Codestrong 2012 breakout session how to develop your own modules
Brand review theme studio final
1. BlackBerry
Theme Studio
• Profiting from Compelling
BlackBerry Themes
Presenters: Panelists:
Mark Rathwell Mike Kirkup
Product Manager, BlackBerry Theme Director, Developer Relations
Studio
Dale Ducharme Jason Laughlin
Team Lead, BlackBerry Theme Studio Manager, BlackBerry App World
5. Market Opportunity for Themes
• Popular product How important is it for you to have
category the ability to customize the theme?
• Easy to develop
• Unique BlackBerry
smartphone experience
• End users
• Companies
• 30% of BlackBerry users purchase themes for their
Smartphones
• Marketing Vehicle • Mean No. of Downloaded Themes: 6
• Mean Amount Spent on Themes: $3.70
Source: RIM user research
8. BlackBerry Theme Builder
Customize virtually every aspect of a theme
Web Links
Wallpaper Banners
Menus Fonts
Dialogs OS Icons
Apps App Icons
Animation Cursors
Sound Focus
Message List Navigation
Meter Graphics Screen Layout
19. Application Ingestion Process
Become a vendor
Submission Process
1. Add screenshots, icons
2. Add product
descriptions
3. Define Export control
info
4. Select target
Applicant provides RIM carriers/countries
• Contact information
5. Set pricing/licensing
• Support information model
• Proof of identity 6. Add version info,
• Acceptance of vendor agreement program files
20. BlackBerry App World™‐ Theme Considerations
• Proof of ownership
• Images
• Model rights
• Photographer rights
• Ringtones
• Licensing of subject
matter
• Appropriate for all ages
• Categorize correctly