The document discusses how Gabetti Property Solutions used Second Life to run and expand their real estate business. They created highly detailed virtual replicas of real properties for sale. This allowed them to internationalize their brand and generate over 150,000 L$ and 50,000 real life customers from abroad. They recruited a small distributed team to take on this new venture with clear objectives and an open commercial strategy to innovate without existing business models or case studies to learn from.

1. How to run your business
through Second Life
The Gabetti Property Solutions experience

2. Matteo Penzo

3. http://eng.gabettigroup.com

4. REAL ESTATE

5. WHAT I LOVE

7. CC Gonzalo_ar

10. More than 2 MILIONS L$
More than 150,000 !
Brand perception
Internazionalization of the brand

11. 50%
of our SL customers comes from abroad

13. 50,000 !
Small team
Clear objectives
Open commercial strategy

14. PROCESS

15. Lack of real life RE companies
No existing business model to innovate
No ready made case studies available
Nobody’s mistakes to learn from

17. CC DonnaGrayson

18. We held an internal poll to recruit the Bright Five team asking for:

19. Work in spare time
Work (mostly) from home
Learn a new job from scratch
Pursue tough goals

20. at home: Technical equipment +
ADSL expenses paid
work as an independent company
INCENTIVES of the Gabetti Group
raise the day job skills

21. Right Partner
The Electric Sheep Company

22. 250,000 L$

23. Training

24. Geographically distributed team

25. Team meetings (a lot of voice!)
SL hands on trainings
vBusiness tecniques trainings

26. Sales CC gari.baldi

27. 2

28. Selling real houses...
through their virtual replica

30. High detail level

31. Innovation in RL business

32. Virtual Business

33. 30,000 ! by the end of 2007

34. New LOB in 2008

35. Recruiting
CC Saurabh C

36. CC zen

37. 1. Job opening on web sites
2. CV selection
3. interview with a recruiting
professional inworld
4. interview with a
LOB manager inworld/RL

38. Co-marketing opportunities

39. Generate business in SL
Generate business in RL

41. Wine Label Museum
Franciacorta Wine Festival

42. rosit!mpenzo@gabetti.it
http://secondlife.gabettigroup.com
CC 96dotsperinch