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Presented by:
                                                                            May 12-13, 2009 | Washington, DC
    The 2009 National Law Enforcement Recruitment, Retention and Diversity Summit
                                                     Optional Pre-Conference Seminar May 11, 2009
                                                                            Optional Post-Conference Workshop May 13, 2009




The 2009 National

Law Enforcement Recruitment,
Retention and Diversity Summit
Recruiting and Retaining a Diverse and Talented Workforce for Law Enforcement




 You Will Learn How to:
 Equip Yourself and Your Agency with Tested                 Understand Legal Liabilities Associated with the
 Retention Strategies                                       Hiring Process
 Guarantee that your agency establishes adequate training   Avoid potential employer risks and legal liabilities when
 and succession planning to retain your best employees      hiring new employees and officers

                                                            Improve Your Recruiting Process to Discover
 Collaborate with Community Partners to Enhance
                                                            Top Talent
 Your Applicant Pool
                                                            Innovate a recruiting plan to attract talented, diverse
 Promote private and public relationships to market your
                                                            and dedicated applicants
 department and engage qualified applicants




                                                                             www.PerformanceWeb.org 1
                                                                                    www.PerformanceWeb.org
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The 2009 National Law Enforcement Recruitment, Retention and Diversity Summit




                                                    Agenda-at-a-Glance
Pre-Conference Seminar: Monday, May 11, 2009
8:30    Pre-Conference Seminar Registration & Continental Breakfast
9:00    Professional Development and Career Advancement Programs
12:00   Lunch Break
1:00    Pre-Conference Seminar Resumes
4:00    Pre-Conference Seminar Adjourns

Day One: Tuesday, May 12, 2009
8:00    Conference Registration & Continental Breakfast
8:30    Keynote Address: Innovative Strategies in the Current Economy to Improve Recruitment and Retention
        for Law Enforcement
9:45    Analyze Changing Shifts in Applicant Pool to Recruit Effectively
10:45   Break & Refreshments
11:00   Build and Implement a Diversity Workforce Recruitment Plan and Revitalize Your Selection Process
12:00   Lunch Break
        Track A: Law Enforcement Recruitment & Retention Strategies         Track B: Diversity Management
1:00    Re-evaluate and Expedite the Recruiting Process                     Effectively Manage the Multigenerational Law
                                                                            Enforcement Workforce
2:00    Break & Refreshments
2:15    Identify Incentives to Retain Valuable Law Enforcement Personnel    “Are You Talking to Me?” – Interpersonal Communications
3:15    Boost Veteran and Military Applicants to Increase Your              Effective Strategies to Increase the Number of Sworn Female and
        Departmental Capacity                                               Minority Officers
4:15    Adjourn


Day Two: Wednesday, May 13, 2009
8:00    Continental Breakfast
8:30    Keynote Address: Implement Mentoring Programs at the Growing Stages of New Employees to Improve Retention
9:30    Break & Refreshments
        Track C: Market Your Agency                                         Track D: Legal and Liability Issues
9:45    Promote Your Agency through Proven Advertising Techniques           Understand Equal Opportunity and Employment Law
10:30   Master Internet Advertising for Law Enforcement                     Examine the Importance of Selective Recruiting and Thorough
                                                                            Training to Avoid Liability and Litigation
11:15   Closing Keynote: Build Powerful Partnerships with Local Communities
12:15   Conference Adjourns/Lunch Break/Post-Conference Workshop Registration

Post-Conference Workshop: Wednesday, May 13, 2009
        Workshop A: Design an Advanced Marketing Plan to Lead a             Workshop B: Develop and Implement a Succession Plan for
1:15
        Successful Recruiting Campaign                                      Your Agency
4:30    Post-Conference Workshops Adjourn


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The 2009 National Law Enforcement Recruitment, Retention and Diversity Summit




Who                                    Pre-Conference Seminar: Monday, May 11, 2009
Should Attend:                         Pre-Conference Seminars are hands-on, interactive sessions with specially designed exercises
                                       and projects that have immediate application. With this full-day application session, you will
                                       enhance your training experience by establishing a reference point of knowledge, language
• Police Chiefs
                                       and methodologies for the rest of the event. This seminar will dive deep into professional
• Deputy Chiefs                        development and career advancement programs to help improve your expertise and gain
                                       knowledge of practical tools to implement from field experts. Enrollment space is limited, so
• Sheriff Offices
                                       register today to reserve your place.
• Human Resource Directors
• Recruiters                           8:30
                                       Pre-Conference Seminar Registration & Continental Breakfast
• Strategic Planners
• Training Personnel                   9:00
• Law Enforcement Managers             Professional Development and Career Advancement Programs
• Administrative Staff                 Officers are much more likely to stay in an agency where they are shown career growth and
                                       leadership opportunities. Providing these chances along with continued education, your
• Professional Standards Staff
                                       officers will feel engaged, empowered and content. Please join us in this interactive seminar
…and anyone involved in human
                                       to learn how to improve your professional development curricula.
resources for law enforcement
                                       • Help officers identify career opportunities within their current role or agency
                                       • Develop career ladders for levels of officers in your agency
                                       • Utilize talent you currently have and enhance performance through education,


Reasons
                                         training and mentoring

                                       12:00
                                       Lunch Break
to Attend:
                                       1:00
                                       Pre-Conference Seminar Resumes
1. Acquire Proven Best Practices for
   Recruitment, Selection and Hiring
                                       4:00
                                       Pre-Conference Seminar Adjourns
2. Develop and Implement Effective
   Succession Planning

3. Enhance Your Marketing Strategy
   to Attract Top Talent

4. Improve Accountability and
   Departmental Performance

5. Reduce Liability and Enhance
   Management of Sensitive Issues




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The 2009 National Law Enforcement Recruitment, Retention and Diversity Summit




Answering                                                                           Day One: Tuesday, May 12, 2009
                                                                                    8:00


the Call                                                                            Conference Registration & Continental Breakfast


                                                                                    8:30

                                                                                    Keynote Address: Innovative Strategies in the Current Economy
                                                                                    to Improve Recruitment and Retention for Law Enforcement
The Law Enforcement Development
Center has teamed up with The Police                                                The economic environment has altered the applicant pool and has forced agencies to be
Policy Studies Council to create                                                    more precise in their recruitment and retention practices. Hear the latest perspectives on
Answering the Call, a quarterly journal                                             improving law enforcement efforts and strategies in a declining economy to attract the most
for law enforcement and first responders.                                           qualified candidates. Examine new developments to:
Answering the Call provides an in-depth                                             • Align your innovative recruitment and retention initiatives to satisfy your budget
look at today’s hottest issues, including
                                                                                    • Reorganize your department to meet budgetary requirements
law enforcement management,
                                                                                    • Leverage community partnerships to support and extend the reach of
emergency preparedness, use of force,
                                                                                       innovative initiatives
funding and grants, technological
                                                                                    • Promote short term recruitment campaigns as part of more comprehensive
innovations, and more!
                                                                                       longer term strategies
To download the latest issue of Answering
                                                                                    Robert Kanaski
the Call, please visit
                                                                                    Assistant Chief
www.PerformanceWeb.org/ATC
                                                                                    San Diego Police Department

                                                                                    9:45

                                                                                    Analyze Changing Shifts in Applicant Pool to Recruit Effectively
                                                                                    • Understand the changing trends in your applicant pool to anticipate their demands
                                                                                    • Utilize retirees in a new capacity in your department
                                                                                    • Offer and market on-the-job training during your recruitment process to appeal
                                                                                      to a diverse workforce
 WINTER 2008
 A QUARTERLY JOURNAL FOR LAW ENFORCEMENT
                                                                                    10:45
 & FIRST RESPONDERS
 Presented by The Performance Institute and The Police Policy Studies Council

                                                                                    Break & Refreshments


                                                                                    11:00

                                                                                    Build and Implement a Diversity Workforce Recruitment Plan and
Featuring
                                                                                    Revitalize Your Selection Process
                                                                                    • Examine and improve current personality and assessment methods
                                                                                    • Explore the pros and cons of various tactics, such as structural panel interviews and
                                                                                       their addition to the application process
                                                                                    • Ensure your agency’s selection process attracts high quality and diverse applicants
LAW ENFORCEMENT MANAGEMENT    USE OF FORCE     HOMELAND SECURITY      FUNDING
                                                                                    Sgt. Barry Denton
SEX OFFENDER MANAGEMENT    NARCOTICS    EMERGENCY PREPAREDNESS
                                           Answering the Call Winter TECHNOLOGY 1
                                                                      2008



                                                                                    Louisville Police Department

                                                                                    12:00
                                                                                    Lunch Break



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The 2009 National Law Enforcement Recruitment, Retention and Diversity Summit




Day One: Tuesday, May 12, 2009, Continued

1:00
Track A: Law Enforcement Recruitment & Retention Strategies          Track B: Diversity Management

Re-evaluate and Expedite the Recruiting Process                      “Are You Talking to Me?” – Interpersonal
                                                                     Communications
• Implement an efficient recruiting process that ensures quality
  applicants are interviewed                                         • Develop effective messages to successfully deliver your point
• Craft a recruiting process to keep the applicant excited and       • Know your audience to gain attention and
  engaged with your department                                          communicate appropriately
• Advocate speed and quality when recruiting applicants to           • Identify internal and external variables which can effect
  ensure a ‘yes’ from a potential new hire                              your message
Robert Kanaski                                                       Director Glenn Luedtke
Assistant Chief                                                      Sussex County EMS
San Diego Police Department
                                                                     3:15
Track B: Diversity Management                                        Track A: Law Enforcement Recruitment & Retention Strategies
Effectively Manage the Multigenerational Law                         Boost Veteran and Military Applicants to Increase
Enforcement Workforce                                                Your Departmental Capacity
• Learn the different components and characteristics of the multi-   • Market your agency to military recruits with
   generational workforce                                               positive comparisons
• Recognize the challenges to leading a team composed of             • Create and maintain contact with prospective recruits while
   these groups                                                         they are still in the service
• Engage employees from each age group, with particular              • Benefit from training and discipline provided by
   emphasis on the youngest employees on your team                      military service
Dan Schiele                                                          Sgt. Barry Denton
Captain                                                              Louisville Police Department
City of Sacramento
Joseph E. Rooney Police Facility                                     Track B: Diversity Management

                                                                     Effective Strategies to Increase the Number of
2:00
                                                                     Sworn Female and Minority Officers
Break & Refreshments
                                                                     • Collaborate on cutting-edge recruiting strategies for targeting
                                                                        women and minorities in your community
2:15
Track A: Law Enforcement Recruitment & Retention Strategies          • Identify effective retention and development procedures to
                                                                        propel women and minorities into leadership roles
Identify Incentives to Retain Valuable Law
                                                                     • Market incentives that will attract minorities and women to
Enforcement Personnel
                                                                        your applicant pool
• Update retirement and other benefits to promote your agency        Dan Schiele
  as an “employer of choice”                                         Captain
• Discover innovative incentive programs to retain                   City of Sacramento
  experienced officers
                                                                     Joseph E. Rooney Police Facility
• Ensure employee engagement and motivation
                                                                     4:15
                                                                     Adjourn




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The 2009 National Law Enforcement Recruitment, Retention and Diversity Summit




                                        Day Two: Wednesday, May 13, 2009

                                        8:00
                                        Continental Breakfast


           The 2009 National Law        8:30

          Enforcement Recruitment,      Keynote Address:     Implement Mentoring Programs at the
   Retention and Diversity Summit       Growing Stages of New Employees to Improve Retention
    will be held this year May 11-      Mentoring programs are an effective way to help and guide new recruits. By instituting
   13, 2009 during Police Week.         training and mentoring programs early on, you can assist new employees in identifying future
                                        expectations and prepare them for greater responsibilities. These types of programs will
    First started in 1962, May 15
                                        enhance learning and amplify job growth.
 is now known as Peace Officers
                                        • Foster and encourage a constructive dialogue between new hires and
  Memorial Day and the week in              seasoned officers
   which it falls is National Police    • Provide professional development to enhance learning in the workplace
                                        • Create a mentorship program to develop employee learning and
      Week. Join The Performance
                                            understanding of different job functions
             Institute and other law
                                        Dr. Frank A. Colaprete
enforcement officers from around         Adjunct Professor, Keuka College;
    the country who participate in      Lead Consultant, Justice Systems Solutions, LLC
                   this unique event.
                                        9:30
                                        Break & Refreshments

                                                                                       9:45
                                        9:45
                                        Track C: Market Your Agency
                                                                                       Track D: Legal and Liability Issues
                                        Promote Your Agency through
                                                                                       Understand Equal Opportunity
                                        Proven Advertising Techniques
                                                                                       and Employment Law
                                        • Market new departmental initiatives
                                          showcasing growth potential                  • Gain knowledge of legal ramifications
                                                                                         of equal opportunity employment
                                        • Ensure your marketing activities are
                                          tailored to fit your specific agency         • Learn court decisions and federal
                                          diversity needs                                mandates to avoid pitfalls and
                                                                                         attain requirements
                                        • Study recruitment methods including
                                          advertising campaigns, career fairs          • Understand the civil rights law to
                                          and successful community initiatives           effectively recruit a qualified and
                                                                                         diverse team
                                        Sgt. Barry Denton
                                        Louisville Police Department




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The 2009 National Law Enforcement Recruitment, Retention and Diversity Summit




                                         Day Two: Wednesday, May 13, 2009, Continued

                                         10:30
                                         Track C: Market Your Agency

        “Great info. Very                Master Internet Advertising for Law Enforcement
                                         • Conduct a successful online recruitment advertising campaign and identify what
        Useful. Made me                    makes a website effective
                                         • Maximize the Internet to attract the most qualified applicants while simultaneously
            think outside                  satisfying your agencies diversity goals.
                                         • Harness web 2.0 principles to penetrate and communicate with a diverse population
                the box!”
        Danielle Woodward, Personnel     Track D: Legal and Liability Issues
          Director, City of Owensboro,
                                         Examine the Importance of Selective Recruiting and Thorough Training
           Kentucky Police Department
                                         to Avoid Liability and Litigation
                                         • Examine why diversity hiring and officer retention is an ever-changing
                                           area of human capital management
                                         • Follow legal guidelines when selecting and hiring for your agency
                                         • Establish the latest training programs to reduce allegations and litigation



                                         11:15

                                         Closing Keynote: Build Powerful Partnerships with
                                         Local Communities
                                         • Expand working relationships with local organizations and businesses to raise
                                           awareness of job opportunities
                                         • Participate in community events to increase the visibility of your department
                                         • Establish partnerships with schools and local youth communities to showcase
                                           diversity and commitment to social responsibilities



                                         12:15
                                         Conference Adjourns/Lunch Break/Post-Conference Workshop Registration




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The 2009 National Law Enforcement Recruitment, Retention and Diversity Summit




                             Post-Conference Workshops
                             Post-Conference Workshops are designed to be an interactive way for participants to learn
                             the latest techniques in implementing a successful recruitment and succession plan in their
                             workplace. Workshops provide a platform to learn practical applications of current
                             best practices. Space in these comprehensive workshops are limited, so be sure to reserve
                             your seat today.


       Understand New                                                         1:15
                             1:15

                             Workshop A:                                      Workshop B:
            Trends in the    Design an Advanced Marketing                     Develop and Implement a
       Applicant Pool to     Plan to Lead a Successful                        Succession Plan for Your Agency
                             Recruiting Campaign                              This workshop will help you make meaningful
     Design a Successful                                                      distinctions between high-and low-performing
                             Please join us in this interactive workshop to
                                                                              employees and maximize the benefits of
                             learn advanced techniques in improving your
     Recruitment Process                                                      performance measurement and training.
                             recruitment plan. Gain the necessary tools to
                                                                              Overcome obstacles through oversight and
                             attract qualified applicants and maximize the
                                                                              policy standardization.
                             benefits of your partnerships.
                                                                              • Establish a process for recruiting and
                             • Foster relationships with local partners
                                                                                  developing skills for advancement while
                                 to increase agency’s visibility and
                                                                                  ensuring a return on investment
                                 ability to network amongst broader
                                                                              • Identify and track high-potential
                                 communities
                                                                                  employees for leadership positions
                             • Diversify your applicant pool using new
                                                                              • Determine potential difficulties in
                                 media technology and other advanced
                                                                                  succession planning
                                 recruiting tools and techniques
                             • Engage and instill pride and passion
                                 into your officers to increase the ROI of
                                 your recruitment efforts




                             4:15
                             Post-Conference Workshops Adjourn




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The 2009 National Law Enforcement Recruitment, Retention and Diversity Summit




                               Post-Conference Webinar
                               Post-conference webinars are an extension of learning beyond the three-day
                               event. This 90 minute webinar will enhance your program experience and
                               provide additional resources for immediate implementation of a statewide gang
                               intelligence database.


     Expand Recruitment        Diversity Management in Law Enforcement: Breakdown
         Efforts to Attract    Cultural Barriers
    Qualified and Skilled       Date: Wednesday, June 3, 2009
                               Time: 1:00-2:30 PM EST
              Candidates
                               During this interactive webinar, you will learn to understand the employee’s cultural
                               differences to provide a healthy work environment. It is essential for agencies
                               to learn strategies to improve communication, build good working relationship,
                               recognize the diversity among staff and identify the appropriate management
                               styles. To enhance your own diversity management skills, join the Law Enforcement
                               Development Center’s Breakdown Cultural Barriers webinar on June 3, 2009.
                                                                                                             CODE: F599




                              “This is exactly what I wanted. A good
                               ‘How-To’ build a new recruitment program.
                               Good and helpful.”
                               Michael Holguin, Police Sergeant, Texas Police Department




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The 2009 National Law Enforcement Recruitment, Retention and Diversity Summit




                                            Upcoming Events
Sponsorship
Opportunities
                                            The 2009 National Summit on Juvenile Re-entry
                                            June 24-26, 2009
As a conference and training provider,
                                            • Improve Service Delivery and Case Management for Youth
The Performance Institute is an expert in
                                              Employment Services
bringing together leaders to share and
discuss best practices and innovations.     • Demonstrate best practices in aftercare coordination
We connect decision-makers with
                                            • Develop skills to help successfully reenter education system or job market
respected solution providers.

The Institute offers five different pre-
                                            Use of Force
designed sponsorship packages:
                                            July 7-9, 2009
• Event Co-Sponsor
                                            • Balance the Need to Keep Your Officers Safe with the Legal Risk Framework
• Session Sponsor
                                            • Devise an All-Encompassing Policy for Defensive Tactics
• Luncheon Sponsor
• Exhibit Booth Sponsor                     • Minimize Excessive Force Liability Concerns for Your Agency
                                            • Examine New Technology and Training Techniques
For more information on sponsorships or
to get started, contact Jessica Ward at
                                            Sex Offender Registration and Management
703-894-0481 or
Ward@PerformanceWeb.org
                                            August 24-26, 2009

                                            • Leverage Resources to Improve Oversight of Agency Requirements
                                            • Strengthen Online Monitoring and Investigation Practices
                                            • Improve Communication Strategies and Public Awareness
                                            • Improve Sex Offender Monitoring and Registry Managemen



                                            For More Information About these Upcoming Events, Visit
                                            www.PerformanceWeb.org/LE or Please Contact Chris Joseph at
                                            703-894-0481 x224 or email him at Joseph@PerformanceWeb.org.




                                                                                                                           10
                                                                                               www.PerformanceWeb.org
10
The 2009 National Law Enforcement Recruitment, Retention and Diversity Summit




Logistics & Registration                                                                                                          Registration
Venue & Hotel                                                                                                                     1. ONLINE at www.PerformanceWeb.org
                                                                                                                                  2. VIA FAX to 703-894-0482
The 2009 National Law Enforcement Recruitment, Retention and Diversity Summit will
be held at The Performance Institute Training Center in Arlington, VA. A public parking                                           3. VIA PHONE to 703-894-0481
garage is located inside of the building for $10/day. Continental breakfast, lunch and
                                                                                                                                  4. VIA MAIL to 1515 N. Courthouse Road, Sixth Floor
refreshments will be provided for delegates on each day.
                                                                                                                                     Arlington, VA 22201
             The Performance Institute
             1515 North Courthouse Rd., Suite 600
                                                                                                                                  ❍ Yes! Register me for The 2009 National Law Enforcement Recruitment,
             Arlington, VA 22201
                                                                                                                                    Retention and Diversity Summit
             703-894-0481
                                                                                                                                       ❍ Add the Pre-Conference Seminar
A limited number of rooms have been reserved at the Arlington Rosslyn Courtyard by
                                                                                                                                       ❍ Add the Post-Conference Workshop
Marriott at the prevailing rate of $209.00 until April 10, 2009. This rate is based on the
                                                                                                                                       ❍ Add the Post-Conference Webinar
Government Per Diem and is subject to change. Please call the hotel directly and reference
code “2009 Recruitment and Retention” when making reservations to get the discounted
                                                                                                                                  ❍ Please call me. I am interested in a special Group Discount for my team
rate. The hotel is conveniently located three blocks from the Rosslyn Metro station. Please
ask the hotel about a complimentary shuttle that is also available for your convenience.
                                                                                                                                  Delegate Information
             Arlington Rosslyn Courtyard by Marriott
             1533 Clarendon Blvd.
             Arlington, VA 22209
             Phone: 703-528-2222                                                                                                  Name                                                         Title
             Phone: 1-800-321-2211
             www.CourtyardArlingtonRosslyn.com
Hotel and travel costs and not included in the conference tuition                                                                 Office                                                        Organization


Tuition & Group Discounts
                                                                                                                                  Address
The tuition rate for attending The 2009 National Law Enforcement Recruitment, Retention
and Diversity Summit is as follows:

                                                                 Early Bird Rate            Regular Rate
                                                                                                                                  City                                          State                         Zip
 Conference Only                                                 $799                       $899
 Pre-Conference Seminar                                          $399                       $499
                                                                                                                                  Telephone                                     Fax
 Post-Conference Workshop                                        $199                       $299
 Post-Conference Webinar                                         --------                   $199

**For the Early Bird Rate, register by March 2, 2009 and Use the Discount Code: EBDC                                              Email
For more information on group discounts for The 2009 National Law Enforcement
Recruitment, Retention and Diversity Summit please contact Chris Joseph at
                                                                                                                                  Payment Information
703-894-0481 ext. 224 or email him at Joseph@ManagementWeb.org.
                                                                                                                                         Training Form/Purchase Order                              Check (accepted by mail only)
                                                                                                                                         Credit Card
Cancellation Policy
For live events: The Performance Institute will provide a full refund less $399 administration fee for cancellations four
weeks before the event. If cancellation occurs within two weeks prior to conference start date, no refund will be
issued. Registrants who fail to attend and do not cancel prior to the event will be charged the entire registration fee.
                                                                                                                                  Credit Card Number                                           Expiration Date
For webinars: The Performance Institute will provide a full refund less $50 administrative fee for cancellations
four weeks before the event. If cancellation occurs within two weeks prior to conference start date, no refund
will be issued. Registrants who fail to attend and do not cancel prior to the meeting will be charged the entire
registration fee.
                                                                                                                                  Name on Card                                                 3 Digit Card verification #
All the cancellation requests need to be made online. Your confirmation email contains links to modify or cancel
registrations. Please note that the cancellation is not final until you receive a written confirmation.
Payment must be secured prior to the conference. If payment is not received by the conference start date, a method
of payment must be presented at the time of registration in order to guarantee your participation at the event.
                                                                                                                                  Billing Zip Code
Quality Assurance
                                                                                                                                  Please make checks payable to: The Performance Institute
The Performance Institute strives to provide you with the most productive and effective educational experience pos-
sible. If after completing the course you feel there is some way we can improve, please write your comments on the                                                                                                  Priority Code: L268-WEB
evaluation form provided upon your arrival. Should you feel dissatisfied with your learning experience and wish to
request a credit or refund, please submit it in writing no later than 10 business days after the end of the training to:
                                                                                                                             Discounts
The Performance Institute: Quality Assurance, 1515 N. Courthouse Road, Suite 600, Arlington, VA 22201
                                                                                                                             • All ‘Early Bird’ Discounts must require payment at time of registration and before the cut-off date in order to receive
Note: As speakers are confirmed six months before the event, some speaker changes or topic changes may occur in
                                                                                                                               any discount.
the program. The Performance Institute is not responsible for speaker changes, but will work to ensure a comparable
                                                                                                                             • Any discounts offered whether by The Performance Institute (including team discounts) must also require payment at
speaker is located to participate in the program.
                                                                                                                               the time of registration.
If for any reason The Performance Institute decides to cancel this conference, The Performance Institute accepts no re-      • All discount offers cannot be combined with any other offer.
sponsibility for covering airfare, hotel or other costs incurred by registrants, including delegates, sponsors and guests.   • Discounts cannot be applied retroactively
                                                                                                                                                                                                                                                 11
                                                                                                                                                                                          www.PerformanceWeb.org
 11
About The Performance Institute
Called “the leading think tank in performance measurement for government” on OMB’s
ExpectMore.gov, The Performance Institute has been a leader in Performance Management
training and policy since the 2000 administration transition. As part of the Government
Performance Coalition, a group of good government organizations, the Institute worked in
2000 to deliver recommendations to the then new administration on what would become
the President’s Management Agenda.
In 2009, the Institute is leading Innovations in Government: From Transition to
Transformation, or InnoGOV.org, a collection of forums, research and recommendations to
bring insight and transformation to the federal government. The goal of InnoGOV.org is to
centralize the importance of performance, accountability and transparency in government
and to disseminate the leading best practices to government managers.
The Performance Institute has published several research reports regarding performance
management initiatives and trains over 10,000 government managers per year on
performance-based topics. Dedicated to improving citizen services and taxpayer
transparency, the Institute uses a best-practices foundation to deliver the most effective and
tested methodologies for improving performance.




For More Information, Visit Our Website at
www.PerformanceWeb.org
12

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  • 1. Presented by: May 12-13, 2009 | Washington, DC The 2009 National Law Enforcement Recruitment, Retention and Diversity Summit Optional Pre-Conference Seminar May 11, 2009 Optional Post-Conference Workshop May 13, 2009 The 2009 National Law Enforcement Recruitment, Retention and Diversity Summit Recruiting and Retaining a Diverse and Talented Workforce for Law Enforcement You Will Learn How to: Equip Yourself and Your Agency with Tested Understand Legal Liabilities Associated with the Retention Strategies Hiring Process Guarantee that your agency establishes adequate training Avoid potential employer risks and legal liabilities when and succession planning to retain your best employees hiring new employees and officers Improve Your Recruiting Process to Discover Collaborate with Community Partners to Enhance Top Talent Your Applicant Pool Innovate a recruiting plan to attract talented, diverse Promote private and public relationships to market your and dedicated applicants department and engage qualified applicants www.PerformanceWeb.org 1 www.PerformanceWeb.org 1
  • 2. The 2009 National Law Enforcement Recruitment, Retention and Diversity Summit Agenda-at-a-Glance Pre-Conference Seminar: Monday, May 11, 2009 8:30 Pre-Conference Seminar Registration & Continental Breakfast 9:00 Professional Development and Career Advancement Programs 12:00 Lunch Break 1:00 Pre-Conference Seminar Resumes 4:00 Pre-Conference Seminar Adjourns Day One: Tuesday, May 12, 2009 8:00 Conference Registration & Continental Breakfast 8:30 Keynote Address: Innovative Strategies in the Current Economy to Improve Recruitment and Retention for Law Enforcement 9:45 Analyze Changing Shifts in Applicant Pool to Recruit Effectively 10:45 Break & Refreshments 11:00 Build and Implement a Diversity Workforce Recruitment Plan and Revitalize Your Selection Process 12:00 Lunch Break Track A: Law Enforcement Recruitment & Retention Strategies Track B: Diversity Management 1:00 Re-evaluate and Expedite the Recruiting Process Effectively Manage the Multigenerational Law Enforcement Workforce 2:00 Break & Refreshments 2:15 Identify Incentives to Retain Valuable Law Enforcement Personnel “Are You Talking to Me?” – Interpersonal Communications 3:15 Boost Veteran and Military Applicants to Increase Your Effective Strategies to Increase the Number of Sworn Female and Departmental Capacity Minority Officers 4:15 Adjourn Day Two: Wednesday, May 13, 2009 8:00 Continental Breakfast 8:30 Keynote Address: Implement Mentoring Programs at the Growing Stages of New Employees to Improve Retention 9:30 Break & Refreshments Track C: Market Your Agency Track D: Legal and Liability Issues 9:45 Promote Your Agency through Proven Advertising Techniques Understand Equal Opportunity and Employment Law 10:30 Master Internet Advertising for Law Enforcement Examine the Importance of Selective Recruiting and Thorough Training to Avoid Liability and Litigation 11:15 Closing Keynote: Build Powerful Partnerships with Local Communities 12:15 Conference Adjourns/Lunch Break/Post-Conference Workshop Registration Post-Conference Workshop: Wednesday, May 13, 2009 Workshop A: Design an Advanced Marketing Plan to Lead a Workshop B: Develop and Implement a Succession Plan for 1:15 Successful Recruiting Campaign Your Agency 4:30 Post-Conference Workshops Adjourn 2 www.PerformanceWeb.org 2
  • 3. The 2009 National Law Enforcement Recruitment, Retention and Diversity Summit Who Pre-Conference Seminar: Monday, May 11, 2009 Should Attend: Pre-Conference Seminars are hands-on, interactive sessions with specially designed exercises and projects that have immediate application. With this full-day application session, you will enhance your training experience by establishing a reference point of knowledge, language • Police Chiefs and methodologies for the rest of the event. This seminar will dive deep into professional • Deputy Chiefs development and career advancement programs to help improve your expertise and gain knowledge of practical tools to implement from field experts. Enrollment space is limited, so • Sheriff Offices register today to reserve your place. • Human Resource Directors • Recruiters 8:30 Pre-Conference Seminar Registration & Continental Breakfast • Strategic Planners • Training Personnel 9:00 • Law Enforcement Managers Professional Development and Career Advancement Programs • Administrative Staff Officers are much more likely to stay in an agency where they are shown career growth and leadership opportunities. Providing these chances along with continued education, your • Professional Standards Staff officers will feel engaged, empowered and content. Please join us in this interactive seminar …and anyone involved in human to learn how to improve your professional development curricula. resources for law enforcement • Help officers identify career opportunities within their current role or agency • Develop career ladders for levels of officers in your agency • Utilize talent you currently have and enhance performance through education, Reasons training and mentoring 12:00 Lunch Break to Attend: 1:00 Pre-Conference Seminar Resumes 1. Acquire Proven Best Practices for Recruitment, Selection and Hiring 4:00 Pre-Conference Seminar Adjourns 2. Develop and Implement Effective Succession Planning 3. Enhance Your Marketing Strategy to Attract Top Talent 4. Improve Accountability and Departmental Performance 5. Reduce Liability and Enhance Management of Sensitive Issues 3 www.PerformanceWeb.org 3
  • 4. The 2009 National Law Enforcement Recruitment, Retention and Diversity Summit Answering Day One: Tuesday, May 12, 2009 8:00 the Call Conference Registration & Continental Breakfast 8:30 Keynote Address: Innovative Strategies in the Current Economy to Improve Recruitment and Retention for Law Enforcement The Law Enforcement Development Center has teamed up with The Police The economic environment has altered the applicant pool and has forced agencies to be Policy Studies Council to create more precise in their recruitment and retention practices. Hear the latest perspectives on Answering the Call, a quarterly journal improving law enforcement efforts and strategies in a declining economy to attract the most for law enforcement and first responders. qualified candidates. Examine new developments to: Answering the Call provides an in-depth • Align your innovative recruitment and retention initiatives to satisfy your budget look at today’s hottest issues, including • Reorganize your department to meet budgetary requirements law enforcement management, • Leverage community partnerships to support and extend the reach of emergency preparedness, use of force, innovative initiatives funding and grants, technological • Promote short term recruitment campaigns as part of more comprehensive innovations, and more! longer term strategies To download the latest issue of Answering Robert Kanaski the Call, please visit Assistant Chief www.PerformanceWeb.org/ATC San Diego Police Department 9:45 Analyze Changing Shifts in Applicant Pool to Recruit Effectively • Understand the changing trends in your applicant pool to anticipate their demands • Utilize retirees in a new capacity in your department • Offer and market on-the-job training during your recruitment process to appeal to a diverse workforce WINTER 2008 A QUARTERLY JOURNAL FOR LAW ENFORCEMENT 10:45 & FIRST RESPONDERS Presented by The Performance Institute and The Police Policy Studies Council Break & Refreshments 11:00 Build and Implement a Diversity Workforce Recruitment Plan and Featuring Revitalize Your Selection Process • Examine and improve current personality and assessment methods • Explore the pros and cons of various tactics, such as structural panel interviews and their addition to the application process • Ensure your agency’s selection process attracts high quality and diverse applicants LAW ENFORCEMENT MANAGEMENT USE OF FORCE HOMELAND SECURITY FUNDING Sgt. Barry Denton SEX OFFENDER MANAGEMENT NARCOTICS EMERGENCY PREPAREDNESS Answering the Call Winter TECHNOLOGY 1 2008 Louisville Police Department 12:00 Lunch Break 4 www.PerformanceWeb.org 4
  • 5. The 2009 National Law Enforcement Recruitment, Retention and Diversity Summit Day One: Tuesday, May 12, 2009, Continued 1:00 Track A: Law Enforcement Recruitment & Retention Strategies Track B: Diversity Management Re-evaluate and Expedite the Recruiting Process “Are You Talking to Me?” – Interpersonal Communications • Implement an efficient recruiting process that ensures quality applicants are interviewed • Develop effective messages to successfully deliver your point • Craft a recruiting process to keep the applicant excited and • Know your audience to gain attention and engaged with your department communicate appropriately • Advocate speed and quality when recruiting applicants to • Identify internal and external variables which can effect ensure a ‘yes’ from a potential new hire your message Robert Kanaski Director Glenn Luedtke Assistant Chief Sussex County EMS San Diego Police Department 3:15 Track B: Diversity Management Track A: Law Enforcement Recruitment & Retention Strategies Effectively Manage the Multigenerational Law Boost Veteran and Military Applicants to Increase Enforcement Workforce Your Departmental Capacity • Learn the different components and characteristics of the multi- • Market your agency to military recruits with generational workforce positive comparisons • Recognize the challenges to leading a team composed of • Create and maintain contact with prospective recruits while these groups they are still in the service • Engage employees from each age group, with particular • Benefit from training and discipline provided by emphasis on the youngest employees on your team military service Dan Schiele Sgt. Barry Denton Captain Louisville Police Department City of Sacramento Joseph E. Rooney Police Facility Track B: Diversity Management Effective Strategies to Increase the Number of 2:00 Sworn Female and Minority Officers Break & Refreshments • Collaborate on cutting-edge recruiting strategies for targeting women and minorities in your community 2:15 Track A: Law Enforcement Recruitment & Retention Strategies • Identify effective retention and development procedures to propel women and minorities into leadership roles Identify Incentives to Retain Valuable Law • Market incentives that will attract minorities and women to Enforcement Personnel your applicant pool • Update retirement and other benefits to promote your agency Dan Schiele as an “employer of choice” Captain • Discover innovative incentive programs to retain City of Sacramento experienced officers Joseph E. Rooney Police Facility • Ensure employee engagement and motivation 4:15 Adjourn 5 www.PerformanceWeb.org 5
  • 6. The 2009 National Law Enforcement Recruitment, Retention and Diversity Summit Day Two: Wednesday, May 13, 2009 8:00 Continental Breakfast The 2009 National Law 8:30 Enforcement Recruitment, Keynote Address: Implement Mentoring Programs at the Retention and Diversity Summit Growing Stages of New Employees to Improve Retention will be held this year May 11- Mentoring programs are an effective way to help and guide new recruits. By instituting 13, 2009 during Police Week. training and mentoring programs early on, you can assist new employees in identifying future expectations and prepare them for greater responsibilities. These types of programs will First started in 1962, May 15 enhance learning and amplify job growth. is now known as Peace Officers • Foster and encourage a constructive dialogue between new hires and Memorial Day and the week in seasoned officers which it falls is National Police • Provide professional development to enhance learning in the workplace • Create a mentorship program to develop employee learning and Week. Join The Performance understanding of different job functions Institute and other law Dr. Frank A. Colaprete enforcement officers from around Adjunct Professor, Keuka College; the country who participate in Lead Consultant, Justice Systems Solutions, LLC this unique event. 9:30 Break & Refreshments 9:45 9:45 Track C: Market Your Agency Track D: Legal and Liability Issues Promote Your Agency through Understand Equal Opportunity Proven Advertising Techniques and Employment Law • Market new departmental initiatives showcasing growth potential • Gain knowledge of legal ramifications of equal opportunity employment • Ensure your marketing activities are tailored to fit your specific agency • Learn court decisions and federal diversity needs mandates to avoid pitfalls and attain requirements • Study recruitment methods including advertising campaigns, career fairs • Understand the civil rights law to and successful community initiatives effectively recruit a qualified and diverse team Sgt. Barry Denton Louisville Police Department 6 www.PerformanceWeb.org 6
  • 7. The 2009 National Law Enforcement Recruitment, Retention and Diversity Summit Day Two: Wednesday, May 13, 2009, Continued 10:30 Track C: Market Your Agency “Great info. Very Master Internet Advertising for Law Enforcement • Conduct a successful online recruitment advertising campaign and identify what Useful. Made me makes a website effective • Maximize the Internet to attract the most qualified applicants while simultaneously think outside satisfying your agencies diversity goals. • Harness web 2.0 principles to penetrate and communicate with a diverse population the box!” Danielle Woodward, Personnel Track D: Legal and Liability Issues Director, City of Owensboro, Examine the Importance of Selective Recruiting and Thorough Training Kentucky Police Department to Avoid Liability and Litigation • Examine why diversity hiring and officer retention is an ever-changing area of human capital management • Follow legal guidelines when selecting and hiring for your agency • Establish the latest training programs to reduce allegations and litigation 11:15 Closing Keynote: Build Powerful Partnerships with Local Communities • Expand working relationships with local organizations and businesses to raise awareness of job opportunities • Participate in community events to increase the visibility of your department • Establish partnerships with schools and local youth communities to showcase diversity and commitment to social responsibilities 12:15 Conference Adjourns/Lunch Break/Post-Conference Workshop Registration 7 www.PerformanceWeb.org 7
  • 8. The 2009 National Law Enforcement Recruitment, Retention and Diversity Summit Post-Conference Workshops Post-Conference Workshops are designed to be an interactive way for participants to learn the latest techniques in implementing a successful recruitment and succession plan in their workplace. Workshops provide a platform to learn practical applications of current best practices. Space in these comprehensive workshops are limited, so be sure to reserve your seat today. Understand New 1:15 1:15 Workshop A: Workshop B: Trends in the Design an Advanced Marketing Develop and Implement a Applicant Pool to Plan to Lead a Successful Succession Plan for Your Agency Recruiting Campaign This workshop will help you make meaningful Design a Successful distinctions between high-and low-performing Please join us in this interactive workshop to employees and maximize the benefits of learn advanced techniques in improving your Recruitment Process performance measurement and training. recruitment plan. Gain the necessary tools to Overcome obstacles through oversight and attract qualified applicants and maximize the policy standardization. benefits of your partnerships. • Establish a process for recruiting and • Foster relationships with local partners developing skills for advancement while to increase agency’s visibility and ensuring a return on investment ability to network amongst broader • Identify and track high-potential communities employees for leadership positions • Diversify your applicant pool using new • Determine potential difficulties in media technology and other advanced succession planning recruiting tools and techniques • Engage and instill pride and passion into your officers to increase the ROI of your recruitment efforts 4:15 Post-Conference Workshops Adjourn 8 www.PerformanceWeb.org 8
  • 9. The 2009 National Law Enforcement Recruitment, Retention and Diversity Summit Post-Conference Webinar Post-conference webinars are an extension of learning beyond the three-day event. This 90 minute webinar will enhance your program experience and provide additional resources for immediate implementation of a statewide gang intelligence database. Expand Recruitment Diversity Management in Law Enforcement: Breakdown Efforts to Attract Cultural Barriers Qualified and Skilled Date: Wednesday, June 3, 2009 Time: 1:00-2:30 PM EST Candidates During this interactive webinar, you will learn to understand the employee’s cultural differences to provide a healthy work environment. It is essential for agencies to learn strategies to improve communication, build good working relationship, recognize the diversity among staff and identify the appropriate management styles. To enhance your own diversity management skills, join the Law Enforcement Development Center’s Breakdown Cultural Barriers webinar on June 3, 2009. CODE: F599 “This is exactly what I wanted. A good ‘How-To’ build a new recruitment program. Good and helpful.” Michael Holguin, Police Sergeant, Texas Police Department 9 www.PerformanceWeb.org 9
  • 10. The 2009 National Law Enforcement Recruitment, Retention and Diversity Summit Upcoming Events Sponsorship Opportunities The 2009 National Summit on Juvenile Re-entry June 24-26, 2009 As a conference and training provider, • Improve Service Delivery and Case Management for Youth The Performance Institute is an expert in Employment Services bringing together leaders to share and discuss best practices and innovations. • Demonstrate best practices in aftercare coordination We connect decision-makers with • Develop skills to help successfully reenter education system or job market respected solution providers. The Institute offers five different pre- Use of Force designed sponsorship packages: July 7-9, 2009 • Event Co-Sponsor • Balance the Need to Keep Your Officers Safe with the Legal Risk Framework • Session Sponsor • Devise an All-Encompassing Policy for Defensive Tactics • Luncheon Sponsor • Exhibit Booth Sponsor • Minimize Excessive Force Liability Concerns for Your Agency • Examine New Technology and Training Techniques For more information on sponsorships or to get started, contact Jessica Ward at Sex Offender Registration and Management 703-894-0481 or Ward@PerformanceWeb.org August 24-26, 2009 • Leverage Resources to Improve Oversight of Agency Requirements • Strengthen Online Monitoring and Investigation Practices • Improve Communication Strategies and Public Awareness • Improve Sex Offender Monitoring and Registry Managemen For More Information About these Upcoming Events, Visit www.PerformanceWeb.org/LE or Please Contact Chris Joseph at 703-894-0481 x224 or email him at Joseph@PerformanceWeb.org. 10 www.PerformanceWeb.org 10
  • 11. The 2009 National Law Enforcement Recruitment, Retention and Diversity Summit Logistics & Registration Registration Venue & Hotel 1. ONLINE at www.PerformanceWeb.org 2. VIA FAX to 703-894-0482 The 2009 National Law Enforcement Recruitment, Retention and Diversity Summit will be held at The Performance Institute Training Center in Arlington, VA. A public parking 3. VIA PHONE to 703-894-0481 garage is located inside of the building for $10/day. Continental breakfast, lunch and 4. VIA MAIL to 1515 N. Courthouse Road, Sixth Floor refreshments will be provided for delegates on each day. Arlington, VA 22201 The Performance Institute 1515 North Courthouse Rd., Suite 600 ❍ Yes! Register me for The 2009 National Law Enforcement Recruitment, Arlington, VA 22201 Retention and Diversity Summit 703-894-0481 ❍ Add the Pre-Conference Seminar A limited number of rooms have been reserved at the Arlington Rosslyn Courtyard by ❍ Add the Post-Conference Workshop Marriott at the prevailing rate of $209.00 until April 10, 2009. This rate is based on the ❍ Add the Post-Conference Webinar Government Per Diem and is subject to change. Please call the hotel directly and reference code “2009 Recruitment and Retention” when making reservations to get the discounted ❍ Please call me. I am interested in a special Group Discount for my team rate. The hotel is conveniently located three blocks from the Rosslyn Metro station. Please ask the hotel about a complimentary shuttle that is also available for your convenience. Delegate Information Arlington Rosslyn Courtyard by Marriott 1533 Clarendon Blvd. Arlington, VA 22209 Phone: 703-528-2222 Name Title Phone: 1-800-321-2211 www.CourtyardArlingtonRosslyn.com Hotel and travel costs and not included in the conference tuition Office Organization Tuition & Group Discounts Address The tuition rate for attending The 2009 National Law Enforcement Recruitment, Retention and Diversity Summit is as follows: Early Bird Rate Regular Rate City State Zip Conference Only $799 $899 Pre-Conference Seminar $399 $499 Telephone Fax Post-Conference Workshop $199 $299 Post-Conference Webinar -------- $199 **For the Early Bird Rate, register by March 2, 2009 and Use the Discount Code: EBDC Email For more information on group discounts for The 2009 National Law Enforcement Recruitment, Retention and Diversity Summit please contact Chris Joseph at Payment Information 703-894-0481 ext. 224 or email him at Joseph@ManagementWeb.org. Training Form/Purchase Order Check (accepted by mail only) Credit Card Cancellation Policy For live events: The Performance Institute will provide a full refund less $399 administration fee for cancellations four weeks before the event. If cancellation occurs within two weeks prior to conference start date, no refund will be issued. Registrants who fail to attend and do not cancel prior to the event will be charged the entire registration fee. Credit Card Number Expiration Date For webinars: The Performance Institute will provide a full refund less $50 administrative fee for cancellations four weeks before the event. If cancellation occurs within two weeks prior to conference start date, no refund will be issued. Registrants who fail to attend and do not cancel prior to the meeting will be charged the entire registration fee. Name on Card 3 Digit Card verification # All the cancellation requests need to be made online. Your confirmation email contains links to modify or cancel registrations. Please note that the cancellation is not final until you receive a written confirmation. Payment must be secured prior to the conference. If payment is not received by the conference start date, a method of payment must be presented at the time of registration in order to guarantee your participation at the event. Billing Zip Code Quality Assurance Please make checks payable to: The Performance Institute The Performance Institute strives to provide you with the most productive and effective educational experience pos- sible. If after completing the course you feel there is some way we can improve, please write your comments on the Priority Code: L268-WEB evaluation form provided upon your arrival. Should you feel dissatisfied with your learning experience and wish to request a credit or refund, please submit it in writing no later than 10 business days after the end of the training to: Discounts The Performance Institute: Quality Assurance, 1515 N. Courthouse Road, Suite 600, Arlington, VA 22201 • All ‘Early Bird’ Discounts must require payment at time of registration and before the cut-off date in order to receive Note: As speakers are confirmed six months before the event, some speaker changes or topic changes may occur in any discount. the program. The Performance Institute is not responsible for speaker changes, but will work to ensure a comparable • Any discounts offered whether by The Performance Institute (including team discounts) must also require payment at speaker is located to participate in the program. the time of registration. If for any reason The Performance Institute decides to cancel this conference, The Performance Institute accepts no re- • All discount offers cannot be combined with any other offer. sponsibility for covering airfare, hotel or other costs incurred by registrants, including delegates, sponsors and guests. • Discounts cannot be applied retroactively 11 www.PerformanceWeb.org 11
  • 12. About The Performance Institute Called “the leading think tank in performance measurement for government” on OMB’s ExpectMore.gov, The Performance Institute has been a leader in Performance Management training and policy since the 2000 administration transition. As part of the Government Performance Coalition, a group of good government organizations, the Institute worked in 2000 to deliver recommendations to the then new administration on what would become the President’s Management Agenda. In 2009, the Institute is leading Innovations in Government: From Transition to Transformation, or InnoGOV.org, a collection of forums, research and recommendations to bring insight and transformation to the federal government. The goal of InnoGOV.org is to centralize the importance of performance, accountability and transparency in government and to disseminate the leading best practices to government managers. The Performance Institute has published several research reports regarding performance management initiatives and trains over 10,000 government managers per year on performance-based topics. Dedicated to improving citizen services and taxpayer transparency, the Institute uses a best-practices foundation to deliver the most effective and tested methodologies for improving performance. For More Information, Visit Our Website at www.PerformanceWeb.org 12