Printing Future Days 2009 - Germany, eRaeders developments by Peter Luit, The Netherlands
Presented in Chemnits, november 4th for the International Student Confrence.
1. e-Readers, e-Books, e-Papers:
2009/2010 break through or not?
PRINTING FUTURE DAYS 2009
Chemnitz University of Technology
Germany, november 5th 2009
by Peter LUIT
LUIT Consultancy
peter@luit.nl
Twitter: @peterluit
3. Just to be clear about some things first
• eReaders: specific reading devices or software to read content on various
devices like smartphones, netbooks and also laptops and desktops
• eBooks: a file which contains the content of a book
• ePapers: a file which contains the content of a newspaper or magazine
• eInk: the core reading technoloy of most eReader devices
20. What about Digital Rights Management?
• DRM 0 - no protection
• DRM 1 - just a password
• DRM 2 - Individual name on every page
• DRM 3 - Device dependent code
in the end every DRM scheme will be broken
22. Do we really care about connectivity, on-line
stores, audiobooks etc.?
23. How to connect (consider when buying a device)
• USB connection
• Bluetooth
• Memory cards
• WIFI
• UMTS/3G
• MP3
• Built in Store/browser
24. Do we really care about the businessmodel
behind eBooks/ePapers - as long as it is
FREE?
25. The long-tail in books: FREE - PRINT - eBOOK
• what x €0,00? (how to make money from
other sources - say advertisments?)
• 1000 x €9,99 or
• 300 x €33,99
26. So, what will Google do?
deal Google Coolerbooks.com: 1 million free titles
28. Dutch market printed e-book
2009
consumer books 585 M€’s 2 M€’s
study books 356 M€’s 1 M€’s
total 941 M€’s 3 M€’s
Source: PriceWaterhouseCoopers: Entertainment & Media Outlook towards 2013
Business models 2009
29. Dutch market printed e-book
2013
consumer books 635 M€’s 8 M€’s
(+8,5%) (+400%)
study books 354 M€’s 19 M€’s
(-0,5%) (+1900%)
total 989 M€’s 27 M€’s
(+5%) (+900%)
Source: PriceWaterhouseCoopers: Entertainment & Media Outlook towards 2013
Business models 2013
36. Google Books Settlement..........
• Google is willing to pay 63% of US online ebook sales to US authors
• The American Ministry of Justice does however advice the judge not to do
this
• The European Commity is still investigating this issue, in the mean while
Google does not heavily promote Google Books in Europe yet
• to be continued.......
38. Frankfurter Book Fair
• who will be in charge?
• publishers: 7%
• consumers: 22%
• amazon: 21%
• google: 20%
• telcos: 13%
• authors: 2%
39. Frankfurter Book Fair
• most important challenges
• copyright: 28%
• drm: 22%
• standards (EPUB, reflowable PDF): 21%
• price: 16%
40. So, will it start to happen this year?
• ‘Tools’ market is growing very rapidly
• ‘Content’ market moves into free and paid directions (long-tail included)
• resulting in numerous businessmodels (don’t compare this market too
easy with the Music market)
• Do we really agree on one (DRM free) standard? That might become EPUB
• What do we want to pay for the eReader hardware? Between €150-€250
• Europe cannot be compared to US/UK market developments
41. And finally, anything left for printers?
• making EPUB files for new originals
• not as easy as it looks using Adobe InDesign, XML knowledge needed
• scanning paper books
• Treventus scans 1200 pages/hour tot XML
42. e-Readers, e-Books, e-Papers:
2009/2010 break through or not?
thank you for listening, for viewing/downloading the slides, visit:
http://www.luit.nl
http://www.slideshare.net/peterluit
peter@luit.nl
Twitter: @peterluit