Publishing and the Mobile Connection

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Peter Levitan & Co.

Presentation to Asian Publishing Convention on connection between mobile and print publishing. Bangkok July 2011.

Empresariales Tecnología

Mobile Tags The direct connection between print stories & ads to mobile phones [email_address]

Nike . Napa Valley Vintners . PeaceHealth . Caesars Las Vegas Coca-Cola . LegalZoom . Providence Health & Services . PBS Sunriver Resort . Nabisco . Dr. Martens . Montana Lottery . HP Northwest Airlines . Adidas . Johnson & Johnson . Idaho Power Oregon State University . Old Spaghetti Factory . Grockit Digimarc . OHSU . General Mills . AOL . Microsoft . Chevrolet Edge Wireless . Columbia Sportswear . Suzuki . Qualcomm Sara Lee . Seaswirl Boats . University California Santa Barbara Boise . Fred Meyer . Morrow . UN . Make-A-Wish . WU

1 Billion Smart Phones in use globally 200 Million mobile YouTube views occur every day 50% of all local searches are from a mobile 2014 is the year that mobile internet usage will overtake desktop internet usage

“ Guardian now says digital – not print – now its priority”

A DIGITAL / MOBILE STRATEGY ,[object Object],[object Object],[object Object],[object Object]

TYPES OF TAGS WE USE QR MICROSOFT TAG INVISIBLE WATERMARKS There are several types of tags we can incorporate into your packaging. Which one depends on your audience, strategy and the ‘pay-off’. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],WHY NOW?

TAGS TRIGGER… 1:1 Connection 1:MANY (social) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Allure | Tag Case Study ,[object Object],[object Object],[object Object],[object Object],[object Object]

Barcode Trigger Image Trigger “ The winner of the Thailand election is XXXXXX .”

REMEMBER: THE STRATEGY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

contact: Peter Levitan m: 1.541.419.2309 [email_address]

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Publishing and the Mobile Connection

2. Mobile Tags The direct connection between print stories & ads to mobile phones [email_address]

3. Nike . Napa Valley Vintners . PeaceHealth . Caesars Las Vegas Coca-Cola . LegalZoom . Providence Health & Services . PBS Sunriver Resort . Nabisco . Dr. Martens . Montana Lottery . HP Northwest Airlines . Adidas . Johnson & Johnson . Idaho Power Oregon State University . Old Spaghetti Factory . Grockit Digimarc . OHSU . General Mills . AOL . Microsoft . Chevrolet Edge Wireless . Columbia Sportswear . Suzuki . Qualcomm Sara Lee . Seaswirl Boats . University California Santa Barbara Boise . Fred Meyer . Morrow . UN . Make-A-Wish . WU

6. 1 Billion Smart Phones in use globally 200 Million mobile YouTube views occur every day 50% of all local searches are from a mobile 2014 is the year that mobile internet usage will overtake desktop internet usage

7. “ Guardian now says digital – not print – now its priority”

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