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Industry updates on key mobile trends 1 20 12
1.
INDUSTRY UPDATES ON KEY
MOBILE TRENDS WEEK ENDING 1/20
2.
TOP MOBILE &
TABLET ACTIVITY – WEEK ENDING 1/20 Trends/Forecasts o 79% of smartphone owners use their phones to help with shopping, from comparing prices, to finding more product info, to locating a retailer. (Google) ─ 77% have contacted a business via mobile, with 61% calling and 59% visiting the local business ─ 70% have used their smartphones while in a store. o 67% use their smartphones and tablets to find product deals, up from 44% last year. (GfK) o Mobile Marketer interviewed a few industry experts regarding what to expect in 2012. Here are a couple forecasts we think are interesting: ─ Android will become the primary platform for apps and marketing with clear advantages over iOS ─ Marketers will move away from platform specific applications and towards developing rich, mobile Web experiences. This rise in mobile Web will contribute to an overall rise of mobile bar codes. ─ NFC will truly emerge in 2012 and replace QR codes © Performics. Proprietary and Confidential. 2
3.
TOP MOBILE &
TABLET ACTIVITY – WEEK ENDING 1/20 Holiday Mobile Trends o 87% of tablet owners are holiday shopping using their tablets and will spend an average of $325. Tablets owners cite convenience and ease of use as reasons why they like to shop via these devices. (Zmags) o 38% of consumers surveyed agree that their smartphones have empowered them to find the best deals while shopping this holiday season. ─ Additionally, 31% of consumers used their GPS/location feature on their phone to help with holiday shopping. (GfK) o Holiday paid search metrics continue to rise YOY, but have peaked for the season (Performics) ─ As spend levels off, clicks have also leveled off, up 52%, roughly the same amount as the previous week, and CPCs are down YoY for the third consecutive week. ─ This week—as we cross the holiday ground shipping cutoff—we expect spend, clicks and CPCs to decrease further. © Performics. Proprietary and Confidential. 3
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