Lecture at FHNW - CAS IT management on Enterprise 2.0

1. CAS IT Management
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25. November 2011
Social Enterprise - How to
Peter H. Reiser
Principal Architect, Oracle
Friday, November 25, 11

2. Oracle Safe Harbor Statement
The following is intended to outline our general product direction. It is
intended for information purposes only, and may not be incorporated into
any contract. It is not a commitment to deliver any material, code, or
functionality, and should not be relied upon in making purchasing
decisions.
The development, release, and timing of any features or functionality
described for Oracle’s products remains at the sole discretion of Oracle.
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3. Web 2.0 Paradigm Shifts
Web 1.0 Web 2.0
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4. Web 2.0 Paradigm Shifts
Web 1.0 Web 2.0
Web centric -> People centric
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5. Web 2.0 Paradigm Shifts
Web 1.0 Web 2.0
Web centric -> People centric
Pull/Push -> Mashup
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6. Web 2.0 Paradigm Shifts
Web 1.0 Web 2.0
Web centric -> People centric
Pull/Push -> Mashup
Hits, Downl. -> Social Value
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7. Web 2.0 Paradigm Shifts
Web 1.0 Web 2.0
Web centric -> People centric
Pull/Push -> Mashup
Hits, Downl. -> Social Value
Read-only -> Read/Write
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8. Cultural Paradigm Shifts
Old World New World
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9. Cultural Paradigm Shifts
Old World New World
Know How -> Know Who
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10. Cultural Paradigm Shifts
Old World New World
Know How -> Know Who
knows how
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11. Cultural Paradigm Shifts
Old World New World
Know How -> Know Who
knows how
Knowledge is -> Sharing is Power
Power
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12. Cultural Paradigm Shifts
Old World New World
Know How -> Know Who
knows how
Knowledge is -> Sharing is Power
Power
Communication -> Communities
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13. Web 2.0
Its about people
and communities
and social value
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14. What is Enterprise 2. 0 ?
How to build vibrant
communities
Web 2.0
Internal Social Media External
Employees Customer
Partners
Suppliers
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15. What is Enterprise 2. 0 ?
How to build vibrant
communities
Web 2.0
Internal Social Media External
Internal
Employees
Employees Customer
Partners
Suppliers
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16. The Enterprise 2.0 dilemma
Business View
Communities are a
“good thing” BUT...
What is the business case?
How to integrate social & communities
into our existing business processes ?
What is the RoI?
Users View
I am too busy to sharing my content
My time is better spent generating
revenue
(My knowledge is power)
What’s In It For Me (WIIFM)?
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17. What if we can prove to the business the
RoI of Communities
(aka Enterprise 2.0)
AND
have answers for the users on
WIIFM?
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18. How ?
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19. Objectives
Seamless integrate social & communities into all core
business processes
Establish a standardized Enterprise 2.0 Framework
to support collaboration and communities
Measure the impact of social & communities along
the business processes
Establish targeted social value models
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20. Core Business Processes
Product
Product Opportunity
Opportunity BID BID
Delivery
Delivery Support
Creation
Creation Mngt.
Mngt. Mngt.
Mngt.
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21. Business Processes and Applications
Product
Product Opportunity
Opportunity BID BID
Delivery
Delivery Support
Creation
Creation Mngt.
Mngt. Mngt.
Mngt.
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22. Social Enterprise Community Framework
Product
Product Opportunity
Opportunity BID BID
Delivery
Delivery Support
Creation
Creation Mngt.
Mngt. Mngt.
Mngt.
Social Enterprise Community Framework
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23. Business/Communities Metrics
Product
Product Opportunity
Opportunity BID BID
Delivery
Delivery Support
Creation
Creation Mngt.
Mngt. Mngt.
Mngt.
Social Enterprise Framework
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24. Use Case: AIM KMS - Sun Microsystems
Re-Use of Content in
Opportunity Management
and
Project Delivery
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25. Re-Use of Documents
Enterprise Community and Collaboration Framework
(AIM KMS & SunSpace)
Project 3
Re-Use
Project 1 Project 2
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26. Re-Use compared to
Win Rate and Margin
Product Opportunity BID
Delivery
Delivery Support
Creation Mngt. Mngt.
Forecast Win Rate Margin
Enterprise Social and Community Framework
(AIM KMS & SunSpace)
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27. RoI on Communities (Sun Microsystems)
 Up to 14 % better win rate
 Up to 20% higher project margin
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28. ROI calculation
Revenue : 11,000 Millions
80% of projects in AIM KMS: 8,800 Millions
15 % average Re-Use: 1,320 Millions
Average win rate improvement : 10 %
ROI: 132 Millions incremental revenue
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29. Social & Business Value per Document
Social Values Business Values
Downloads Wins
Ratings Revenue
Re-Use Hours saved
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30. How to build vibrant communities
Value
Adoption
Technology
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31. How to build vibrant communities
Value
Adoption
Technology Enterprise Architecture
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32. How to build vibrant communities
Value
Adoption Process / Methodology
Technology Enterprise Architecture
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33. How to build vibrant communities
Value Business: RoI, Users: WIIFM
Adoption Process / Methodology
Technology Enterprise Architecture
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34. How to build vibrant communities
Value Business: RoI, Users: WIIFM
Adoption Process / Methodology
Technology Enterprise Architecture
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35. Technical Architecture
Widgets
My Contri- My
MyShare MyTags My Skills MySocial MyEquity
butions Community
Web Services
Community Services
Community Feed
Wiki Attachment Tagging Syndication
Blog
Equity
Member- Rating Social
Search ship Ontology Bookmark
Comment Graph
Security & Entitlement Services (IdM)
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36. Methodology
Value Business: RoI, Users: WIIFM
Adoption Process / Methodology
Technology Enterprise Architecture
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37. Methodology
Value Business: RoI, Users: WIIFM
If you build it,
will they come?
Adoption Process / Methodology
Technology Enterprise Architecture
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38. Methodology
Value Business: RoI, Users: WIIFM
Adoption Process / Methodology
Technology Enterprise Architecture
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39. Community Methodology
MMFI – Make Me Feel Included
What is the common cause ?
Do you listen to me? Do you understand me?
MMFV – Make Me Feel Valued
Can I trust you? Do you trust me?
Do you value me? How ?
WIIFM – What Is In it For Me
Can you provide what I need any time,
anywhere on any device?
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40. Value
Value Business: RoI, Users: WIIFM
Adoption Process / Methodology
Technology Enterprise Architecture
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41. Targeted Social Value Models
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42. Targeted Social Value Models
Sales Team Tech Team
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43. Targeted Social Value Models
Next Fiscal year - you can
choose between:
Sales Team Tech Team
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44. Targeted Social Value Models
Next Fiscal year - you can
choose between:
5% more salary
Sales Team Tech Team
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45. Targeted Social Value Models
Next Fiscal year - you can
choose between:
5% more salary
or
work on a cool project
Sales Team Tech Team
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46. Source: Tomuniversal
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47. Social Value System
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48. Social Value System
• Social reputation
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49. Social Value System
• Social reputation
• Who can I trust?
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50. Social Value System
• Social reputation
• Who can I trust?
• What is my value?
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51. Social Value System
• Social reputation
• Who can I trust?
• What is my value?
• What’s In It
For Me?
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52. Measuring Social Capital
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53. Community Equity
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54. Community Equity
Contribution
Documents
Wiki
Blogs
Patents
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55. Community Equity
Contribution Participation
Documents Rate
Wiki Comment
Blogs Re-use
Patents Tags
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56. Community Equity
Contribution Participation
Documents Rate
Wiki Comment
Blogs Re-use
Patents Tags
Skill
Education
Skills
Reputation
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57. Community Equity
Contribution Participation
Documents Rate
Wiki Comment
Blogs Re-use
Patents Tags
Skill Role
Education
Skills Business
Reputation Communities
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58. Community Equity
Contribution Participation
Documents Rate
Wiki Comment
Blogs Re-use
Patents Personal Tags
Skill Personal Role
Equity
Education
Skills Business
Reputation Communities
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59. Community Equity Mathematical Model
Object Activity | Contribution - Aging | Partipation - Aging
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60. Information Equity
Content Activities Community
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61. Information Equity
Content Activities Community
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62. Information Equity
Content Activities Community
create
modify
download
view
rate
comment
tag
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63. Information Equity
Content Activities Community
create
modify
download
view
rate
comment
tag
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64. Personal Equity
My Community Equity Activities Me
Community
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65. Personal Equity
My Community Equity Activities Me
Community
Friday, November 25, 11

66. Personal Equity
My Community Equity Activities Me
Contribution
create
modify
tag
Community
Friday, November 25, 11

67. Personal Equity
My Community Equity Activities Me
Contribution
create
modify
tag
Community
Participation
view
rate
comment
reuse
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68. Personal Equity
My Community Equity Activities Me
Contribution
create
modify
tag
Community
Participation
view
rate
comment
reuse
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69. Tag Equity
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70. Tag Equity
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71. Tag Equity
Info 1
IQ=10
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72. Tag Equity
Info 1
IQ=10
Java
TQ=10
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73. Tag Equity
Info 1 Info 2
IQ=10 IQ=20
Java
TQ=10
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74. Tag Equity
Info 1 Info 2
IQ=10 IQ=20
Java
Java Ruby
TQ=30
TQ=10 TQ=20
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75. Tag Equity
TQ(Java)=30
TQ(Ruby)=20
Info 1 Info 2
IQ=10 IQ=20
Java
Java Ruby
TQ=30
TQ=10 TQ=20
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76. Tag Equity
TQ(Java)=30
TQ(Ruby)=20
Info 1 Info 2
IQ=10 IQ=20
Java Ruby
TQ=30 TQ=20
37
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77. Tag Equity
TQ(Java)=30
TQ(Ruby)=20
Info 1 Info 2
IQ=10 IQ=20
Java Ruby
TQ=30 TQ=20
37
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78. Tag Equity
TQ(Java)=30
TQ(Ruby)=20
Info 1 Info 2 Info 3
IQ=10 IQ=20 IQ=30
Java Ruby
TQ=30 TQ=20
37
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79. Tag Equity
TQ(Java)=30
TQ(Ruby)=20
Info 1 Info 2 Info 3
IQ=10 IQ=20 IQ=30
Java
Java Ruby
TQ=30
TQ=60 TQ=20
37
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80. Tag Equity
TQ(Java)=30
TQ(Ruby)=20
Info 1 Info 2 Info 3 Info 4
IQ=10 IQ=20 IQ=30 IQ=40
Java
Java Ruby
TQ=30
TQ=60 TQ=20
37
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81. Tag Equity
TQ(Java)=30
TQ(Ruby)=20
Info 1 Info 2 Info 3 Info 4
IQ=10 IQ=20 IQ=30 IQ=40
Java
Java Ruby
Ruby
TQ=30
TQ=60 TQ=20
TQ=70
37
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82. Tag Equity
TQ(Java)=30 TQ(Java)=30
TQ(Ruby)=20 TQ(Ruby)=40
Info 1 Info 2 Info 3 Info 4
IQ=10 IQ=20 IQ=30 IQ=40
Java
Java Ruby
Ruby
TQ=30
TQ=60 TQ=20
TQ=70
37
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83. Use Case: SunSpace - Sun Microsystems
Social Enterprise Framework for Global Sales &
Services
25,000+ users
150’000+ content items
12+ millions social activities
10x growth within first 6 month
Community Equity implemented since 2008
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84. Information Ranking
39
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85. Expert Discovery
40
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86. Trend Discovery
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87. Better Enterprise Search
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88. Better Enterprise Search
Better search
results
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89. Better Enterprise Search
Better search
results
Personalized
Recommendations
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90. Better Enterprise Search
Expertise Discovery
Better search
results
Personalized
Recommendations
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91. User Profile (WIIFM)
Social Ranking
Recognition (Incentive)
Expertise and Skills discovery
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92. What’s In It For Me (WIIFM)
Value Business: RoI, Users: WIIFM
Adoption Process / Methodology
Technology Enterprise Architecture
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93. What’s In It For Me (WIIFM)
Value Business: RoI, Users: WIIFM
Social Adoption
model
Adoption Process / Methodology
Technology Enterprise Architecture
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94. Use Case: Technology Leadership - Sun
Fellow
Principal
Senior Engineer
Engineer
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95. Use Case: Technology Leadership - Sun
Fellow
Principal
HR Levels
Senior Engineer
Engineer
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96. Use Case: Technology Leadership - Sun
Fellow
Principal
HR Levels HR Promotion Process
Senior Engineer
Engineer
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97. Use Case: Technology Leadership - Sun
Fellow
Peer Review
Principal
HR Levels HR Promotion Process
Senior Engineer
Engineer
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98. Use Case: Technology Leadership - Sun
Fellow
Peer Review
Principal
Candidate Pipeline Criteria's
Internal Outreach
External Outreach HR Levels HR Promotion Process
Senior Engineer
Intellectual Properties
....
....
Over average Community Equity
Engineer
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99. Thanks !
peter.reiser@oracle.com
http://blogs.oracle.com/peterreiser
http://twitter.com/peterreiser
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