Social Snapshot July 2014
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Check out the second edition of Performics new Social Snapshot which tracks social performance of industry leaders in automotive- including industry averages and participant insight! Stay tuned for next month’s Snapshot featuring a new vertical.
![NISSAN
HONDA
CHEVROLET
VOLKSWAGEN
FORD
TOYOTA
HYUNDAI
MAZDA
facebook
twitter
facebook
10,173,716
3,461,162
3,205,872
2,902,637
2,677,821
2,108,852
1,732,655
1,706,509
84,134
HIGHEST ACTIVATION RATE
Post by Honda advertising its all-new 2015 Honda Fit
ACTIVATION RATE: .8%
FORD
NISSAN
HONDA
TOYOTA
VOLKSWAGEN
KIA
hyundai
mazda
477,207
459,598
358,559
341,639
306,044
282,594
164,982
152,833
144,112
twitter
most retweets
Chevrolet's tweet promoting its
internet capabilities for cars, trucks and
crossovers with built-in 4G LTEWI-FI
RETWEETS: 8,546
YOUTUBEYOUTUBE
Socialtools is a global proprietary Publicis Groupe app that tracks competitive performance
of brands' Facebook, Twitter, YouTube and Instagram accounts. Performics leverages
Socialtools to extract insights and create benchmarks to build client presence in the social
space and drive successful brand experiences for participants focused on performance.
Average
views/video
Average number of
views per video
posted by brand
TALKING
ABOUT
Number of unique users sharing
"stories" about the brand page
over the last 7 days (e.g. liking,
sharing, checking in, etc.)
Activation
Rate/Post
[(likes+comments+shares) /
(fans x CM posts)] x 100
CONNECT WITH US performics.com facebook.com/performics twitter.com/performics
VOLKSWAGEN FORD VOLKSWAGEN
M E T H O D O L O G Y
P A R T I C I P A N T E N G A G E M E N T
KIA
CHEVROLET
# Fans
# Followers
j u l y 2 0 1 4
SOCIALSNAPSHOT: auto
chevrolet
ford
honda
VOLKSWAGEN
hyundai
toyota
kia
nissan
295,724
181,930
125,836
86,076
70,463
58,696
32,531
26,664
14,986 mazda
# Subscribers
most viewed
Nissan advertising its tough
testing routine for vehicles as
Bret Michaels performs his
song "Tough Love"
views: 1,632,352
Talking
About
Retweets,
Mentions and
Hashtags
Avg. Views
Per Video
Auto Average
Leading Brand
33,395 42,753 61,217
64,483 153,438 252,782](https://image.slidesharecdn.com/socialsnapshotjuly2014-140812130150-phpapp02/85/social-snapshot-july-2014-1-320.jpg)
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Social Snapshot July 2014
- 1. NISSAN HONDA CHEVROLET VOLKSWAGEN FORD TOYOTA HYUNDAI MAZDA facebook twitter facebook 10,173,716 3,461,162 3,205,872 2,902,637 2,677,821 2,108,852 1,732,655 1,706,509 84,134 HIGHEST ACTIVATION RATE Post by Honda advertising its all-new 2015 Honda Fit ACTIVATION RATE: .8% FORD NISSAN HONDA TOYOTA VOLKSWAGEN KIA hyundai mazda 477,207 459,598 358,559 341,639 306,044 282,594 164,982 152,833 144,112 twitter most retweets Chevrolet's tweet promoting its internet capabilities for cars, trucks and crossovers with built-in 4G LTEWI-FI RETWEETS: 8,546 YOUTUBEYOUTUBE Socialtools is a global proprietary Publicis Groupe app that tracks competitive performance of brands' Facebook, Twitter, YouTube and Instagram accounts. Performics leverages Socialtools to extract insights and create benchmarks to build client presence in the social space and drive successful brand experiences for participants focused on performance. Average views/video Average number of views per video posted by brand TALKING ABOUT Number of unique users sharing "stories" about the brand page over the last 7 days (e.g. liking, sharing, checking in, etc.) Activation Rate/Post [(likes+comments+shares) / (fans x CM posts)] x 100 CONNECT WITH US performics.com facebook.com/performics twitter.com/performics VOLKSWAGEN FORD VOLKSWAGEN M E T H O D O L O G Y P A R T I C I P A N T E N G A G E M E N T KIA CHEVROLET # Fans # Followers j u l y 2 0 1 4 SOCIALSNAPSHOT: auto chevrolet ford honda VOLKSWAGEN hyundai toyota kia nissan 295,724 181,930 125,836 86,076 70,463 58,696 32,531 26,664 14,986 mazda # Subscribers most viewed Nissan advertising its tough testing routine for vehicles as Bret Michaels performs his song "Tough Love" views: 1,632,352 Talking About Retweets, Mentions and Hashtags Avg. Views Per Video Auto Average Leading Brand 33,395 42,753 61,217 64,483 153,438 252,782