1. Build and Grow Your App with
Facebook Login and Sharing

2. % of apps that are downloaded
and then used only once?
26%
Source: Localytics / MobiThinking report 2013

3. Facebook Login
Give people a fast and secure
sign up experience
Facebook Sharing
Drive powerful word of mouth for
your mobile app or website

4. Facebook Login

6. Value of a Facebook Login User
“People who log in with Facebook share our
articles 40% more often than people who use
other sign up options and over 2x as much as
people who are not logged in”
– Dao Nguyen, Director of Growth at BuzzFeed

7. Value of a Facebook Login User
Compared to people that use other sign up options, Facebook Login users…
Runkeeper (Fitness)
Threadflip (Shopping)
Are 70% more likely to track their
first run / walk / bike
Spend 50% more time with the app
SongPop (Game)
Cooliris (Photo)
Spend 35% more on average
Are 50% more likely to share
photos
Applauze (Local)
Swell Radio (News)
Are 20% more likely to be repeat
ticket buyers
Listen 8% more on average

9. After clicking the Facebook Login button, what %
of users complete sign up?
20% to 90%+

10. 1. Use our iOS and Android SDKs
iOS and Android apps should use the native Login dialog that comes with our SDKs
instead of custom web views

11. 2. Use a clearly defined Log in with Facebook button

12. 3. Tell your users why they should use Facebook Login

13. 4. Ask only for the permissions that your app needs

14. 5. Don’t show users repeated permissions screens

15. 6. Ask for publish permission when the user is ready to share

16. 7. Avoid having a double Login

17. 8. Provide a visible logout mechanism

18. Login Recap
1.
Use our iOS and Android SDKs
2.
Use a clearly branded “Log in with Facebook” button
3.
Tell your users why they should use Facebook Login
4.
Ask only for the permissions that your app needs
5.
Don’t show users repeated permission screens
6.
Ask for publish permissions when the user is ready to share
7.
Avoid having a double Login
8.
Provide a visible logout mechanism
developers.facebook.com/docs/facebook-login/checklist/

19. Facebook Sharing

20. 874M mobile MAUs and growing
1.19B
MAUs
Facebook MAUs
FB Mobile MAUs
874M
Mobile
MAUs
0
2004
Present

21. News Feed is the most engaging location on Facebook

22. Share Dialog is the easiest and best way to share
Feed Dialog
Works on any device
Good
iOS Share Sheet
100% native
Better
Share Dialog
100% native, supports Deep
Links, attribution, doesn’t require
Login
Best

23. Easy to integrate – a couple of lines of code
“The new Share Dialog was remarkably
easy to integrate, after half an hour I was
done! I kept thinking I was missing
something, but everything was running
smoothly.” – Goodreads
NSURL* url = [NSURL URLWithString:@"https://developers.facebook.com/"];
[FBDialogs presentShareDialogWithLink:url handler:^(FBAppCall *call, NSDictionary *results, NSError *error) {
if(error) {
NSLog(@"Error: %@", error.description);
} else {
NSLog(@"Success!");
} }];

24. Sharing does not require Login
4 Pics 1 Word does not use Login and allows users to post to Facebook with the Share Dialog

25. Location and friend tagging, app attribution
Friend and location tagging
App attribution

26. Support for rich Open Graph stories

27. Share Dialog: Key Features
Simple integration
• Supports iOS and Android
• A few lines of code
Let everyone share
• Does not require Facebook Login
Powerful stories
• Supports Open Graph
• Includes location and friend selector
• Stories attributed to your app

28. Pinterest Share Dialog example

29. Leading apps use the Share Dialog

30. 1. Use larger images whenever possible
Images size:
Good: 600 x 315 pixels
Best: 1200 x 630 pixels
Aspect ratio:
1.91:1 aspect ratio
Code:
Link shares

31. 2. Use deep linking
New Install
Facebook.app
Re-engaged User

32. 3. Make your stories more engaging with Open Graph

33. 4. Use App Insights to track your metrics

34. 5. Invite friends with requests
• 1:1 or 1:few invitations
• Simple to integrate
• Use the Multi Friend Selector
to target the right users
• Customize your invitations

35. 6. Use App Center to drive social discovery
App Center:
• Allows users to find great social
apps organically
• Simple to set up (no engineering
required)
• Designed to grow mobile apps that
use Facebook

36. Sharing Recap
1.
Use images that are 1200 x 630 px or above to generate large beautiful stories
2.
Use deep linking
3.
Make your stories more engaging with Open Graph
4.
Use App Insights to track your metrics
5.
Invite friends with requests
6.
Use App Center to drive social discovery
developers.facebook.com/docs/plugins/checklist/

37. Help developers build, grow, and monetize their apps
Facebook Login
Payments
Parse
Autofill
Sharing
App Ads
Contact: petergyang@fb.com