The search ecosystem has splintered. People are discovering and interacting with brands in new ways every day.They demand richer experiences, and brands must engage them by leveraging compelling content, integrated media and smarter analytics. Welcome to the new world of discovery.

1. THE NEW WORLD OF
ONLINE DISCOVERY
P R E S E N T E D B Y P E R F O R M I C S
The search ecosystem has
splintered. People are
discovering and interacting
with brands in new ways
every day. They demand
richer experiences, and
brands must engage them
by leveraging compelling
content, integrated media
and smarter analytics.
Welcome to the new world
of discovery.
search page
MARKETPLACES
VIDEO
user generated content
MOBILE
CONTENT PUBLISHERS
SOCIAL
77%
51%
in 2015 and beyond
$63.1 B
Global paid search marketing spend will
grow 13.3% to $63.1B in 2015
CONNECT WITH US performics.com facebook.com/performics twitter.com/performics
21%
$63.2 B
Global display spend will grow 22% to
$63.2B in 2015
$21 B
Global social ad spend will grow 30.4%
Y/Y to $21B in 2015
brands will
Integrate online and
oine analytics.
Currently, only 3% of
companies’ online and
oine analytics
capabilities are “fully
integrated”
Better integrate mobile.
Currently, Only 17% of
brands report that
mobile is “very
integrated” into overall
marketing strategy
Leverage CRM.
Currently, only 12% of
brands use CRM/data
warehouse to create
personalized website
experiences
of the time people
watch television,
they’re simultaneously
using another device
of people
simultaneously
watch television
and discuss it in
social
20% of people will read text while 80% of people
would prefer to watch a video with the same content
Mobile paid
search clicks
will eclipse
desktop by the
end of 2015
brands are making investments to better connect
to consumers in this new landscape.
Product Listing
Ads (PLAs) are
now 15% of
worldwide paid
search spend
share
Mobile paid
search spend
has risen from
21% to 37% of
all paid search
spend Y/Y
Amazon ad
spend rose
40.1% to
1.52B in
2014
65% of brands
plan to invest
in native
advertising in
2014 ($4.3B)
41%
use their smartphones to search
for local information on the go
use their smartphones to search
while in-store (showrooming)
37% of people
who research on
their phones
later purchase
in-store
UGC ratings reviews
inuence purchase decisions
for 55% of Americans
70% of people want to learn about
products through content rather
than traditional advertising
30% of people
research
products on
Amazon before
they purchase
Sources:
CMO Council, eConsultancy, eMarketer, Forrester, Google, Google Think, Harris Interactive, JiWire, Kantar, LinkedIn, MAGNA Global, Marin, MediaBistro, Performics, Ragan.com, ZenithOptimedia