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Make More By Ranking
  Higher on Google
      By Kristopher B. Jones
  Founder / CEO – ReferLocal.com
  Author of “SEO Visual Blueprint”




                                     Kristopher B. Jones
                                               Founder / CEO, ReferLocal
                                     kris@krisjones.com 877.814.6315
About me

                                                                                   2008, 2010
     1999 – 2009                                                                   Over 50,000 sold
     Pepperjam Full Service Internet Marketing / Affiliate
     Network




                                      2009 – 2011
                                      Pepperjam acquired by GSI Commerce in 2009; eBay in 2011.
                                      Pepperjam Network powers over 1,500 internet retailers,
                                      including Babies R Us, Toys R Us, and the NFL.



 2010 – 2012
 Found KBJ Capital in 2010; Invest in 10 early stage technology companies, including
 Highlighter.com, Yumm.com, APPEK, IML, and ReferLocal.com where I’m CEO.                     2
History of SEO
The Google Guys, Stanford and PageRank




                                         3
Larry Page                      The Pagerank Algorithm

INTERESTING FACTOID: The name "PageRank" is a trademark of
Google, and the PageRank process has been patented. However,
the patent is assigned to Stanford University and not to Google.
Google has exclusive license rights on the patent from Stanford
University. The university received 1.8 million shares of Google in
exchange for use of the patent; the shares were sold in 2005 for
$336 million.
                                                                  4
Want to Make More Money with Google?
At its core SEO is about three things

① Content - and how you shape that content
  (especially for forum owners)

② Getting indexed – increasing the number of
  pages indexed by Google

③ Domain Authority – Measured primarily by
  the quantity and quality of links pointing to
  your site. Think Pagerank.

                                                  5
Your 5-Step SEO Strategic Plan
Forum Owners: Make More by Ranking Higher on Google




                                                      6
STEP 1: Make Sure Your Web Site is
found by Google!
QUICK TIPS:
• Leverage Google
  Webmaster Tools to identify
  and fix issues indexing your
  content
• Spoon feed your content to
  Google by submitting a
  maintaining a site map
• Optimize your internal
  linking structure to
  maximize content indexing
• Utilize circular navigation

                                     7
STEP 2: Optimize every unique page of
your Forum for Specific Keywords
QUICK TIPS:
• Add description to top of
  all forum threads focused
  on target keywords
• Target 1-2 keywords per
  page / thread maximum
• Encourage content build
  around target keywords
• Use target keywords in
  title tags on every page

                                        8
STEP 3: Shape Your Forum Content
around Target Keywords
QUICK TIPS:
• Conduct extensive
  keyword research to
  identify target themes
  and keywords
• Shape existing content
  around target keywords;
  break off existing or start
  new threads
• Trainmoderators
  tofacilitate SEO strategy
  based on target
  keywords.

                                   9
STEP 4: Leverage Social Media
QUICK TIPS:
• Make all of your content
  sharable on FB& Twitter
• Hire a social media
  manager to evangelize to
  your forum content
• Leverage SM to build
  buzz, build links, and
  generate traffic back to
  your site
• Gain additional rankings
  on Google through video,
  images, and Tweets
                                10
STEP 5: Link Building
TIP: The more quality links you have pointing back to
yourForumthe higher you will rank for target keywords.




              TIP: Link building is dynamic, ongoing process.   11
Interested in Advanced SEO Strategies?
Buy my book for $20   Request a free copy of my
                      Advanced SEO presentation
                      •   facebook.com/krisjonescom
                      •   twitter.com/krisjonescom
                      •   linkedin.com/in/internetceo
                      •   E-mail – kris@krisjones.com

                                     OR

                          Provide me a business card


                                                       12
QUESTIONS?

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Make Money with Google

  • 1. Make More By Ranking Higher on Google By Kristopher B. Jones Founder / CEO – ReferLocal.com Author of “SEO Visual Blueprint” Kristopher B. Jones Founder / CEO, ReferLocal kris@krisjones.com 877.814.6315
  • 2. About me 2008, 2010 1999 – 2009 Over 50,000 sold Pepperjam Full Service Internet Marketing / Affiliate Network 2009 – 2011 Pepperjam acquired by GSI Commerce in 2009; eBay in 2011. Pepperjam Network powers over 1,500 internet retailers, including Babies R Us, Toys R Us, and the NFL. 2010 – 2012 Found KBJ Capital in 2010; Invest in 10 early stage technology companies, including Highlighter.com, Yumm.com, APPEK, IML, and ReferLocal.com where I’m CEO. 2
  • 3. History of SEO The Google Guys, Stanford and PageRank 3
  • 4. Larry Page The Pagerank Algorithm INTERESTING FACTOID: The name "PageRank" is a trademark of Google, and the PageRank process has been patented. However, the patent is assigned to Stanford University and not to Google. Google has exclusive license rights on the patent from Stanford University. The university received 1.8 million shares of Google in exchange for use of the patent; the shares were sold in 2005 for $336 million. 4
  • 5. Want to Make More Money with Google? At its core SEO is about three things ① Content - and how you shape that content (especially for forum owners) ② Getting indexed – increasing the number of pages indexed by Google ③ Domain Authority – Measured primarily by the quantity and quality of links pointing to your site. Think Pagerank. 5
  • 6. Your 5-Step SEO Strategic Plan Forum Owners: Make More by Ranking Higher on Google 6
  • 7. STEP 1: Make Sure Your Web Site is found by Google! QUICK TIPS: • Leverage Google Webmaster Tools to identify and fix issues indexing your content • Spoon feed your content to Google by submitting a maintaining a site map • Optimize your internal linking structure to maximize content indexing • Utilize circular navigation 7
  • 8. STEP 2: Optimize every unique page of your Forum for Specific Keywords QUICK TIPS: • Add description to top of all forum threads focused on target keywords • Target 1-2 keywords per page / thread maximum • Encourage content build around target keywords • Use target keywords in title tags on every page 8
  • 9. STEP 3: Shape Your Forum Content around Target Keywords QUICK TIPS: • Conduct extensive keyword research to identify target themes and keywords • Shape existing content around target keywords; break off existing or start new threads • Trainmoderators tofacilitate SEO strategy based on target keywords. 9
  • 10. STEP 4: Leverage Social Media QUICK TIPS: • Make all of your content sharable on FB& Twitter • Hire a social media manager to evangelize to your forum content • Leverage SM to build buzz, build links, and generate traffic back to your site • Gain additional rankings on Google through video, images, and Tweets 10
  • 11. STEP 5: Link Building TIP: The more quality links you have pointing back to yourForumthe higher you will rank for target keywords. TIP: Link building is dynamic, ongoing process. 11
  • 12. Interested in Advanced SEO Strategies? Buy my book for $20 Request a free copy of my Advanced SEO presentation • facebook.com/krisjonescom • twitter.com/krisjonescom • linkedin.com/in/internetceo • E-mail – kris@krisjones.com OR Provide me a business card 12