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Homing in. Improving the negatives in products Existing products. not recycling! Interaction. games Odd behaviour. observing reactions Not furniture  Not discovering new materials No political issues Not serious!
Cultural Probes
Secondary Research
Bug List
Metaphor
Observing life
Identify need
+ Form
= New product
Adapting
Co-opting
Conforming
Signalling
Behaviour VS signaling

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