1. Peter Crosby
How we turned a French
startup into a global
professional social network
professional networking, working
© Viadeo - Janvier 2009
© Viadeo - Janvier 2009

2. icebreaker…
…don’t worry, no hugging or talking
to iphone wielding strangers
involved…
Make a note of one of these:
 text: +44 7624 806 527
 smartphone: http://poll4.com
 twitter: @poll

3. Poll#1

4. Poll#2

5. Poll#3

6. a word about viadeo
7 million+ members worldwide
50,000 connections made daily
over 1 million profile views a day

7. another word about viadeo
70% of members outside France
#1 PSN in China (tianji.com)
1 in 3 use viadeo once a month

8. …in the beginning

9. some pitfalls…
being French 

…and the challenger

the perils of leaving it all to Google

 …and if only we all spoke English (or
French!)
 hierarchies, matrices & something in
between
 …building a multilingual team (if only we
all spoke the same flippin’ language…)

10. some stuff we’ve learnt
be local

be different

don’t get carried away with volume

get the language right first time

structure it right

think about transversal language skills

get local partners


11. using social media
segment & personalise

build multiple communities

target advertising

make social media your CRM

create an app (or several)

always: engage, build & amplify

remember: reputation, time & money


12. …doing it for our partners…

13. applying the lessons to hospitality hub
who cares about viadeo?

how did ebay germany get it right?


demography, behaviour, geography, segm
entation
what’s the story?

don’t just acquire - animate


14. connect