Evaluating a large number of traffic sources according to target audience and campaign is impractical

1. Miki Kolko 26/04/2015
REVOLUTIONIZING
A BROKEN MARKET

2. THE STORY OF
MICHAEL CULLEN
Source: Forbes Magazine and King Cullen Website

3. EARLY 20th CENTURY

4. AUGUST 1930

5. AUGUST 1930

6. PRICES DROPPED. THEREFORE,
HOUSEHOLD EXPENSES FOR GROCERIES DECLINED
1930
21%
1940
16%
Today
6%

7. TODAY’S BROKEN MOBILE
ADVERTISING MARKET

8. X100 X20
Evaluating a large number of traffic
sources according to target audience
and campaign is impractical
#1 Connectivity to Traffic Sources
INDUSTRY PAINS

9. Data about cost, campaign performance, usage,
device type, and revenue appear in different
places, and is not available in real time
#2 Measurement of media buying
activity is challenging…
INDUSTRY PAINS

10. Getting good results through RTB,
scaling up RTB buying, and updating
segments for re/targeting is
complicated and challenging
#3 Lack of sophisticated
re/targeting tools
INDUSTRY PAINS

11. PERION’S MISSION
The daily work of mobile marketers

12. Cullen’s experience for mobile marketers
2015

13. ACQUIRE
THEM
MOBILE-USER MARKETING ROADMAP
Optimization
ENGAGE
THEM
MONETIZE
THEM

14. PERION INTRODUCES

16. GROWMOBILE
An app promotion platform
providing aggregated,
programmatic mobile media
buying, measurement and
analysis through self-service.
Using our platform leaves
your in-house customer
acquisition team in control
and with maximum visibility.

17. CENTRALIZED MEDIA BUYING
The power of buying and managing
hundreds of traffic sources of all types
(ad networks, RTBs, social media) in just
a few clicks. No more tedious IO’s and
billing operations.
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5

18. INSIGHTFUL OPTIMIZATION
One dashboard containing all the cost
and revenue information you need,
enabling immediate analysis and
effective action in all the campaigns you
manage.
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5

19. CONVENIENT & SIMPLIFIED
The easiest and friendliest interface,
allowing you to make quicker, better
and more intelligent decisions.
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5

20. AUTOMATED BIDDING
Highly sophisticated bidding optimization
is now a simple, rules-based procedure.
You provide your business targets and
GrowMobile does the rest!
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5

21. 1
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RELEVANT & REWARDING
CUSTOMER REACH
Amplify your targeting insights with a
concise traffic source index. Maximize
targeting capabilities and access your
relevant audience with razor-sharp accuracy.

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DIY RETARGETING
Launch full-blown retargeting campaigns
with just a few, simple user-defined rules.
Bypass any internal bottlenecks and win
back your audience with our proprietary
bidding algorithm.

23. Your Users. Magnified.

24. TOUCHBEAM
We help our clients boost
their customers’ value with
the most effective mobile
engagement platform.

25. Our platform harnesses the power of data-driven, actionable
insights to optimize conversion, increase spend, reduce churn
and enable customer re-engagement.
Increase
Conversions
Increase
Customer
Spend
Maintain
Loyalty
Reduce
Churn
Retrieve
“Lost”
Customers

26. A BUSINESS-BOOST PLATFORM
Turn your mobile engagement strategy
into reality with one powerful tool.
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6

27. LOOK FAR, LOOK DEEP
The engagement landscape lets you see the
status of your business objectives and how
they relate to your marketing initiatives.
Dive in to explore the experience of a single
user across many campaigns.
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6

28. CAMPAIGN STUDIO
Easily create and launch campaigns in two
minutes, instead of two days. Do it all
from one simple screen.
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6

29. A PRESCRIPTIVE AGENT WHO’S
ALWAYS THERE
Launch better campaigns with actionable
templates tailored to your business
objectives. Get tips on the right segments,
incentives and channels at the right time.
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30. RESOURCE-SAVING
MULTIVARIATE TESTING
Dramatically cut optimization process
time with smart and powerful
multivariate testing that continuously
maximizes your campaign performance.
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31. WIN BACK ANY USER
Buy media for as little and as focused as
possible on one user - in one communication
channel!
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6

32. Your Users. Magnified.

33. MAXIMIZING OVERALL REVENUE
AND uLTV
As a data-driven mobile ad network, we use
big data and in-app behavior and events. We
automatically deliver a personalized and
optimized user experience to significantly
increase overall revenue & user lifetime value.
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34. SMART OPTIMIZATION AND REPORTS
• State-of-the-Art optimization algorithms
bring higher value for mobile publishers.
• Real-time reporting dashboard and in-depth
analytics improve efficiency.
• Self-serve platform enables you to easily set
up and manage your app monetization life-
cycle.
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35. ONE-STEP-AHEAD TECHNOLOGY
We operate all ad formats – interstitial, banner,
native, and video – by using a lightweight SDK
which supports iOS, Android and the major
development frameworks.
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36. Today’smobileadvertisingmarket
willgothroughasimilar
REVOLUTIONwhereadvertising
solutionsformobilemarketerswill
becomeCENTRALIZEDand
STREAMLINED.
THE MOBILE WORLD MEETS CULLEN

37. WHO WE ARE AND WHAT WE OFFER
37
Perion is a global performance-
based media and internet
company with a wide array of
marketing tools and data-driven
solutions to promote, monetize,
and increase engagement of
users in apps.
We let app developers to LIVE THEIR VISION, while we take care of the rest.

38. CREATING SYNERGY IN THE MOBILE
ADVERTISEMENT ECOSYSTEM
Source: AdExchanger
We aim to
serve both
sides
Advertisers Publishers

39. CREATING SYNERGY IN THE MOBILE
ADVERTISEMENT ECOSYSTEM
We leverage
DATA to bring
higher value
Advertisers Publishers
Source: AdExchanger

40. 40
OUR GLOBAL LOCATIONS
ISRAEL
PARIS
SAN FRANCISCO

41. THANK
YOU!