A brief overview of how the Jungian functions impact financial management

1. Your MoneyYour Money
PersonalityPersonality
Ray LinderRay Linder
APTi XXAPTi XX
Biennial ConferenceBiennial Conference
20132013

2. $$
$$ HistoryHistory
 ““I wonder . . . .”I wonder . . . .”
 Personal anecdotesPersonal anecdotes
 SurveysSurveys
 Breakout groupsBreakout groups

3. $$
$$ Key factsKey facts
 Money provides type-relatedMoney provides type-related
psychological satisfactionpsychological satisfaction
 Type influences financialType influences financial
behaviorsbehaviors
 Each of us has an observableEach of us has an observable
“money personality”“money personality”

4. $$
$$ MotivationMotivation
 Desire for financial gainDesire for financial gain (NT)(NT)
 Avoiding financial lossAvoiding financial loss (I)(I)
 Comfort and convenienceComfort and convenience (+SP/-NT)(+SP/-NT)
 Security and protectionSecurity and protection (+ISJ/-SP)(+ISJ/-SP)
 Pride of ownershipPride of ownership (+NT/-NF)(+NT/-NF)
 Emotional satisfactionEmotional satisfaction (+NF/-ETJ)(+NF/-ETJ)

5. DefineDefine
ProductiveProductive
Use of MoneyUse of Money

6. $$
$$ SJSJ
Save for futureSave for future
Meets needsMeets needs
Sense of stabilitySense of stability
SJSJ
Save for futureSave for future
Meets needsMeets needs
Sense of stabilitySense of stability
SPSP
Have funHave fun
Add to comfortAdd to comfort
A rush, a memoryA rush, a memory
SPSP
Have funHave fun
Add to comfortAdd to comfort
A rush, a memoryA rush, a memory
NTNT
Balance ST vs. LTBalance ST vs. LT
Max for minMax for min
Create changeCreate change
NTNT
Balance ST vs. LTBalance ST vs. LT
Max for minMax for min
Create changeCreate change
NFNF
Reflects MeReflects Me
Personal growthPersonal growth
EmotionallyEmotionally
fulfillingfulfilling
NFNF
Reflects MeReflects Me
Personal growthPersonal growth
EmotionallyEmotionally
fulfillingfulfilling

7. $$
$$
 Family habits: spending, giving,Family habits: spending, giving,
borrowing, savingborrowing, saving
 Family traditionsFamily traditions
 Unique circumstancesUnique circumstances
 PeersPeers
 CultureCulture
Learned BehaviorsLearned Behaviors

8. $$
$$

9. $$
$$ Extraverted SensorsExtraverted Sensors
ESTP, ESFP [istp, isfp]ESTP, ESFP [istp, isfp]
 Hallmark – Immediacy, impactHallmark – Immediacy, impact
 Priority – DonPriority – Don’t miss the moment’t miss the moment
 Risk - adventure, uncertainty is funRisk - adventure, uncertainty is fun
 Common practices - Buy now;Common practices - Buy now;
minimal (if any) planning; little store orminimal (if any) planning; little store or
brand loyaltybrand loyalty

10. $$
$$ Introverted SensorsIntroverted Sensors
ISTJ, ISFJ [estj, esfj]ISTJ, ISFJ [estj, esfj]
 Keys - Cautious, Careful, Concerned,Keys - Cautious, Careful, Concerned,
ConservativeConservative
 Priority – Be responsible, avoidPriority – Be responsible, avoid
instabilityinstability
 Risk –Risk – “No!” Must protect against“No!” Must protect against
negative outcomesnegative outcomes
 Common practices - Store and brandCommon practices - Store and brand
loyalty; plan and save or go withoutloyalty; plan and save or go without

11. $$
$$ Extraverted IntuitivesExtraverted Intuitives
ENTP, ENFP [intp, infp]ENTP, ENFP [intp, infp]
 Hallmark –OptimismHallmark –Optimism
 Priority – Have money to respond toPriority – Have money to respond to
optionsoptions
 Risk – Comfortable with if:Risk – Comfortable with if: calculatedcalculated
(NTP);(NTP); with someonewith someone (NFP)(NFP)
 Common practices – “wait and see”; ifCommon practices – “wait and see”; if
paralyzed by possibilities, may buy allparalyzed by possibilities, may buy all
the choicesthe choices

12. $$
$$ Introverted IntuitivesIntroverted Intuitives
INTJ, INFJ [entj, enfj]INTJ, INFJ [entj, enfj]
 Hallmark – Aesthetics, foresightHallmark – Aesthetics, foresight
 Priority – GetPriority – Get “the best money can“the best money can
buy”buy”
 Risk – worth taking once end isRisk – worth taking once end is
clearly in mindclearly in mind
 Common practices - Buy the vision orCommon practices - Buy the vision or
do withoutdo without

13. $$
$$ Extraverted ThinkersExtraverted Thinkers
ESTJ, ENTJ [istj, intj]ESTJ, ENTJ [istj, intj]
 Hallmark - ManagementHallmark - Management
 Priority – Set up and follow a processPriority – Set up and follow a process
 Risk – Logical, manageable risksRisk – Logical, manageable risks
 Common practices - Keep orderlyCommon practices - Keep orderly
records; track all cash flowsrecords; track all cash flows

14. $$
$$ Introverted ThinkersIntroverted Thinkers
INTP, ISTP [entp, estp]INTP, ISTP [entp, estp]
 Hallmark - Efficiency, effectivenessHallmark - Efficiency, effectiveness
 Priority – Spend money only whenPriority – Spend money only when
value is there, regardless of pricevalue is there, regardless of price
 Risk – analyzed, understood,Risk – analyzed, understood,
weighed risksweighed risks
 Common practices: ComparisonCommon practices: Comparison
shopping to analyze price vs. utility;shopping to analyze price vs. utility;
only payonly pay “what it“what it’’s worth to me”s worth to me”

15. $$
$$ Extraverted FeelersExtraverted Feelers
ESFJ, ENFJ [isfj, infj]ESFJ, ENFJ [isfj, infj]
 Hallmark - RelationshipsHallmark - Relationships
 Priority – Use money for sharedPriority – Use money for shared
experiencesexperiences
 Risk – Avoid relational pressures,Risk – Avoid relational pressures,
tensiontension
 Common practices: Use money toCommon practices: Use money to
take care of people; maintaintake care of people; maintain
personal connectionspersonal connections

16. $$
$$ Introverted FeelersIntroverted Feelers
ISFP, INFP [esfp, enfp]ISFP, INFP [esfp, enfp]
 Hallmark - Deeply-held values,Hallmark - Deeply-held values,
financial apathyfinancial apathy
 Priority –Priority – Values-driven approach toValues-driven approach to
financesfinances
 Risk – ????Risk – ????
 Common practices - buy things theyCommon practices - buy things they
like; donlike; don’t bother “keeping up with’t bother “keeping up with
Joneses”Joneses”