The document outlines marketing campaigns for various months throughout 2009 and 2010 for an electronics retailer. Key highlights include seasonal campaigns for festivals like Republic Day, Independence Day, Diwali, as well as monthly promotions. Visual merchandising elements like standees, floor graphics, and banners were used in-store to promote offers. Advertisements included flyers, posters, scratch cards and digital campaigns to engage customers.
16. Visual Merchandising & In-Store
Promotions
To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also
helped the customers to understand promotions well.
17. VM Elements – Internal
Rs. 999 Digital Dreams Offer Campaign Standee
Rs. 999 Digital Dreams Offer Campaign Wobbler
19. Visual Merchandising & In-Store
Promotions
To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also
helped the customers to understand promotions well.
20. VM Elements – Internal
Women’s Day Campaign - Standee
26. AC Chill Bill Super Star Carnival Campaign - Scratch Card
AC Chill Bill Super Star Carnival Campaign - Contest Coupon
27. Visual Merchandising & In-Store
Promotions
To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also
helped the customers to understand promotions well.
28. VM Elements – Internal
AC Chill Bill Super Star Carnival Campaign Standee
AC Chill Bill Super Star Carnival Campaign - Wobbler
29. VM Elements – Internal
AC Chill Bill Super Star Carnival Campaign - Floor Graphics
38. Visual Merchandising & In-Store
Promotions
To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also
helped the customers to understand promotions well.
47. Visual Merchandising & In-Store
Promotions
To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also
helped the customers to understand promotions well.
54. Visual Merchandising & In-Store
Promotions
To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also
helped the customers to understand promotions well.
71. Visual Merchandising & In-Store
Promotions
To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also
helped the customers to understand promotions well.
79. Visual Merchandising & In-Store
Promotions
To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also
helped the customers to understand promotions well.
90. Visual Merchandising & In-Store
Promotions
(Durga Puja, Dussehra & Diwali Festival)
To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also
helped the customers to understand promotions well.
91. VM Elements – External
Gate
Durga Puja Campaign - Glazing
101. Visual Merchandising & In-Store
Promotions
To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also
helped the customers to understand promotions well.
102. VM Elements – External
Glazing Branding – on all Glass
panels at the entrance.
Gate
Eco solvent printed Vinyl directly
pasted on glass with cut to shape
103. VM Elements – Internal
Dangler – Suspended in entire store
Offset printed Danglers in entire with Front
& Back printing (Size : 17” x 21”)
3 X 6 Standee
105. VM Elements – Internal
Floor graphics – Category Promotion
Eco solvent printed vinyl pasted on Floor with Matt lamination along
with cut to shape
Size : 18” x 48”
106. VM Elements – Internal
Focal Point Highlighter – To
highlight focal point and
gifting a new shape crowner
has been created. Eco
solvent printed Vinyl directly
pasted sunboard with cut to
shape along with back
support
Size in proportion
Focal Point Highlighter
A4 Standee
3 x6 Standee
125. Visual Merchandising & In-Store
Promotions
To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also
helped the customers to understand promotions well.
138. Visual Merchandising & In-Store
Promotions
To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also
helped the customers to understand promotions well.
139. VM Elements – Internal
Republic Day Campaign - Standee
Republic Day Campaign - Glazing
145. Visual Merchandising & In-Store
Promotions
Summer Bonanza: April’ 2010
To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also
helped the customers to understand promotions well.
156. Visual Merchandising & In-Store
Promotions
08th May to 20Th June’ 2010
To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also
helped the customers to understand promotions well.
157. 2D Gate
Objective : Draw attention
•
•
The very first point of visual contact
for the walk in customers. This will
make the customers aware of the 3rd
Anniversary and the various offers
running
Highlighting :
- The Completion of 3 years
of Reliance Digital
- The 3 amazing benefits that
will be offered to the customers
- The opportunity to win lots of Gifts
during the course of the Anniversary
season
158. Glazing (Front Glass)
Objective : Generate Interest and curiosity
• Another strong communication after the Gate
to draw customers attention & footfalls
• Posted on the Front Glass of the Store
• This will give detailed information about the 3
benefits that we have for our customers :
-Saat Baje Ka Sikandar (Slogan Contest)
-Best Value (Best product deals)
-Smart Finance (Zero processing fee + down payment)
159. Floor Graphic (6x6)
Objective : Reinforce the
theme and hold the interest
• Located in the free zone
after entry to the store
• Inducing the customers
to go through the
communication and be
a part of range of
activities that we will be
running in store – in a
very provocative
manner
160. Thematic Standee 5’ x 2.5’
Objective : Reminder tool
•
•
Same as the Glazing
Draw customers attention IN-STORE
162. Floor Graphics (4x4)
Objective : Reinforce the
theme and hold the interest
•
Located in the free zone
after entry to the store
•
Build recall and Interest
the customers by
communicating the 3
benefits
164. Podium Backdrop
‘Saat Baje ka Sikandar’ (event) branding Podium
Award Chart
Displaying the daily winners of ‘Saat Baje ka
Sikandar’ – Slogan contest
168. Visual Merchandising & In-Store
Promotions
Rain Gain: 08
th
May to 20Th June’ 2010
To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also
helped the customers to understand promotions well.
185. Visual Merchandising & In-Store
Promotions
15 Aug: 28
th
July to 16Th Aug’ 2010
To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also
helped the customers to understand promotions well.