1. Sport in SocietySport in Society
SponsorshipSponsorship

2. What is sponsorship?What is sponsorship?

3. Sponsorship is….Sponsorship is….
Where a business provides supportWhere a business provides support
(usually financial) for an:(usually financial) for an:
EventEvent
TeamTeam
AthleteAthlete

4. Why sponsor sport?Why sponsor sport?
It is a way to advertise.It is a way to advertise.
Sport has a healthy, positive image.Sport has a healthy, positive image.
Sponsorship is oftenSponsorship is often tax-deductibletax-deductible..
(This is one way the government helps to(This is one way the government helps to
promote sport)promote sport)
Sports events on TV are seen in millions ofSports events on TV are seen in millions of
homes.homes.
When a local business sponsors a localWhen a local business sponsors a local
team, it gains the good will of the localteam, it gains the good will of the local
people.people.
In exchange for sponsorship a sponsorIn exchange for sponsorship a sponsor
may get the best at an event.may get the best at an event.

5. DisadvantagesDisadvantages
The sponsor expects the athlete orThe sponsor expects the athlete or
team to be well behaved.team to be well behaved.
The sponsor also hopes the team orThe sponsor also hopes the team or
athlete are successful.athlete are successful.
Nether can be guaranteed.Nether can be guaranteed.

6. Forms of sponsorshipForms of sponsorship
Sponsorship may be for:Sponsorship may be for:
A sportA sport
A single eventA single event
A teamA team
An individualAn individual

7. Its not all about money…….Its not all about money…….
Free transport.Free transport.
Free clothing & equipment.Free clothing & equipment.
Scholarship to centre of excellence.Scholarship to centre of excellence.

8. Finding sponsorshipFinding sponsorship
Sponsors like safe bets!Sponsors like safe bets!
Sports who do not have slots on TV,Sports who do not have slots on TV,
will find it difficult. Why is this…..??will find it difficult. Why is this…..??
It is especially hard for female orIt is especially hard for female or
black athletesblack athletes
Top athletes can earn more for theseTop athletes can earn more for these
deals than for their sport.deals than for their sport.

9. The benefits & drawbacks for sportThe benefits & drawbacks for sport
Benefits for sports:Benefits for sports:
To promote & develop a sport youTo promote & develop a sport you
need to stage events. This can beneed to stage events. This can be
very expensive.very expensive.
Sponsorship also helps talentedSponsorship also helps talented
athletes to train & compete whenathletes to train & compete when
they couldn’t otherwise afford to.they couldn’t otherwise afford to.
For top athletes, it can be veryFor top athletes, it can be very
lucrative. This is useful because theirlucrative. This is useful because their
careers may be short.careers may be short.

10. Drawbacks for sportDrawbacks for sport
A deal lasts only a certain time.A deal lasts only a certain time.
A sponsor may be bad for a sport’sA sponsor may be bad for a sport’s
image.image.
Sponsors may want to dictate theSponsors may want to dictate the
timing of sports events to suit theirtiming of sports events to suit their
own purpose.own purpose.
Teams and athletes may feelTeams and athletes may feel
exploited by sponsors.exploited by sponsors.

11. QuestionsQuestions
See handoutSee handout