1. #LifeonDemand:
The New Norms of
Social Engagement
Monday, September 24, 2012
Hosted by:

2. #LifeonDemand
Panelists
Daina Middleton Dana Todd
Global CEO SVP of Marketing
Performics Performics
Ed Snider Christina Carlile
COO Associate Director,
ROI Research Strategy & Analytics
Performics

3. #LifeonDemand

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Active Social Networkers

5. #LifeonDemand
Men, Women and Parents…

6. #LifeonDemand
Daily Social Networkers

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Content Preferences
• Women more likely to post status updates
• Men more likely to post jokes, links and videos
• Über users are very active posters and have
increases for all types of content
• Younger respondents are more likely than older
respondents to post most types of content
• Compared to moms and other men and women,
dads are the most active posters across most
types of posts
• Dads are also more likely to report increased
posting for several types of content

8. #LifeonDemand
Mobile Usage

9. #LifeonDemand
Tablet Usage

10. #LifeonDemand
Social Access by Device

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Brand Engagement

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Response Likelihood

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#LifeonDemand: Inspire Participation

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Study Demographics