Slides from SAP Screen Personas webinar that originally broadcast on April 3, 2013. Speakers Sebastian Steinhauer and Florian Doerr talk about how to use Personas to improve master data quality, including a demo. Watch the full recording at http://www.sap.com/community/showdetail.epx?ItemID=24436

1. Webinar Series: Enhance Usability
with SAP Screen Personas
Part 4: Improve Master Data Quality with SAP Screen Personas
April 3, 2013
Florian Doerr Sebastian Steinhauer
Solution Engineer Product Owner
SAP Brazil SAP Imagineering

2. Webinar Series:
Enhance Usability with SAP Screen Personas
Make SAP ERP Beautiful with SAP Screen Personas Available
on-demand
Streamline Order to Cash Process with SAP Screen Personas Available
on-demand
Personalization without Programming: SAP Screen Personas Available
on-demand
Improve Master Data Quality with SAP Screen Personas Today
How Varian Medical is improving usability with SAP Screen Wed 4/24
Personas in the Order Management process (in 3 weeks)
© 2012 SAP AG. All rights reserved. 2

3. Agenda: Maintaining Meaningful Master Data
• Master data overview
• Data quality issues
• MM01 master data demo
• Personas feature review – inside the demo
• Q&A
© 2012 SAP AG. All rights reserved. 3

4. Data Quality and Business Impact
“It is a capital mistake to theorize before one has data.”
Sherlock Holmes, Sir Arthur Conan Doyle
Decisions are no better than the data driving them.
Data are critical input to almost all decisions and implicitly define common terms in
an enterprise – contributing significantly to the organizational culture.
Total cost of poor data quality has cost impact but is hard to track and quantify.
Case studies show that data quality directly impacts
8-12 percent of revenue
Data and data quality is critically important!
© 2012 SAP AG. All rights reserved. 4

5. Where does bad data come from?
System workarounds
Dynamic change of business and process
Fields are used for a different purpose by convention – this data is
not captured and institutional group knowledge is created
When moving to a new market existing software needs to be adjusted
to reflect market specific changes
High system complexity or system shortcomings
And interdependent data
Complex screens encourage users to only fill out validated content
Interdependent data that is not validated (most institutionally) has a
high tendency of being entered partially wrong
Lack of common data standards or knowledge
© 2012 SAP AG. All rights reserved. 5

6. Example from webinar #2 - Streamline Quote to Cash
Process with SAP Screen Personas
Before  After
Intuitive, streamlined screens reduce the risk of bad data entry
© 2012 SAP AG. All rights reserved. 6

7. Intuitive screens reduce the chances of failure
© 2012 SAP AG. All rights reserved. 7

8. Creating simple screens - diving a little deeper
Easy wins Automated steps on a
• prefilling and hiding fields • single screen
• tool tips • across screens
• custom labels • using server-side data
Reducing complexity by using
• radio buttons
• drop down list boxes
• tab merging
© 2012 SAP AG. All rights reserved. 8

9. Personas allows IT to make business users happier.
Business users get more done, faster, with fewer errors.

10. Final webinar in the series:
How Varian Medical Wed • Learn how Varian Medical personalizes
is improving 4/24 SAP to improve the productivity of their
usability with SAP (in 3 business users
Screen Personas in weeks) • See examples of screens that
the Order streamline transaction flows and
Management eliminate keystrokes, enhancing SAP
process usability
Special guest speaker:
Jason Jester
Manager, Enterprise Applications, Varian Medical Systems
© 2012 SAP AG. All rights reserved. 10

11. More Information:
SAP Screen Personas
www.sapscreenpersonas.com
Product Page
http://wiki.sdn.sap.com/wiki/download/attachments/298682098/
Fact Sheet SAP_Screen_Personas_customer_fact_sheet.pdf
http://www.youtube.com/watch?v=gquHYSGHol8 (intro)
Demo Videos http://www.youtube.com/watch?v=tpMdktziC_8 (basic
scripting)
PowerPoint http://www.slideshare.net/peterspielvogel/sap-screen-
Presentation personas-overview-december-2012-15542219
Register for final http://www.sap.com/campaign/na/usa/CRM-XU13-CDP-
webinar PERSHWC/index.html
© 2012 SAP AG. All rights reserved. 11

12. Webinar Archives:
Webinar 1 replay http://www.sap.com/community/showdetail.epx?ItemID=24419
http://scn.sap.com/community/gui/blog/2013/03/05/qa-
Q&A from Webinar 1 transcript-from-sap-screen-personas-webinar-1
Webinar 2 replay http://www.sap.com/community/showdetail.epx?ItemID=24423
http://scn.sap.com/community/gui/blog/2013/03/09/qa-
Q&A from Webinar 2 transcript-from-sap-screen-personas-webinar-2
Webinar 3 replay http://www.sap.com/community/showdetail.epx?ItemID=24425
http://scn.sap.com/community/gui/blog/2013/03/18/qa-
Q&A from Webinar 3 transcript-from-sap-screen-personas-webinar-3
© 2012 SAP AG. All rights reserved. 12

13. Thank You!
www.sapscreenpersonas.com

14. See the full recording
http://www.sap.com/community/showdetail.epx?ItemID=24436