Competitor Audit for the Innovation Warehouse re-branding project. Released as part of the on-going open source case study.

1. INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
DESIGN RESEARCH
Co-Working London
Competitive Landscape 1
PRESENTATION

2. INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
Introduction:
This document analyses the visual presentation of
selected competitors and reference examples of
co-working spaces in London.
The marketplace for co-working spaces in London has
become increasingly competitive and the Innovation
Warehouse needs to convey a strong point of difference
through brand design.
The selected competitors are not neccessarily direct
competitors of the Innovation Warehouse, the sample is
inteded to capture the visual landscape in which the new

3. INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
TECHHUB LOGO

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© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
TECHHUB website

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© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
TECHHUB WORKSPACES

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© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
TECHHUB WORKSPACES

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© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
TECHHUB Event spaces

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© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
TECHHUB casual spaces

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© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
google campus logo

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© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
google campus website

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© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
GOOGLE CAMPUS BUILDING DESIGN

12. INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
google campus workspaces

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© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
google campus break out spaces

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© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
google campus TRANSITION ZONES

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© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
google campus Event spaces

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© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
central working logo

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© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
CENTRAL WORKING website

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© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
CENTRAL WORKING workspaces

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© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
central working work and casual spaces

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© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
central working event and casual spaces

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© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
hub logo

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© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
hub website

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© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
hub workspaces

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© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
hub workspaces

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© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
hub event spaces

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© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
club workspace logo

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© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
club workspace website

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© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
club workspace working spaces

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© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
club workspace casual spaces

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© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
the cube logo

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© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
the cube website

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© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
the cube building design

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© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
the cube meeting rooms

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© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
Conclusion:
The standard of branding, websites and interiors is
very high among the co-working spaces in London.
Recurring themes in the competitor visual landscape
are the quality of facilities and the social experience
of being a member of the co-working space.
The Innovation Warehouse needs to find a unique
point of view and execute to a high standard.
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