Use SEO, Social Media for Sales. How to use social media for Salesmanship

1. Online Marketing & Sales
Agenda
 Stats, Facts, Case Studies
 Importance of Online Marketing
 Scope of Online Marketing
 Concepts of Online Marketing
 How can you use OM
 Advantages

2. Internet Users - 16 to 81 million since 2004
Source: Internet World Stats
Entertainment - 69.9% in 2004-08.
85.2% from 2007
Online ads - 2.3% in 2008 to 5.5% in 2013
Internet advertising - Rs. 20 billion in 2013
from Rs. 5 billion in 2008

3. Importance of Online
Marketing
Organizations, companies have changed their
way of doing business, marketing, hiring,
communication in the past 5 years.
To keep up/do our day to day jobs effectively
Online Marketing is important

4. Scope of Online Marketing
Companies have changed their traditional business
strategies into online marketing to suit customer
needs and taste at any time.

5. What is Online Marketing ?
Marketing of products/services over the Internet

6. Concepts of Online Marketing
 Search Engine Optimization (SEO)
 Search Engine Marketing (SEM)
 Social Media Marketing (SMM)
 Email Marketing
 Affiliate Marketing

7. Search Engine Optimization (SEO)
Process of bringing your website, images,
multimedia content high in search engines
when someone searches for relevant
keywords

8. How Search Engines Works ?
Keyword Search
Search Engine Marketing (SEM)
aka - Sponsored Results
Organic Listings
(SEO)

9. Brand, Traffic, Save

10. Search Engine Marketing
Pay Per Click (PPC)/ Sponsored Results

11. Advantages

12. Example

13. How can YOU use

14. Social Media
Social Media are Internet & Mobile
based tools for sharing and discussing
information among human beings

15. Did you know that social
media can also be a wonderful
sales channel ?

16. Sales
To bring in sales there needs to be
consumer trust. And, what is the best
way to earn trust ?
Conversation & Relationship
Building !!
Welcome to Social Media…

17. Case Study – Amazon.com
Tweets links to their deals &
promotions with 60,805 followers

18. Just Dial – 207,876 Fans

19. Make My Trip LinkedIn

20. Vodafone India – 6000 followers

21. Case Study – Dell.com
 $2 million in sales.
 17 different Twitter profiles

22. Case Study – Zappos
Zappos dedicates an entire website just to their
twitter presence

23.  Made 36 % more visits to DG's stores each month
 Spent 45 % more of their eating-out dollars at DG
 Spent 33 % more at DG's stores
 14 % higher emotional attachment to the DG brand
 41 % greater loyalty toward DG.
Can Face book boost
sales?
Rice University researchers found that
Face book fans of a store chain made 36 %
more visits than other customers.
Published in HBR March edition:
http://hbr.org/2010/03/one-cafe-chains-facebook-experiment/ar/1

24. LinkedIn
Salesmanship thru on LinkedIn
 Streamlines your sales process
 Easy to find decision-makers job title and company
 Much easier than using a mailing list
 Easy to find statistics about a company and business
news,
 Easy to break the ice (same university, location)
 LinkedIn answers helps position you as an expert

25. Leads
Social media channels allow you to mind
read from afar.
Twitter stream from the last two days

26. Assessment
Social media channels provide
insight on what potential clients are
working, their
Challenges
Competitor analysis

27. Social Media Best Practices
 Be in the conversation, ask/ answer questions
 Be helpful. Pay attention to the conversation
 Answer questions honestly and fairly
 Be available when people want to be heard
 Be a part of the online community
 Be visible and authentic

28. How can you use Social Media
Build streams of information that monitor products,
needs, trends, competition and customers
Share and filter thru CRM or tools such as Yammer.com
or Cotweet.com
Build Listening Channels

29. How can YOU use
Online Marketing
 As a Career
 Part of day to day work
 Market Research
 Family Business
 Entrepreneurship

30. Advantages
 Dynamic
 Pay Scale is comparatively high
 Fun, Challenging
 While studying/anywhere/Anytime
 Example – Naukri search

31. Day to Day Online Marketing
 Online Reputation Mgmt
 Interconnection with organization
 Market Research
 Effective search
 Understand decision makers
 Easy to new Connection
 Holistic approach

32. Entrepreneurship
 Cost effective
 Easy to start your own business online
 No capital required, free resources
 Options – Freelancer, Startup
 Partnership
 Can be used in any industry
 Family business
 Resources for everything

33. Thank You
Suresh Babu
Ph: 9731388721
Email: suresh941@gmail.com
Blog: http://searchenginedetails.com
LinkedIn:
http://in.linkedin.com/in/seosuresh
Twitter: @seobangalore