Recomendados
Recomendados
Más contenido relacionado
La actualidad más candente
La actualidad más candente (20)
Destacado
Destacado (11)
Similar a Social Networking And Hiv Aids Communications 01
Similar a Social Networking And Hiv Aids Communications 01 (20)
Último
Último (20)
Social Networking And Hiv Aids Communications 01
- 1. Social Network Services & HIV/Aids communications Pete Cranston IAMCR Conference July 2009, Mexico City Research commissioned by Communications for Social Change Consortium www.cfsc.org for AIDS2031 www.aids2031.org
- 8. Part One: SNS trends & behaviour
- 9. Trends
- 10. Trends Source: comScore World Metrix
- 15. Keeping in contact Sharing content Exploring identity Hanging out Making new contacts Informal learning www.flickr.com/photos/28859335@N00/120018144 http://flickr.com/photos/mshades/169570194/ http://flickr.com/photos/loosepunctuation/959524837/ http://flickr.com/photos/morgantepsic/176795867/ http://flickr.com/photos/lewiselementary/152620388/ http://flickr.com/photos/andreasnilsson1976/530776998/
- 21. Part Two: Global Snapshots
- 23. Wordle
- 32. proliferation of influencer channels – word of mouth communications
- 34. SNS for Social Change
- 38. Social Network Services & HIV/Aids communications Pete Cranston IAMCR Conference July 2009, Mexico City Research commissioned by the Communications for Social Change Consortium www.cfsc.org for AIDS2030 www.aids2031.org
Notas del editor
- This isn’t an academic study, nor an in-depth review. It is a snapshot of key trends globally, user behaviour, attitudes and social change communication implications
- Stand up/raise your hand. Only sit/put it down if you … Have never looked at a Social Network Site Don’t have a SNS profile Have less that 20 friends Don’t Interact with one or more sites daily Unless you’re already mentioned that you’re in this seminar via any SNS / twitter etc. Also: Where do you socially network? How do you arrange a party? Share holiday or baby pics? Would you tease friends or flirt online as easily as at a party?
- Outline
- Definitions: we also include communication which may start on non-internet channels, but which at some point makes significant use of the internet, such as MxIT as well as mobile phone text-message based access to Twitter and equivalents such as the Nigerian micro-blogging service, Naja-Pulse . (“chumby device is an internet connected digital picture frame and media access device”).
- Some of the terms – see quiz for audience knowledge
- The rapid growth trends we all know about. Note that these the data points represent millions
- Note that the fastest growing areas are outside the OECD, notably Asia
- Key change in UK. Nielsen quote relates to the countries Nielsen tracks (mainly OECD and including only UK, USA and Brazil of our sample countries)
- Her’s an example of how behaviour is changing: in general trends shoe increased sharing and publishing media as a means to communicate
- This is an extract (approx. 15%) from the Bibliography of the original UK Social Networking Literature review carried out mainly by Tim Davies; i.e., this section of the report has solid academic underpinning The larger sources are highlighted here. Following slides outline key findings about UK – a mature, or saturated SocNet market
- Activity online isn’t different in type from activity offline. (In fact - many young people wouldn’t recognise the dichotomy) But - it is changed by being online: bedroom wall example -(Constant Contact generation)
- Throughout the history of digital communication ordinary people have used or subverted digital technology to communicate and make connections, and will only adopt them when they meet such primary needs. The success of modern SNS is due to the fact that they exist simply to cater to our sociability.
- Extract from Focus Group with girls in South Africa, Women’s Net Case Study.
- [in Brazil]…a significant percentage of Orkut users are relative newcomers to the Internet …Orkut provides a simple, immersive experience that allows users with a low level of Internet literacy to gradually integrate the Internet into their lives with a minimum of expertise and training. […] The result is that a significant percentage of the Brazilian user base relies on Orkut as an alternative to the larger Internet. [..]
- Pics, from top to bottom: Flash mob in NY Savvy-Chavvy: Social Network for and by Roma people in UK (note chav needs translation!) Brazilian based HIV/AIDS community on Orkut. The group, which has over 5,000 members and a predominantly gay constituency, provides a space for discussion and for media sharing – and for individuals with share interests, issues or concerns to connect.
- An on-the-spot survey with young people in UK attending a youth festival But - we have to remember that young people see this differently. (in the same way workers might see their youth centre as being about personal and social development - and YP see it as a space for meeting friends and hanging out).
- From left to right, and top to bottom Trends show growth on Internet access Two graphs show that access is still limited to a tiny proportion of Southern country populations Increase in Internet access over mobile phones Cost in relation to Gross National Income per capita
- The natural tendency of Brasilian to absorb and mix/remix processes if available – particularly by means of dialogue and networked communication, online or offline - meant that this system was readily absorbed and taken probably in directions that Google were initially unable to conceive.
- MxIT is a game changer
- Snapshot from South Africa
- Universal McCann, Sept 2008 from “When did we start trusting strangers? How the internet turned us all into influencers”
- SNS have changed the campaign game – think pink chaddi and Iran. Thanks to Johnny Chatterton of the Burma Campaign and OneWorld Peer Exchange for the story of the Facebook group, “Support the Monk’s protest”
- UK Govt-funded anti-knife crime campaign has Bebo profile as primary website – with blog posts, videos and other interactive media. 9,000 friends in 6 months Pink Chaddi Love Care Station – with forums profile pages created on Piczo, a SNS used predominantly for home-page creation by young teenagers, which are returned when searching for HIV/AIDS. These pages have been created by a man who has been living with HIV/AIDS for 20 years – and are intended to provide advice and support. The pages mention unsuccessful attempts that their creator has made to get support from formal agencies