The document provides an agenda for a two-day training seminar on implementing activity-based costing (ABC) to improve financial performance and profitability. The training will cover developing an ABC implementation plan, conducting process analysis, collecting cost data, building an ABC model, reporting and analyzing cost and profitability data, and integrating ABC with other business systems. Attendees will learn how to use ABC information to enhance decision-making, strategy development, and value creation. The seminar aims to provide practical steps and exercises to help participants develop and execute an ABC initiative at their organizations.

1. COSTING & PROFITABILITY:
A Step-by-Step Guide to Achieving Cost Leadership
Measure and Manage Profitability and Performance June 24-25, 2010
Washington, DC
You Will Learn to: Implement
Use Activity-Based Costing to Improve Financial Performance Profitability
Understand how ABC information can create value in your organization
Develop a Plan to Implement Activity-Based Costing
and Costing
Define your project and build a business case for implementation
Analytics
Build a Costing and Profitability Model
Identify key components in calculating costs and profitability accurately and effectively for Value
Create a Cost Leadership Plan that Works
Integrate costing with other performance systems within your business to Creation
achieve cost leadership
In Association with:
www.ASMIweb.com

2. Day 1 COSTING & PROFITABILITY
Thursday, June 24, 2010
8:30 11:15
Conference Registration and Continental Breakfast Step Two: Conduct Process Analysis
• How to build an organizational process model
9:00 • Conduct effective and efficient activity workshops
Introduction to Profitability and Performance • Document your methodology using
Management Using Activity-Based Costing Cost Flow Diagrams
• What is ABC? How does it compare to other • Validate your results
costing methods? • Exercise: Building an ABC Study
• How will ABC information be used to create
value in your company? 12:15
• Overview of common ABC methods Lunch Break
• Use Time-Driven ABC: a new approach to
dramatically shorten implementation time and 1:15
maintenance effort Step Two Continued
• Case Study: A simple illustration
• Introduction to the RapidABC methodology
for profitability 3:15
Break and Refreshments
10:00
Break and Refreshments
3:30
Step Three: Collect Data
10:15 • Identify key data sources
Step One: Develop a Plan • Methods for time capture
• Identify data attributes
• Strategies to avoid common problems in • Develop a data strategy
implementing ABC
• Survey the landscape of your business
• Assess the available data for profitability 4:30
Day One Adjourns
• Define the scope for your project
• Develop a project charter and business case
• Plan and conduct a Pilot
• Case Study: Develop a Project plan
Who Should Attend?
• CFOs • Directors of Finance
• VPs of Finance • Forecasting Analysts
• Controllers • Financial Analysts
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3. Day 2
COSTING & PROFITABILITY
Friday, June 25, 2010
8:30 Top 5 Reasons
Conference Registration and Continental Breakfast
to Attend:
9:00
Step Four: Build the Model
Complete
• Key components in calculating costs an exercise in building
and profitability an ABC framework
• Exercise: Build a basic ABC calculation (in Excel)
• Model review and validation
• Software selection: Buy, Build or Rent? Hear
• Identify key requirements case studies on best
practices in costing
12:00 and profitability
Lunch Break
1:00 Develop
an effective data
Step Five: Reporting and Value Creation collection strategy
• Key report types for Profitability and Costing:
Financial, Operational, Strategic
Integrating Performance Measures
Learn
• Uses of Profitability and Costing analytics how to properly
• Case Study: Value Creation using report profitability
ABC information and costing analysis
• Link profitability with planning and forecasting
• Create an analytics strategy
Identify
3:00 resources for deploying
and maintaining
Break and Refreshments
profitability initiatives
3:15
Step Six: Make it Stick
• Integrate profitability with other business
and performance processes and systems
• Link profitability to performance measurement
and incentive compensation
• Resources for deploying and
maintaining profitability
• Create business leadership
• Manage change with ABC
4:15
Training Adjourns
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4. COSTING & PROFITABILITY
In-House Training & Customization
One of the more popular vehicles for accessing the Institute’s educational offerings is the delivery of on-site
trainings and management facilitations. Bringing a training or facilitation in-house gives you the opportunity to
customize a program that addresses your exact challenges and provides a more personal learning experience,
while virtually eliminating travel expenses. Whether you require training for your department or for an
organization-wide initiative, the advanced learning methods employed by ASMI will create an intimate training
atmosphere that maximizes knowledge transfer to enhance the talent within your organization.
Customization:
We realize that not all obstacles can be overcome by applying an “off-the-shelf” solution. While many training
providers will offer you some variation of their standard training, ASMI’s subject matter experts will work with
you and your team to examine your programs and determine your exact areas of need. The identification of real
life examples will create a learning atmosphere that resonates with participants while at the same time providing
immediate return on your training investment. Using interactive exercises that employ actual projects or scenarios
from your organization, instructors can address specific challenges and align the curriculum of each session to
your objectives. While the majority of on-site trainings are focused on smaller groups, ASMI also has the ability to
accommodate organization-wide training initiatives. Utilizing multiple instructors, the Institute has the capacity to
deliver courses to groups of up to 300 participants per day.
Areas of Expertise:
On-site delivery of single courses, certification programs and entire packages of specialized courses are available in
the following areas:
• Strategic Planning • Contracting
• Performance Measurement • Performance Reporting
• Project Management • Program Evaluation
• Lean Six Sigma • Administrative Management
• Workforce Management • Change Management
• Budgeting and Forecasting • Balanced Scorecard
For more information about in-house training and certification options, please contact Jennifer Mueller at 202-739-9619
or email her at Jennifer.Mueller@ASMIweb.com
Sponsorship Opportunities:
As a conference and training provider, The American Strategic Management Institute is an expert in bringing together
leaders to share and discuss best practices and innovations. We connect decision-makers with respected solution
providers. ASMI offers four different pre-designed sponsorship packages:
• Event Co-Sponsor • Luncheon Sponsor
• Session Sponsor • Exhibit Booth Sponsor
For more information on sponsorships or to get started, contact Meredith Mason at 202-739-9707 or email her at
Meredith.Mason@ASMIweb.com
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5. COSTING & PROFITABILITY
Venue & Hotel
Venue and Hotel: Exhibiting & Sponsorship:
Costing and Profitability: A Step-by-Step Guide to To learn more about exhibiting and sponsorships
Achieving Cost Leadership will be held at the Performance at Costing and Profitability, please contact
Institute’s Training Center in Arlington, VA, just one block Meredith Mason at 202-739-9707 or email her at
east of the Courthouse stop on the Orange Line of the DC Meredith.Mason@ASMIweb.com
Metro. A public parking garage is located inside of the
building for $10/day. Continental breakfast, refreshments
Quality Assurance:
and lunch will be provided for delegates on each day.
ASMI strives to provide you with the most productive and effective
educational experience possible. If after completing the course
The Performance Institute Conference Center
you feel there is some way we can improve, please write your
1515 N. Courthouse Rd., Suite 600 comments on the evaluation form provided upon your arrival.
Arlington, VA 22201 Should you feel dissatisfied with your learning experience and wish
703-894-0920 to request a credit or refund, please submit it in writing no later
than 10 business days after the end of the training to:
A limited number of rooms have been reserved at the ASMI Corporate Headquarters:
Arlington Rosslyn Courtyard by Marriott at the prevailing 805 15th Street, NW
3rd Floor
rate of $226 until May 24, 2010. Please call the hotel
Washington, DC 20005
directly and reference code “Costing and Profitability”
when making reservations to get the discounted rate. The We will evaluate individual complaints in a context of collective
hotel is conveniently located three blocks from the Rosslyn comments from the event.
Metro station. Please ask the hotel about a complimentary Note: A $399 service fee will be charged on cancellations received
shuttle that is also available for your convenience. less than four weeks from the date of the event. A credit memo
will also be sent reflective of that amount, which can be used for
Arlington Rosslyn Courtyard by Marriott a future conference. If you do not cancel your registration before
1533 Clarendon Blvd. the day of the event, you will be charged for the full conference
amount. As speakers are confirmed six months before the event,
Arlington, VA 22209 some speaker changes or topic changes may occur in the program.
Phone: 703-528-2222 / 1-800-321-2211 ASMI is not responsible for speaker changes, but will work to ensure
www.courtyardarlingtonrosslyn.com a comparable speaker is located to participate in the program. If for
any reason ASMI decides to cancel this conference, ASMI accepts
no responsibility for covering airfare, hotel or other costs incurred
by registrants, including delegates, sponsors and guests.
Tuition & Group Discounts:
The tuition rate for attending Costing and Profitability: Note: Payment must be secured prior to the conference. If
payment is not received by the conference start date, a method of
A Step-by-Step Guide to Achieving Cost Leadership payment must be presented at the time of registration in order to
is as follows: guarantee your participation at the event.
Offerings Early Bird Regular Rate Discounts:
Conference $1399* $1499 • All ‘Early Bird’ Discounts must require payment at time of
registration and before the cut-off date in order to receive any
discount.
* For the Early Bird Rate, register before April 29, 2010. • Any discounts offered whether by The Performance Institute
(including team discounts) must also require payment at the time
For more information on group discounts for Costing and
of registration.
Profitability contact Paul Rogers at 858-737-4122 or email •All discount offers cannot be combined with any other offer.
him at Paul.Rogers@ASMIweb.com •Discounts cannot be applied retroactively.
ASMIweb.com 5

6. COSTING & PROFITABILITY
Registration Form
Call Fax this Form to Visit
877-992-9521 866-234-0680 www.ASMIweb.com
Registration Form
Yes! Register me for Costing and Profitability: A Step-by-Step Guide to Achieving Cost Leadership
Please call me. I am interested in a special group discount for my team
Delegate Information
Name Title
Organization Dept.
Address
City State Zip
Telephone Fax
Email
Payment Information
Check Purchase Order/Training Form Credit Card
Credit Card Number Expiration Date Verification no.
Name on Card
Billing Address
Please make checks payable to: The American Strategic Management Institute
CANCELLATION POLICY: The American Strategic Management Institute will provide a full refund less a $399 administration fee for cancellations
requested four weeks prior to the event start date unless cancellation occurs within two weeks prior to the event start date. If a cancellation is
requested less than two weeks prior to the event start date, no refund will be issued. Registrants who fail to attend and do not cancel prior to
the event will be charged the entire registration fee. All cancellations must be requested through the cancellation link found in your attendance
confirmation email. Please note that cancellation is not final until you receive a cancellation confirmation email.
I have read and accepted the Cancellation Policy above.
ACKNOWLEDGED AND AGREED
By: ______________________________________________________________________________________________ Date: _______________________________________
Priority Code: B328-WEB
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7. COSTING & PROFITABILITY
Conference Notes
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8. COSTING & PROFITABILITY
About ASMI
ASMI’s Vision Areas of Focus:
In this challenging economic landscape, organizations • PERFORMANCE MANAGEMENT:
must develop and execute innovative strategies to survive Using business analytics to drive strategy
and thrive. Performance and process improvement • PROCESS IMPROVEMENT:
methodologies give managers the tools they need to Leaning processes for efficiency and quality improvement
run leaner, more efficient businesses. The mission of the
American Strategic Management Institute (ASMI) is to • FINANCIAL MANAGEMENT:
connect business leaders with best-in-class practices Budgeting and forecasting for better decision-making
and training to address management challenges and • PROJECT MANAGEMENT:
improve results. ASMI has grown into one of the nation’s Managing projects to deliver results on time, within
most innovative training providers, combining market scope and in budget
research and industry insight to deliver experiences and • LEADERSHIP DEVELOPMENT:
tools to inspire leaders and grow businesses. Through Building leadership skills to manage in times of change and conflict
virtual sessions, national summits, training programs and
consulting services, ASMI brings together leaders to share
insights, ideas and actions to transform organizations. Services Available:
VIRTUAL TRAINING BRIEFINGS 90-minute training sessions for the
latest tools and techniques to deliver results.
NATIONAL SUMMITS National events allowing business leaders to share
best practices and strategies for success.
TRAINING PROGRAMS Methodology-based training modules in management
competencies, offered publicly or custom-designed for your organization
CONSULTING SERVICES Field experts who can bring bold change to
your workforce planning processes.
ASMI Corporate Headquarters
805 15th Street, NW, 3rd Floor
Washington, DC 20005
www.ASMIweb.com PHONE: 877-992-9522 FAX: 866-234-0680