How To Counter The Ads Of A Stronger Opponent

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How to Counter the Ads of a Stronger Opponent Petia Petrova, Robert Cialdini, and Noah Goldstein ,[object Object],[object Object],[object Object],[object Object],[object Object],PROCEDURE ,[object Object],[object Object],[object Object],Persuasiveness of the Zelotec ad ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Perceived Honesty of the Zelotec ad Session 1 Session 3 Session 4 Session 5 Control Counterarguments Counterarguments Alone & Mnemonic links ,[object Object],[object Object],RESULTS Control Counterarguments Couunterarguments Alone & Mnemonic links Session 1 Session 3 Session 4 Session 5 Session 2 Counterarguments plus links 1 week 1 week Session 2 Counterarguments Alone Session 2 Control ad Session 5 Zelotec ad 1 week 1week Session 3 Zelotec ad Session 4 Zelotec ad Session 1 Zelotec ad Zelotec ad ,[object Object],[object Object],Correspondence should be addressed to: Petia K. Petrova, PhD, Dartmouth College, Petia.K.Petrova@gmail.com

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