1. 2012 PRESIDENTIAL DEBATES
#
3
We tuned in to the final Presidential debate, did you? Each candidate increased participation
through the first two debates but during debate #3, Romney's Twitter participation grew while
Obama's participation declined. Check out the numbers from October 22, 2012.
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tell us who you think Follow @performics for
won the #twittertossup social activity analysis
on election day!
OBAMA ROMNEY
20,950,127 Total Followers 1,419,206
since debate #1 +702,955 +250,541 since debate #1
671,735 Total Following 273
D E B AT E D AY # 3
21 # of Candidate Tweets 7
debate #1 31 debate #2 45 4 debate #2 12 debate #1
21,511
Retweets 7,754
of Candidate Tweets 4,106 debate #2 4,708 debate #1
debate #1 50,797 debate #2 36,325
@BarackObama @MittRomney
51,642 @mentions 45,014
debate #1 34,061 debate #2 60,528 38,861 debate #2 23,672 debate #1
Twitter Trends
October Twitter trends show retweets and @mentions were actually more prominent the
day after each presidential debate! After the final debate, Romney retweets jumped
significantly, while Obama retweets were on par with prior performance.
Retweet of Candidate Tweets Candidate @mentions
Debate #1 Debate #2
10/4 Debate #3 Debate #1 10/17 Debate #3
10/23 10/4 10/23
Debate #2
10/17
VP Debate
10/12
VP Debate
10/12
Despite a momentum shift and strong
gains by Romney, Obama's overall
Twitter participation was higher.
Therefore, we declare Obama the Obama Wins
the Twitter Toss-up
Presidential Debates
Twitter Toss-up winner!
Twitter data was analyzed using our proprietary
Socialtools. Pages were monitored from Midnight
performics.com
Sunday, October 21st through Midnight Monday, blog.performics.com
October 22nd. Overall Twitter data from October
1st through October 23rd.
@performics