Performics MENA shares insights and discoveries from their Life on Demand survey.

1. Life on Demand: MIDDLE EAST
Social Media in Our Daily Lives www.performics.me
@Performics_MENA
PARTI C I PAT I O N
D ISCOVER + E M P OW E R + CON N E C T =
DISCOVER & P E R F O R MA N C E
DISCOVERY EMPOWERMENT
Participants have discovered a tool they can’t live without! Participants drive the experience!
Online Activities
85% have at least 1 search
social media account research entertainment
61% have 2+ SM accounts Posts
60% visit a social network daily 50%
50%
34% are very active on 49%
social and post often. status
People are joining Twitter jokes/cartoons/ religious content updates
faster than any other memes
SM network
39%
pictures
25%
user videos
} especially
younger males
CONNECTION PARTICIPATION
Paradigm shift in the power of relationships. Embrace the dialog and measure.
Participants drive the collaboration.
“I am a customer.”
64% would rather talk to distant
friends via social networks
+ 30 %
“I LIKE
a brand
because:
“I want to be the
first to know about
new offerings.”
51%
would rather talk to On average people LIKE
“I want the
insider knowledge.”
52% 5 brands
close friends via
“I like to
social networking
read company/
are more comfortable engaging brand posts.”
with people online than in person
51%
prefer social networks over
PERFORMANCE
How likely are you to engage with each of the following types of posts
telephone communication when they come from a brand you “LIKE”?
52%
58% 52% 50%
70%
pictures videos jokes/ links to
cartoons/ status
memes updates articles
Performics MENA commissioned Business Compass and ROI Research
Data: Saudi Arabia, UAE, and Egypt, Q4 2012