Performics 2011 Social Shopping Study found men are more likely than women to conduct five of six social shopping activities. Contradicting commonly held beliefs about gender and social behaviors, the study showed men more frequently research product information, read reviews, compare products, find product availability and get store information via social networks, shopping and deal sites; while women reign supreme when searching for deals, coupons and specials on similar sites.

1. SOCIAL SHOPPING: ParticiPant Behaviors & Preferences
on social, shoPPing and deal sites
OCTOBER 2011
2
1
Active Social Networkers by Gender
(Minimum one visit/month)
1
Most Popular Deal Sites
(Among active social networkers) 2
24%
34%
Most Popular Shopping Sites
(Among active social networkers)
3
37% 24%
36%
54%
31%
20% 15 %
20%
10 %
62 45 30
18%
9 27 % % %
% %
Brand
site
47 %
conduct competitive occasionally/ use a mobile barcode
96%
97% 23 %
price searches on Frequently scanner to shop
mobile devices while “checK-in” at a For prices at
75%
72%
27 %
at a retail location retail location a retail location
78% 52 %
5 68% 64%
53 % Company/Brand/Product Social Page Visits
4
71% During Purchase Process
Men
69 %
Company/Brand/Product Facebook “Likes” Post-Purchase 5
WoMen 3
total
4
ALL DATA FROM PERFORMICS 2011 SOCIAL SHOPPING STUDY
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