Read some interesting facts and figures about sports, athletes and fans who have gone digital and learn 8 Lessons from the leaders in this game: 1. Build Communities 2. Create Dynamic Content 3. Spark Conversations 4. Co-Create/- Curate 5. Dare More 6. Connect The Dots 7. Think Global. Act Local 8. Always Measure

1. SPORTS GO
SOCIAL
2013/2014
Stuttgart, January 2013

2. The DIGITAL FAN is here...
People today are 10 times more likely to check the Internet for
breaking sports news than they are to turn to sports radio.
40 % use Facebook/ Twitter, only 13% get their breaking news
from TV, 4% from radio.
(Source: GMR Marketing)

3. Connected EVERYWHERE.
Nearly three quarters of respondents said they've
checked social media for sports news at a party,
nearly 70% during a meal, and 58% said they've
done so while in the bathroom.
(Source: GMR Marketing)

4. Even at THE STADIUM...
More than 80% of sports fans monitor social
media sites while watching games on TV, and
more than 60% do so while watching live
events.
(Source: KT Tape)

5. No wonder then, that...
7 of the 10 most popular places for Facebook
users to check in to during 2012 were sports
venues.
(Source: Mashable)

6. WHAT are fans doing?
51% of fans who use the social web
follow teams and leagues, while 46%
follow individual players.
48% use social networks to access video
highlights, 48% to access written articles
and 35% to access news bits or
interviews.
(Source: Perform)

7. Did you know...
@kaka @christiano @shaq @kingjames @njr92
4 out of the 5 Top Followed Athletes on Twitter
are soccer players!
(Source KT Tape Infographic)

8. EXPERTS SAY...
"If you sat in our editorial office and watched how we work now
compared to four years ago, it's not as much about writing news and
adding photos with the user almost in a lean-back mode... Now it's a
different type of engagement where we're using the power of the
Internet to start the story on the social web. UEFA.com's editorial
staff uses Facebook and Twitter to push out stories in strategic
correspondence with European countries' time differences, and lets
fans submit questions for players and managers via the official Euro
2012 Facebook page.“
David Farrelly, Head of UEFA.com
(Source: Mashable)

9. EXPERTS SAY...
“Twitter is a great tool for shrinking this gigantic soccer world into
something more manageable that you can follow in real time.
One example: Xabi Alonso, a top player for Spain and Real Madrid,
just started following me and seems to be very forward-thinking when
it comes to social media, so we've gotten to know each other a bit.
That's how I met the guy. Sometimes I'll set up interviews over DM. A
lot of barriers have disappeared in recent years when it comes to the
ease of connecting.“
Grant Wahl, Senior Writer Sports
Illustrated
(Source: Mashable)

10. WHAT YOU CAN
LEARN FROM
LEADING BRANDS:

11. Watch this video:
http://youtu.be/GUEZCxBcM78

12. LESSON TO LEARN
(Moving) pictures speak louder than words. Visual and video
content rules!
Here comes everybody: Open the stage for real stories.
Co-curate/ co-create content with your community.

13. RB is a publishing empire that also happens to
sell beverages. A shining example of a brand-
turned-publisher (the future of advertising!)

14. LESSONS TO LEARN
RB‘S Content marketing is around and about the product, but it is never directly
correlated to the drink itself.
Red Bull has aligned its brand consistently with extreme sports and action.
The Red Bull Media House: An umbrella for Red Bull's massive print, television,
online and feature film production. Red Bull provides a portion of its more than
5,000 videos and 50,000 photos to users free-of-charge, most of this stuff is
professionally high-end enough to be network-ready.

15. Coca Cola moves from Creative to Content
Excellence to Content Domination...

16. LESSONS TO LEARN
Create “Ideas” so contagious that they cannot be controlled this is what is called
“liquid content” and make it easy to share.
Ensure your content is LINKED (company goals, brand values, customer interests)
Consumers create more stories and ideas. Provoke conversations and then “Act”
and “React” to those conversations 365 days of the year (Dynamic Storytelling).
Apply a 70/20/10 Investment principle to creating content (70% low risk, 20%
proven content formats and ideas, 10% new and high risk ideas).

17. TAKE IT STEP-BY-STEP...

18. Nike + is more than just a product/ service. It is a
cause, a movement which was initiated by a brand.
People join this movement and connect to other like
minded people.

19. LESSONS TO LEARN
Nike + is a 100% social product itself. They managed to not only act social, but built
social right into their product/ service.
Nike + is not about the brand. It´s about them: the athletes and sports enthusiasts.
All of a sudden they are not alone. They looked at the athletes need and lifestyle
and build a product around this needs.
Nike + with all of its features is a real added value ot every athlete. It satisfies many
of the basic human needs (self actualization, social belonging, etc.)

20. LA LIGA (PRIMERA DIVISION)
...LEADS THE WAY.

21. LA LIGA (PRIMERA DIVISION)
La Liga's social media dominance shines most is with its biggest stars.
Three of the top four sports-related Twitter accounts are from Spanish
soccer - Real Madrid stars Kaka and Cristiano Ronaldo have 10.7 and 9.9
million followers, respectively, while the FC Barcelona club account claims
almost 5.2 million. Last month, Kaka became the first sports figure ever to
break 10 million followers on the the network. Fellow LigaBBVA stars
Andres Iniesta, Cesc Fabregas, Gerard Pique, Carlos Puyol, Xabi Alonso
and David Villa each top one million followers as well.
LigaBBVA also has a Klout score of 74, compared to the EPL's score of 70.
The German Bundesliga - considered by many the world's third-best
league in overall quality of play - has a Klout score of 49.
On the Chinese social network Sina Weibo, Spain's soccer league has
155,000 followers, as well as an additional 106,000 fans on the similar
Chinese network Ren Ren.
(Source: Mashable)

22. LESSONS TO LEARN
Become an ambassador for social media marketing in your niche. Work with your
partners on doing more both on organizational as well as on the individual level
(e.g. start by supporting your testimonials in their social media efforts).
Think Global act Local: There is huge potential in building presences on local
platforms in your key regions (e.g. China, India, Brazil, Russia, etc.).Last, but not
least: Continuously measure your influence/ perfomance.

23. 8 LESSONS
FOR BRANDS
TO LEARN:

24. YOUR DREAM TEAM...
BUILD CREATE THINK GLOBAL. SPARK
COMMUNITIES DYNAMIC CONTENT ACT LOCAL. CONVERSATIONS
CO-CREATE / DARE MORE CONNECT ALWAYS
CO-CURATE (70/20/10) THE DOTS MEASURE

25. THANK YOU.
HOW CAN WE HELP
YOU?
www.peopleizers.com

26. DISCLAIMER
ANY USE OR DISTRIBUTION OF THIS CONTENT OR
IDEAS IN THIS DOCUMENT IS SUBJECT TO APPROVAL
BY PEOPLEIZERS.
THANK YOU
FOR YOUR UNDERSTANDING!