1. Life on Demand: performics.com
Participant Behaviors and Social Engagement blog.performics.com
@performics
Singles Say: Acceptable ways to break up with someone: Social Contact
Rely on social
48 %
network to locate
92%
Face to
29%
Phone
9%
Email
company/brand
Face Call contact
information
10% Text
6%
Social
6%
Instant
network message
Reasons for Hiding/Un-friending People
For which of the following reasons do you hide and/or un-friend people on Facebook or other social sites?
I don’t want to know every detail about them 54%
24%
They post too often in general 49%
20%
They are a co-worker and I want 44%
to keep work/personal life separate 19%
43%
They have different opinions/values than I do
21%
42%
They are too political
24%
They promote their work or business too much 40%
25%
To avoid problems with my spouse/partner 30% Hide
32% Unfriend
Privacy Settings
Limit what co-workers
can see 40%
Limit what family can see 40%
Use social networks
Expected
to keep tabs on 20% Response Time 8%
Immediately
to Text Messages 28%
Post-Purchase Actions Within
5 minutes
Likelihood to take social action after positive,
neutral or negative experience:
23%
Within
15 minutes
13%
I just don’t
send texts 14%
Within
Total 43% 38% 18% 7%
30 minutes
An hour
2%
Male 45% 36% 19%
or more 5% Within
45 minutes
Female 42% 41% 17% Within
an hour
18-29 54% 27% 19%
30-49 43% 38% 19%
50+ 34% 50% 17%
Product Reviews and Comments
Social Action Rationale restaurants food
45% Women are
more likely to
46% Review/
Comment
apparel
49% 35% 27%
Satisfaction Recommendation “Pay it Forward” 30 %
household
28% products
Men are
34% 32%
more likely to
26% 25% 11%
38% Review/
Comment
Ask questions Complain Brag
appliances electronics
All data from Performics 2012 Life on Demand Study — Part 2
Questions? Email marketing@performics.com