This presentation is designed to address the Chapter and Society leaders of the Nation's five service academies: United States Military Academy, United States Naval Academy, United States Air Force Academy, United States Merchant Marine Academy, and the United States Coast Guard.

1. Helping Graduates Connect and Grow through
a Joint Academy Community
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Service Academy Society
(212) 671-0309

2. Agenda
• About SAS
• Alumni needs
• Chapter Needs
• Demo
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3. Service Academy Society
• The Service Academy Society is the first Joint Service
Professional Networking Site (PNS).
• Our Mission:
– Connect, Engage and Serve the Graduates of the Nation’s
Service Academies through an exclusive Professional
Networking Site.
• Mission Objective:
– To be the Premier Global Joint Academy Alumni network
exclusively developed by Grads for Grads, rivaling the Ivy
League institutions in spheres of networking, influence,
opportunity, and endowment
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4. Guiding Principles:
Service. Growth. Relevance.
• Service
– SAS will establish programs to enrich the military and corporate
careers
– Encourage continued service and leadership in the military and nation
• Growth
– Access to opportunities, capital, information and relationships
– Fostering a sense of Community
– Professional & Career Development
• Relevance
– AOG partner with SAS to provide value-added services
– Promoting / highlighting Success of Academies and Graduates
– Enabling the graduate community to drive value
– Focused on the needs of the graduates from the 5 academies
throughout their life cycle
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5. Our Team
Mike Traw, USAFA ’94, Co-Founder
• 5 Years active duty as a Finance and Program Manager overseeing Joint Service Multi-Million Dollar high tech defense
programs
• 2 Years as Account Executive at leading Military Recruiting Agency consistently opening new doors of opportunity for
separating military members
• 9 years experience in Business Development and Sales Leadership managing $30M year revenue
• Board Member of a Home School Association supporting over 1700 families
• Experienced in delivering value through Enterprise Software Solutions
• Devoted Husband to Grad and Passionate father of 5+1 future grads
Paul Lima, USMA ’95, Co-Founder
• Experienced product development in designing and commercializing technical applications for large financial services
applications
• In 2004, Paul founded a digital agency that helps companies develop, deploy and measure their digital strategies
• Management of Technology Masters from Penn Engineering and the Wharton School
• Board member of the West Point Society of Philadelphia (Technology Committee Chair)
• Board member Wharton School Alumni Board (Technology Committee member)
• Current Chairman of the Greater Philadelphia Hispanic Chamber of Commerce and former Executive Vice President of the
National Society of Hispanic MBA’s (Philadelphia Chapter)
• Deputy Commander for Army Reserve unit for the Defense Information Systems Agency (DISA) for 4 years (13 years
combined active duty and reserve career)
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6. Our Team
Rich Olszewski, USNA ’96, Legal Officer
• University of Virginia School of Law - J.D.
• Corporate/M&A Attorney (licensed in PA and NJ) - Duane Morris LLP
• Currently Product Line Manager for ADS/Transicoil, a components manufacturer for aerospace and
medical device industries
• Officer, US Naval Academy Alumni Association of Philadelphia
• Submarine Officer on USS Albany and National Recruiting Coordinator at Navy Recruiting Headquarters
Matt Brogdon, USAFA ’94, Business Development
• Ten years experience as a recruiter, conference coordinator and event planner, sales manager, and regional
manager in the largest national military recruiting firm.
• Responsible for all sales in the western third of the US
• Top Candidate Recruiter 2001, 45% average annual growth as a regional manager, responsible for over
$9.4M in revenue
• Founded a recruiting consultancy that helps companies and schools create, develop, and analyze their
military recruiting strategies and processes
• Cross Commissioned Army Officer
Mike Mills, USAFA ’95, Financial Officer
• 11 years of experience leading wealth management team focused on protecting, growing, and distributing
multigenerational wealth
• Founded Mike Mills Wealth Management, LLC - Family Office: Specializing in helping “producers” produce.
• Mike’s expertise is in designing strategies to maximize efficiency – reduce wealth eroding factors &
increase returns ultimately adding value to families and communities via wise stewarding of capital
• Involved in DFW Community Organizations – Currently on the Board of GRACE; and Board of Southlake
Kiwanis
• Chosen Best Certified Financial Planner: D Magazine, Texas Monthly, Southlake Times, Southlake Journal
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7. Relevant Experience
• Board Chairs/Members of peer university Alumni
Program
• Non-Profit Experience with sophisticated
organizations
• Junior Military Officer & Military Recruiting
• Corporate Recruiting
• Military Backgrounds & Academy Graduates
• Application Development & Commercialization
• Digital Strategy Development
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8. How is this Different?
1. It’s joint.
2. It’s exclusive.
3. It’s a chapter management platform &
PNS.
4. Comprehensive Life-Cycle approach
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It’s a Singular Professional Networking Site (PNS)
dedicated to uniting the interests of the alumni of
the Nation’s 5 Academies

9. Agenda
• About SAS
• Alumni needs
• Chapter Needs
• Demo
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10. What do Graduates want?
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What is the top member benefit service
the AOG's should provide?

11. What are the Obstacles to Engagement?
• Isolation: Events and networks are segregated by
Academy, Class Year, Geography, Special Interest
and Industry.
• Uber-Volunteer Dependent : Chapters that try to
improve what the AOG’s have given them are
person dependent, not process dependent.
• Security: Popular PNS/SNS do not provide the
appropriate security to interact within the
profession of arms.
• Lost in the crowd: Other sites do not address the
needs of the former and current SA graduates

12. • “Engagement is an estimate
of the degree and depth of
visitor interaction on the
site against a clearly defined
set of goals.” - Eric Peterson of Web
Analytics Demystified
• Deploying tools requires a
comprehensive and
integrated strategy
• Benefits to jointly
accomplishing this are
greater than each academy
going alone
So What is Engagement?
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13. The Engagement Value Chain
Public / Nation
Corporations / Employers
DOD / Military
Families /
Community
Chapters
Alumni
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SAS Professional Networking Platform
Existing Alumni Associations
Unified to Help Grads
•Collaborate
•Network
•News & Education
•Community
•Common Services
•Leadership Opps
•Mentoring
•Support for Chapters
•Enabling community Outreach
•Inject Academy Ethics,
Leadership, & Experience in Public
Sphere
SAS Delivers
Web 2.0 Collaboration
Platform to Larger
Community
Community Engagement
Drives Contributions
AOG’s delivers
Relevant & Valuable Services

14. Use Appropriate Engagement
Strategies for each Segment
Leaving a Legacy
Cadets &
Midshipmen
Four year experience bonds
all graduates
Transitioning Alumni
and those in the
workforce – includes
Reservists
Executives
Officers
Aspirants
Active Military experience working
for the world’s largest corporation
(DoD)
Attracting the best & brighest for
the right reasons
Alumni who have the
time or desire to give
back
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15. SAS Facilitates Engagements and AOG Increases
Relevance
• Professional Networking Site
• Professional Development Services
• Career Services
• Physical Networking
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16. Line up Offerings by Segment
Cadets Officers Executives Legacy
Professional
Networking
Professional
Development
Career Services
Physical
Networking
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Use Appropriate Engagement Strategies for each Segment
Need the Service Offering
May need the Service Offering
Don’t need the Service Offering

17. Agenda
• About SAS
• Alumni needs
• Chapter Needs
• Demo
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18. Current Challenges for Chapters
• Membership Management
• Event Management + Event Marketing
• Communications and Marketing
• Donations
• Creating Vibrant business networks
• Recruit candidates to the Service Academies

19. Abbreviated list of Chapter Mgmt Features
• Membership Management
– Join and pay dues/donations as a member
– Print out a list of current members
– Allow non-paid alumni to “follow” the group with
restricted access
– Paypal, Credit Card, Google Checkout
– Approve/Decline Memberships
– View profiles
– Surveys
– Invite unregistered profiles in your area to join
– Manage recurring payment memberships
– Track outstanding A/R and Donations
– Maintain internal database of members
– Search membership by various filters (industry, year
group, etc…)
– Email members and message members directly from
website
– See members on a Google Map
– Establish other leadership as Admins
– Maintain a publicly facing Chapter homepage hosted
on the SAS domain
– Limited to Academy graduates and friends
• Event Management
– Create events
– RSVP for events
– Pay for events
– Automatic event reminders
– Option to post to all local chapter calendars
– Set recurring events
– View, print, or email directions via Google Maps
– Add events to Outlook
– Send events to others
– Option to allow others to see who has RSVP’d
– Promote events to other Alumni based on any filter
(region, Academy, industry, etc…)
– Print Name tags prior to event
• Content
– Participate in Academy Alumni blogs and forums
moderated by leading authors
– Upload documents, membership applications
– Upload photos/videos
– Share content via links
– Post on a wall
– Create a forum thread
– See local job offerings
– Post or comment on linked news items
– Chat with other SAS members
• Email members (Chapter Admins only)

20. Chapter Management Platform
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21. SAS Abbreviated General Features List
• Career Services
– Exclusive job matching service
for employers
– Virtual Job Fairs
– Exclusive Grad Only Jobs
– Access to millions of Jobs
– Personalized Job Matching
Services
– Job Search
– Trends on Salary, Openings
– Career Advise Knowledge Mgt
• Physical Networking Services
– Local Chapter Support
– Membership Mgt
– Event Mgt
– Collaboration Tools
– Membership Dues Module
• Online Professional Networking
Service
▫ Personal Profile
▫ Colleagues Connection
▫ Community Groups Affiliation
▫ Message Communications
▫ Personal Blog
▫ Message Board
▫ Project Collaboration Tools
▫ Document Repository
• Professional Development Services
▫ Publish Original Editorial content
▫ Success Stories
▫ Press Releases
▫ Op/Ed Contributions
▫ Thought Leadership
▫ Leadership Speakers / Seminar
Bureau
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22. Search for Grads Feature
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23. Agenda
• About SAS
• Alumni needs
• Chapter Needs
• Demo
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24. To View the Beta Environment
• http://www.dev.academyalum.com
• Create a userid and password
• Link it to facebook if you like
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25. Helping Graduates Connect and Grow through
a Joint Academy Community
Paul Lima (212) 671-0309
Mike Traw (512) 743-1066
Matthew Brogdon (619) 807-3123
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