Investor Relations & Social Media. To Rethink is a Must

1. Oslo Børs | Oslo | Mars 2nd, 2011
Investor Relations & Social Media
To Rethink is a Must

2. ”If the news is that
important it will find
me”
College student quoted in New York Times

4. Facts & Fictions

5. Social Media is Fast
False. Social media is by definition slow. Done correctly, social
media is about developing meaningful relationships with
customers and prospective customers in their natural habitat.
That’s not a “wave the magic wand” scenario.
You have to create content, be part of many communities, and
proceed incrementally.
Many successful social media programs take months (or even
more than a year) to really germinate.
Source: Convince & Convert, http://www.convinceandconvert.com/social-media-marketing/the-6-dangerous-fallacies-of-social-media/

6. Social Media Results Can’t
be Measured
False. Especially in comparison to many other communication
programs like traditional PR, TV advertising, outdoor
advertising and others, social media actually offers pretty solid
metrics
Source: Convince & Convert, http://www.convinceandconvert.com/social-media-marketing/the-6-dangerous-fallacies-of-social-media/

7. Social Media is Inexpensive
False. As Charlene Li (Altimeter / Forrester) said recently,
social media trades media cost for labor cost.
Done correctly, social media - even a simple reputation
monitoring program - is a time intensive proposition that
requires daily vigilance.
Source: Convince & Convert, http://www.convinceandconvert.com/social-media-marketing/the-6-dangerous-fallacies-of-social-media/

8. Social Media is Optional
False. It doesn’t matter what the demographics of your
customers are. It doesn’t matter what industry you’re in.
Your customers and prospects are talking about you online.
Your company needs to be part of that conversation. Today.
Online is where many people do their talking, so that’s where
you need to be.
Source: Convince & Convert, http://www.convinceandconvert.com/social-media-marketing/the-6-dangerous-fallacies-of-social-media/

9. The Financial Figures

14. The Age of Streams

15. ”Get ready! Ask yourself. Are you still trying
to get journalists to write about your
products? Are you still making websites? Is
your social networking strategy to “get a
Facebook Page”?
...or...
Thomas Baekdal, Baekdal.com

16. ...or...
Are you making yourself a natural part of
people's stream of information?”
Thomas Baekdal, Baekdal.com

22. The Googlization

23. "Search engines have a
global active reach of 86%
of all users”
Source: Nielsen

24. Source: We are Social / Skype / Slideshare, http://www.slideshare.net/wearesocial/listening-responding-we-are-socials-skype-case-study

25. Source: We are Social / Skype / Slideshare, http://www.slideshare.net/wearesocial/listening-responding-we-are-socials-skype-case-study

26. Source: We are Social / Skype / Slideshare, http://www.slideshare.net/wearesocial/listening-responding-we-are-socials-skype-case-study

27. Source: We are Social / Skype / Slideshare, http://www.slideshare.net/wearesocial/listening-responding-we-are-socials-skype-case-study

28. Source: We are Social / Skype / Slideshare, http://www.slideshare.net/wearesocial/listening-responding-we-are-socials-skype-case-study

29. The New Corporate Site

35. The New Embassies

36. ”Human interaction is still
human interaction, and what it
takes to be successful with it
has not changed. What has
changed is the places where it
happens.”
Brian Solis, Principal of FutureWorks, blog PR2.0

41. The Ambassadors

45. Source: Next Generation Internet,
http://sixx.se/nextgen/2009/10/07/eniro-vd-jesper-karrbrink-diskuterar-pa-facebook-igen/

46. Use the Force, don’t Fight it

51. Get your Company Ready

52. Listen
Create
Participate
Training &
Tools
Guidelines
& Objectives

53. to rethink is a must
Eklips Digital Advisors
Eklips Digital Advisors is a niche agency with long and extensive experience in strategic and tactical guidance in online corporate
communication. Eklips is working for listed and non listed companies.
Peter Einarsson, founding partner, online corporate communication strategist
Mobile: +46 708 666 995 | E-mail: pei@eklips.se
Twitter www.twitter.com/peter_einarsson