BTH and WTC connection

1. Building a successful
World Trade Center

2. What is a World Trade Center?
a World Trade Center is a node
• In a network, a node is a
connection point, either a
redistribution point or an end
point for data transmissions
• A node has the capability to
recognize and process or
forward data to other nodes

3. What is a World Trade Center?
WTCA Network
The WTCA is a network of over 300 WTCs in nearly 100 countries.
Membership in any individual center is an entrée to the
worldwide business community of World Trade Centers.
The central management offices of World Trade Centers
organize a variety of trade information, trade education,
exhibitions, trade missions and similar programs for their
clientele to enhance their World Trade Center experience.
Through the WTCA, each World Trade Center becomes a
branch office for all the others.

4. What is a World Trade Center?
Definition
While each WTC is unique, reflecting the local
specificities, there are two common
components to a World Trade Center :
• a physical facility (generally a
landmark) with tenants,
and
• trade-related services that are offered
to the tenants and the community
In short, it is a Facility with a Purpose

5. What is a World Trade Center?
Mission Statement
A World Trade Center is a
A World Trade Center one-stop business
brings together, under “shopping center”
one roof,
This concentration of
local, national and trade-related agencies acts
international private as a major attraction for
businesses, business visitors who know
that at the World Trade
Center they will be able to
and government
contact many of their
agencies involved in
current or prospective
international commerce, business partners in one
location.
and provides them with
the services they need
to be successful

6. What is a World Trade Center?
Certification
Certification process to assure
that quality of services are homogenous
• Up to nine types of services can be certified
→ Trade Information Services
The certified WTCs
→ Display and Exhibit Facilities
are warrant for a
→ Business Services high standard
→ Trade Education Services network
→ WTC Club
→ Conference Facilities 100 certified WTCs
→ Tenant Services throughout the world
→ Trade Technology Innovations 14 of which are silver
→ Group Trade Missions

7. What is a World Trade Center?
… a Business Facilitator
A World Trade Center offers the following services:
Trade Information Display and Exhibit
Business Services
Services Facilities
Trade Education
WTC Club Conference Facilities
Services
Trade Technology Group Trade
Tenant Services
Innovations Missions

8. What is a World Trade Center?
Trade Information Services
A World Trade Center provides pertinent,
up-to-date and reliable data
• General Information:
– Information on market conditions, import restrictions, currency
exchange rates, prices, channels of distribution, …
– Information on upcoming trade shows, incoming and outgoing
trade missions and seminars.
• Market specific data:
– Trade statistics, business opportunities, invitations to tender,
market surveys and company lists with details on products,
personnel, markets and volume of business.
• Technical data:
– Details on foreign and local regulations such as customs taxes,
laws, insurance, shipping and air cargo rates and labor rates.
– Specialized local information is key, because each WTC is in a
unique position to collect and is frequently called upon to provide
this data.

9. What is a World Trade Center?
Trade Information Services - How to
Setting up Trade Information Services
• Trade Information Services can be offered to the members through hired personnel and use of
Internal WTCA partner CenTradeX
“sourcing”
• CenTradeX combines the top sources of company data, such as Dun & Bradstreet
and/or
• Trade Information Services can be offered to the members through
partnerships with local Government bodies (ex. Chambers of Commerce) or
External
local investment authorities “sourcing”
Examples
• WTC Malmö has an agreement with the local Chamber of Commerce to provide such services and offered it’s
3,000 members a membership in the WTC Malmö association
• WTC Oslo has sub-contracted the services to the Oslo Chamber of Commerce.

10. What is a World Trade Center?
Display and Exhibit Facilities
Nearly 100 WTCs have
Display and Exhibit facilities
• Show room for local industries and service
companies
• WTC network and partnerships capture
international events
• Revenue source through management services
• Opportunity to increase number of Trade
missions
• Suitable ground for organized Match-makings
The WTCA has alliances and a partnership
with leading exhibit organizer

11. What is a World Trade Center?
Business Services
A World Trade Center can enhance its revenue and
position within the local and international business
community by offering a range of Business Services
• Short-term office space
• Telecommunication/Videoconferencing services
• Secretarial services & Copy/graphics capabilities
• Domiciliation services
• Legal & Book-keeping assistance
• Meeting and conference facilities
• Virtual Arena

12. What is a World Trade Center?
Business Services - Short-term office space
• Most WTC are operating a Business Center offering tenants both short and long
Short-term term fully equipped offices
office space • There is a reciprocity agreement between all WTC to provide access to meeting
offering room or office to other WTCs members. Terms vary from at no cost to
discounted rate
• Flexibility
• Do what you are good at and let the WTC handle administration Keywords
• Access to the worlds largest business network
Trend
• Lately the need for open space solutions with just a work station is in demand by tenants who are
tele-worker, consultants etc who enjoy having a base for meetings, access to printers or scanners
as well as participating in organized breakfeast meetings

13. What is a World Trade Center?
Business Services - Communication services
The WTC provides
• Internet broadband
• Wi-Fi
• Business IP-phone system
• Secured data platform
• Server hosting
• Visio conferencing
• On-line color copying or scanning
• Virtual office
• Community platform

14. What is a World Trade Center?
Business Services - Secretarial services
Administrative Services
• Reception
• Switchboard
• Post and package service through
subscription with UPS and Federal
Express
• Book-keeping assistance
• Legal assistance, company registration
• Hotel or travel reservations through WTC
preferred rate suppliers

15. What is a World Trade Center?
Business Services - Domiciliation services
The WTC provides
• Office registration
• Official high standard address
• Phone number and answering service
• Mobile office
• Membership in local WTC association
• Access to meeting rooms at discounted
rate

16. What is a World Trade Center?
Business Services - Virtual Arena
Virtual Arena
• Taking Business Services one step
further
• Lately the need for open space solutions
with just a work station is in demand by
tenants who are tele-worker, consultants
etc who enjoy having a base for meetings,
access to printers or scanners as well as
participating in organized breakfeast
meetings
Anders Berner will shortly be launching
a LinkedIn Group

17. What is a World Trade Center?
Business Services - Headcount
WTC
Staff Manager
-1-
Conference Member
Center Support Administration
• A staff of only 8 people is needed to & Partner Support
-1-
-1- -1-
run profitably a business center
Business Events, Education
Center Support Technical Support
Seminars
-1-
-1- -1-
• The personnel must be business- Virtual
Arena
oriented and respond efficiently -1-
and with competence to all
inquiries

18. What is a World Trade Center?
Trade Education Services
International business training is one of the most vital and
popular services offered by the World Trade Centers to
the tenants, members and regional business community.
They cover:
• International marketing
• Export documentation
• Shipping strategies
• Regulatory issues
• Trade finance
• Languages
• Regional or country market overviews
• Using online databases to conduct market research
• eCommerce

19. What is a World Trade Center?
WTC Club
A WTC Club fosters and promotes the expansion of
world trade by encouraging communication among
key international trade executives
• During the day, a WTC Club creates an atmosphere conducive to
the mixing of business, trade and cultural ideas. It provides its
members with rooms of various sizes to accommodate private
luncheons, formal receptions, professional meetings, seminars
and press conferences.
• By night, a WTC Club can become a first-class facility for
international functions, lectures, diplomatic receptions, trade and
art showings, award presentations, …
• Reciprocity is an important feature of the WTC Club: members of
other WTCs receive the same privileges as members of the host
WTC Club.

20. What is a World Trade Center?
Meeting/Conference Facilities
High-quality meeting and conference facilities are
an essential component of any World Trade Center
• They provide a convenient, professional location for business
discussions, corporate training and similar events.
• They reinforce the central role a World Trade Center plays in the
region’s international business community.
• They provide an additional revenue stream to the World Trade
Center, and help promote and market the property to the
international business community.

21. What is a World Trade Center?
Tenant Services
Thanks to a strict tenant services program,
World Trade Centers enjoy
a high-quality tenant base with minimum turnover
Key elements are:
• Maintenance
• Building amenities
• Special events
• Concierge services
• Special marketing/publicity
• Access to other WTC programs
• Tenant communications
• Security

22. What is a World Trade Center?
Trade Technology Innovations
• Help to turn innovative ideas into effective solutions and
exploit marketable propositions for commercial or
community gain.
• Boost business performance and profit by identifying
improvements to processes and practices, raising levels
of skills and knowledge and exploiting innovation.
• Staying ahead of the game thanks to techno.
• Trade Card (speeds up transit times and bank payments
up to 3 weeks).
• WiseKey (encrypted security platform - geneva - swiss
banks).

23. What is a World Trade Center?
Group Trade Missions
A trade mission program utilizes all the services within a
Trade Center, and benefits from the network of reciprocal
services offered by other World Trade Centers
• Group Trade Missions are ideally suited for small and medium
sized firms who lack the expertise and/or resources to conduct
their own export campaigns.
• A trade mission is a trade facilitator that creates positive business
relations between people who would not otherwise meet.
• The heart of a trade mission is the matchmaking sessions, where
participants sit down individually with prospective partners.

24. What is a World Trade Center?
WTCA OnLine
One-stop resource for all WTC information
– WTC locator
– services on offer in WTCs
– how a WTC can help a company achieve its
international objectives
Powerful market intelligence
Exclusive partnerships with leading information and
services providers ensure access to the best and
most up-to-date information
www.wtca.org
The internet’s premier destination
for businesses that want to succeed
in international trade

25. What is a World Trade Center?
Economics
Trade
Business Trade Education
Technology Members & Club Tenant Services TOTAL
Services Mission & Match
Communication
Area (m²) 2.200 100 200 30.000 32.500
Revenue 880 200 175 350 90 1.695
Rent 440 20 40 500
Costs 360 160 85 280 60 945
Profit 80 20 50 70 30 250

26. World Trade Centers Association
Success Stories – Trade Card
• Bringing goods to market faster and more • Basset Furniture delivers "customized products
profitably requires trading partners to in less time, with less cost, by leveraging a
collaborate to reduce lead time for order value-network of suppliers and service
adjustments. Decisions, such as how to providers through TradeCard" says an SVP at
pack and where to ship, can be adjusted. the company.
• By enabling real-time collaboration across • "We have been able to improve order cycle
an extended supply chain, TradeCard time" says the CEO of skatewear company
assures clients and trading partners have C1rca.
the time, visibility and technology to defer
decisions without deferring overall • "That is a huge selling advantage because we
timelines. All parties to a transaction are are first in the shop with new lines."
informed instantly once a decision is "[TradeCard] is an important initiative...to
made. become more agile and operate a smarter
global supply chain" says Brooks Brothers'
• As a client adds partners, TradeCard's SVP Sourcing.
local "feet on the street" connect them
into the network, providing agility to • A multienterprise network of Buyers, Suppliers
reroute supply when responding to import and Service Providers.
safeguards, political instability and other
events.

27. World Trade Centers Association
Success Stories - WiseKey
• WISeKey (www.wisekey.com) transforms • Developed jointly with WTC Geneva,
traditional, analog and/or paper-based WiseKey is the premier security platform.
identification methods for individuals and
organizations such as banks, stockbrokers, • Affiliated with US Verysign.
real estate agents and others requiring high
levels of authentication, into electronic ID • Enables secured communication in the
systems. Euromediterranean project.
• WISeKey has been operating in the Swiss
market since 1999 and is currently the
leading Certification Authority in Switzerland.
Its privileged position in Switzerland has
resulted in its involvement in ground breaking
projects, including a system that allows
Swiss citizens to vote in public referenda via
the Internet (the Canton of Geneva E-Voting)
and the ITU global eServices initiative.

28. World Trade Centers Association
Success Stories - WiFi
In 1998, before the world knew about wireless Internet…
• The WTC of Sophia Antipolis tested a
WiFi pilot in its facilities.
• The result was evident, easy to use for
meeting participants and full flexibility
within the building.
• Other WTC were informed of this
promising new Internet access and the
system was deployed to hundred
WTCs and their local members.

29. World Trade Centers Association
Success Stories - VoIP
VoIP before everyone else…
• Five years ago the WTC of Sophia
Antipolis rescued a US owned VoIP IPBX
developer
• The product was enhanced to meet the
SMEs communication requirements
• State of the art tools were included
• Centralized software updates and low
communication costs were main criterias
• The roll out was made through the WTC
network

30. World Trade Centers Association
Success Stories - MatchMaking
• In 2006 the WTC of Poitiers in France reached a record level of 100.000 match-making meetings
• Their successful tool, Futuralia is now used throughout the WTC network positioning the WTCs as world
leader in the field of connecting companies
WTCA organizes some
Did
10.000 Trade missions and
you
match-makings world wide
know?
per year
For any specific information
you are welcome to contact
anders.berner@wtca.org