1. Video Wall Project
Brief 2: IN Salford and Proud
1. The Client
Salford Royal NHS Foundation Trust aims to be the safest organisation in the NHS
through providing safe, clean and personal care to every patient, every time. We are
an integrated provider of hospital, community and primary care services, including
the University Teaching Hospital. Our team of 6,000 staff provide local services to the
City of Salford and specialist services to Greater Manchester and beyond. We have
an excellent track record; having the highest consistent rating for service quality
coupled with one of the highest sets of patient and staff satisfaction scores. Further
information about the Trust can be found at: www.srft.nhs.uk
The hospital site is undergoing major redevelopment and will open a new main
entrance in June 2011 in the new Hope Building. A new video wall will be installed in
the main entrance in June 2011 and it will play key messages on a loop seven days a
week.
2. Brief
To create and deliver a high quality film to promote that Salford Royal NHS
Foundation Trust is proud to be in Salford and to encourage others to view Salford in
a different light.
The Trust is really proud to have a new modern building, which is a new civic
landmark, and wants to remind people when they are on our new hospital site that
there is so much to see in Salford.
Inspiration for the film should be taken from travel and tourism adverts that promote
Ireland, Yorkshire etc.
Photography has been commissioned and we want to use this photography within
the treatment of the film.
The films should be vibrant and exciting i.e. not a dull slide show of some beauty
spots!
This film will play on a video wall in the main entrance of the hospital (Hope Building).
It will be played on loop, with no sound.
It is anticipated this film will be 90-120 seconds; therefore it will need to captivate the
audience.
3. Treatment
All recommendations will be considered. Trust photography must be incorporated.
4. Key messages
 Salford Royal NHS Foundation Trust is proud to be IN Salford
 Did you know all these places are here IN Salford?

2. 5. Branding
Any colours used within artwork will need to be part of the NHS palette, details of
which can be found at: www.nhsidentity.nhs.uk
No additional photographs can be taken as we want to ensure the style of pictures
throughout the film remain consistent.
The Trust is called ‘Salford Royal NHS Foundation Trust’ or Salford Royal’ never
Salford Royal Hospital or Hope Hospital.
IN Salford branding exists – magenta pink.
The Trust’s full logo is expected to appear at the introduction and end of the film.
The end of the film should credit: This film was proudly made IN Salford, by local
students from Salford City College for Salford Royal NHS Foundation Trust. It must
also credit the artist.
6. Deadline
Friday 8 June 2012 - any films submitted to Salford Royal after this date will not be
considered for use.
7. Project Management
Required support time with the client will need to be agreed in advance.
Issued to:
Salford City College, 7 March 2012
Issued by:
Anne-Marie Miller
Communications Manager
Salford Royal NHS Foundation Trust