2Deal”, idea came originally for a need to make an
intelligent Augmented Reality (AR) browser, that would learn from it’s
users. (This is still in our roadmap). We were looking at meaningful ways to
get people into our AR service, and scanning an Outdoor Advertisement
(OOH) seemed the best solution.
And we got excited with the current challenge of it being static and not
involving/activating. Soon came the Brand Game idea through branded
challenges, gamifying the OOH business and methods, from print to
mobile! OOH is only the first playground to be scaled up.
The business model is simple, basically scalable revenues coming from
cost per discovery, 0,05-0,10€/scan (scanned advert, equivalent/
comparable to understandable CPC) and cost per played game, 12€/game (equivalent to CPA) figure used for media buying.
For more info: Peter Green, peter@zee.do, +358 40 5707911

3. Traction
Zee.do BrandGames has caused a lot of positive feedback (and
constructive comments too) from potentila customers (several brands
met) and also from the very important target audience, the media
(buying) agencies.
We have more information and statistics of the future of involving
(augmented) OOH advertising, and it’s current measuralibity, need for
analytics and future scenarios.
We have a Letter of Intent with Clear Channel Finland about using Zee.do
Brand Games platform right away once ready (pilot phase already) and
also Clear Channel’s global digital team is aware and interested on the
solution. Media agencies sees this as a great add on to OOH, and a nice
extra for digital display advertising
For more info: Peter Green, peter@zee.do, +358 40 5707911

4. Track record
The idea was created originally already in 2010, and the company
Zee.do Ltd was established. The idea has been evolving a lot, and in
2012 we got accepted to the Keksintösäätiö (Foundation for Finnish
inventions) grant to build the prototype.
This is where we are now, and are currently looking for seed funding
within the Crowdsoucing program FundedByMe. We do have a
simple website, http://Zee.do, with our initial concept video. Our
Facebook and Twitter are set up.
Also the FundedByMe Crowdfunding campaign,
http://bit.ly/zeedo2013 , has a lot of information on the development
of Zee.do Ltd and the BrandGames concept
For more info: Peter Green, peter@zee.do, +358 40 5707911

5. Team
We have over 50 years of digital-, especially mobile marketing
experience in our team. And we are just three!
Peter Green. CEO (sales/marketing)
•
Peter is a conceptual thought leader, with over 15 years history of mobile
service creation at Satama Interactive (Nokia as main client) and Clear
Channel Digital. An innovator with design & business mindset
Tapio Hämeen-Anttila. CTO
•
is a technical wizard, with over 15 years history at Nokia and Navteq
(location advertising) Operations Manager, with technical mindset
Ismo Rantala COB, CFO
•
is a mobile authority, with over 20 years history in Mobile development at
Mobile Monday, FinnMob, and Nest New York startup accelerator
For more info: Peter Green, peter@zee.do, +358 40 5707911

6. Future plans
Currently we have the prototype of Zee.do Brand Games, and the sales, mainly
explaining the concept and the opportunity, has started. We are running a
FundedByMe crowdfunding campaign to be able to make Zee.do BrandGames a
production ready and scalable with the max 150.000€ we are running for. With
that, during H1/2014 we can start the pilot roll-outs in Helsinki, Finland and New
York, USA.
Later in 2014 we are planning to go for RoundA funding, with aim to raise
approximately 1 Million USD to make the BrandGames globally scalable, to all the
markets where there are OOH advertising and mobile phones.
The future roadmap include going beyond OOH advertising, and to build the
intelligent AR browser, personalzed to match advertising to consumer’s behaviour.
This is in 2015-2016, and is based on the basic Brand Games, giving another layer
to it.
For more info: Peter Green, peter@zee.do, +358 40 5707911

7. The Problem:
Problem-Solution -slide
OUR SOLUTION:
Brand Manager creates account
and specifies campaign
parameters at
zee.do online service. Brand
Game is initiated to the existing
advertisement
Oh, I love Nike. Let’s see what
kind of game they have this
time, always fun and rewarding.
Point and shoot it is. OK…
CONSUMER DISCOVERS THE BRAND GAME
WITHIN OUTDOOR AD…
Consumer opens Zee.do app and
points his phone to ad. Campaign
is recognized, Brand Game started
and Consumer gets a reward.
Brand Manager reviews campaign
analytics real - time
ZEEDO IS A REAL WORLD BRAND GAME
MOBILE SERVICE THAT WILL ENGAGE THE
CONSUMER TO THE BRAND VIA A GAME-LIKE
EXOERIENCE, REWARDING AT THE END OF
THE GAME. INVOLVING!.