Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. feel free to contact me .. -------------------------------------- AIM: Peter Mikhael Mobile: 20122786770 Current Town: cairo, Egypt 12346 Website: http://www.petermikhael.com/ Mail : peter@petermikhael.com --------------------------------------

1. Online Advertising Overview

2. Agenda
 Introduction
 Types of Digital Media
 Digital Advertising
 Advantages of online advertising
 Basic terminologies
 Types of Ads

3. Introduction
 Online advertising is a form of promotion that uses the Internet and
World Wide Web for the expressed purpose of delivering marketing
messages to attract customers.
 Egypt is one of the fastest growing online advertising market in the region.
 16% of the population (12million) are an internet users by the end of 2008
 59.65% of businesses in Egypt use the Internet
 18% have websites (or web presence/domain for corporate email)
 We can conclude that the difference of 41.35% use free email

4. Introduction
 Sources:
 Internet profiling proposal presentation NIELSEN

5. Types of Digital Media
3.Online Partnerships
• Search Marketing 2. Online PR •Affiliate marketing
• Search Engine •Portal representation •Sponsorship
Optimization •Social media: blogs •Co- branding
• Paid search: Pay and feeds & communities •Linking building
per click •Widget marketing
Offline communication Offline communication
•Advertising •Direct mails
•Personal selling Web Sits •Exhibitions
•Sales promotion & •Merchandising
•PR Partner Microsite •Packaging
•Sponsorship •Word of Mouth
6. Viral Marketing
4.Interactive ads •Videos
5. Opt in email •Pictures
•Online display ads
•in-house e-mail list •Games
•Banners
•Renting opt-in e-mail lists •Jokes
•Rich media ads
•information

6. Types of Digital Media
Search Marketing
• Search Engine Optimization
• Paid search: Pay per click

7. Types of Digital Media
2. Online PR
• Portal representation
• Social media: blogs and feeds & communities

8. Types of Digital Media
3.Online Partnerships
• Affiliate marketing
• Sponsorship
• Co- branding
• Linking building
• Widget marketing

9. Types of Digital Media
4.Interactive ads
• Online display ads
• Banners
• Rich media ads

10. Types of Digital Media
5. Opt in email
in-house e-mail list
Renting opt-in e-mail lists

11. Types of Digital Media
6. Viral Marketing
• Videos
• Pictures
• Games
• Jokes
• information

12. Digital Advertising
Digital Solution Digital Signage
Corporate Multimedia
Presentations Indoors
multi Media Outdoor
Web development Glass Go
Online Advertising Eye walk
Mobile advertising Holo sign
3D Animation Plasma LCD
2D Animation
Games

13. Advantage of online advertising
 Targeting:
 Geographical (using IPs)
 Contextual (using the website/channel context)
 Country, Age, and Gender (some websites only)
 Interactivity:
 All banners are clickable
 Possibility of user initiated banners (rich media banners).
 Tracking and Reporting:
 Monitoring the campaign continuously and real time (using Ad-Management
system – Accipiter)
 Providing exact figures for the progress of the campaign
 Comparing planned versus actual progress
 Cost Effectiveness:
 Guarantee: exact delivery of agreed on figures
(impressions) on agreed upon time.

14. Basic Terminologies
 Impression: In Web advertising, the term impression is sometimes used as a
synonym for view, as in ad view. Online publishers offer and their customers buy
advertising measured in terms of ad views or impressions
 CPM (cost per impression): is where advertisers pay for exposure of their
message to a specific audience. CPM costs are priced per thousand impressions,
or loads of an advertisement. However, some impressions may not be counted,
such as a reload or internal user action.
 Cost per Click: you pay a set amount per click-through. Sites like Overture also
run bids for certain keywords - the more you bid, the higher your site appears on
the first page of the search results. Properly run, these campaigns can bring a lot
of extra traffic to your website
 Spots : One spot means that the total inventory of appearance on the banner
during one month will be distributed among maximum of six advertisers.

15. Types of ads
 Banner Adverts: Usually horizontal bars across the top of a web page, they offer
color, graphics and often animation, together with the ability to click through to
the advertiser's own website.
 Expanding ad: An ad which changes size and which may alter the contents of
the webpage

16. Types of ads
 Video ad: similar to a banner ad, except that instead of a static or
animated image, actual moving video clips are displayed
 Show Case:

17. Types of ads
 Associated banners: is a super and a showcase banner showing the
same campaigns with animated material moving seamlessly between the
two banners
http://www.connectads.com/clients/banners/emirates/supper.html
http://www.connectads.com/clients/banners/burger%20king/supper.html
 Floating ads: These ads appear when you first go to a webpage, and
they "float" over the page for five to 30 seconds. While they are on the
screen, they obscure your view of the page you are trying to read, and
they often block mouse input as well. These ads appear each time that
page is refreshed.
http://www.connectads.com/clients/banners/toyota/780_400-new.html

18. Types of ads
 Sky-scraper Adverts: Similar to banner ads, these advert
spaces run vertically down the left or right hand side of the
page, allowing the advert to stay in view as the user
scrolls down the page. They can also be animated and employ
click-through to move users to the advertiser's site.
http://www.worldzoo.com/banner-ad-sample-5.html
 Pop-ups and Pop-downs: These are the small windows that
appear when you first get onto a website. Pop-ups appear on
your screen in full, pop-downs appear on the bar at the bottom
of your screen and you have to open them to get rid of them.
Surveys have found that most internet users find pop-up adverts
intrusive and annoying.

19. Thank You