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Global Information Architecture Workshop. Peter Van Dijck – April 11, 2008. ASIS&T IA Summit Pre- Conference | asis@asis.org
Today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is culture? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Myths about culture & technology. ,[object Object],[object Object],[object Object],[object Object]
Categories  are  cultural. Biga Peula  (Kiriwina, New Guinea) Potentially disruptive, unredeemable true statements.
The continents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Let’s organize this mess  once and for all.
Dewey Decimal System ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why hasn’t it been updated? ,[object Object],[object Object]
The Maori
 
The Craigslist mistake
 
Bias.
Recap: categories are cultural ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What happens  when classification systems  go global ? Kyoikumama  (Japanese) Mother who pushes her children into academic achievement [noun]
Introducing IA archeology ,[object Object]
ICD examples
The ICD. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Multiple audiences worldwide ,[object Object],[object Object],[object Object],[object Object],[object Object]
Standards & workarounds ,[object Object],[object Object],[object Object],[object Object]
Recap: classification systems that go global: ,[object Object],[object Object],[object Object],[object Object]
Classifying  People & Work.
Classifying  people . ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Classifying  work . ,[object Object],[object Object]
 
Recap ,[object Object],[object Object],[object Object]
Developing locales. Maya  (Sanskrit) The mistaken belief that a symbol is the same as the reality it represents. [noun]
Language complexity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Languages spoken ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Global languages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What are locales ,[object Object],[object Object],[object Object],[object Object]
How to get started ,[object Object],[object Object]
Typical example
Which languages? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Locale structure ,[object Object],[object Object],[object Object]
When to use: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Hyperlocalize ,[object Object]
Overlapping locales ,[object Object]
 
 
 
Domain names ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business.
A word about effect on business  strategy. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recap: locales ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Exercise: Latin America locales ,[object Object]
Break.
Locale  switcher.
The basics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Global  Gateway . Kulikov  (Yiddish) Legal judgment made for pragmatic reasons. [adjective]
Basics ,[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
Content  availability .
Content availability indicator ,[object Object],[object Object],[object Object],[object Object]
Alphabetical  ordering.
 
 
 
Fucha  (Polish) Using company time and resources for your own ends. [verb] Translating  taxonomies.
Translating taxonomies. ,[object Object],[object Object],[object Object],[object Object]
Issues with translating taxonomies ,[object Object],[object Object],[object Object],[object Object]
1. Semantic overlap girl fille niña GIRL: A female child.  An immature or inexperienced woman, especially a young woman.  A daughter:  our youngest girl.   Informal.  A grown woman:  a night out with the girls.   A female who comes from or belongs to a particular place:  a city girl.   Offensive.  A female servant, such as a maid.  A female sweetheart:  cadets escorting their girls to the ball.   Very few words match up exactly between two languages. Context is needed to clarify. Girl = niña, chica, joven or hija.
2. Differences in granularity ,[object Object],skidding Skidding sideways Skidding forwards n/a rutschen schleudern
3. Differences in hierarchy ,[object Object],betail Gros betail boeuf livestock n/a cattle banana n/a n/a platano platano banana
4. Untranslatable concepts ,[object Object],[object Object]
Being practical ,[object Object],[object Object]
Intercultural  user research. Zwischenraum  (German) The space between things. [noun]
Team composition ,[object Object],[object Object],[object Object]
Gut feel. ,[object Object],[object Object]
 
 
[object Object],[object Object],The usefulness of culture shock
Adapting your methodology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recap  of today &  discussion . Kekau  (Indonesian) To awaken from a nightmare. [verb]
Recap & discussion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank  you . Wei-wu-wei  (Chinese) Conscious nonaction; the act of not acting. [verb]
Recommended books ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Global Information Architecture Workshop

Editor's Notes

  1. Untranslatable words in the overview slides are taken from the book “They have a word for it – a lighthearted lexicon of untranslatable words & phrases” by Howard Rheingold, 1988. Global Information Architecture is about developing the taxonomies, navigation systems, labeling conventions, content structures etc. that make up the structure of a website in a global environment, where language and culture come into play.