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Changing communications environment How to deal with it Chester Zoo case
The Evolution of Communication ,[object Object],[object Object],[object Object],[object Object]
Traditional Communication Model Figure 1
Improving Communication Through Dialogue ,[object Object],[object Object],[object Object],[object Object],[object Object]
Two-way Communications Model Figure 2
New Age Communication ,[object Object],[object Object],[object Object]
Peer-to-peer Type of Communication ,[object Object],[object Object]
Social Media and user-generated content ,[object Object],[object Object],[object Object],[object Object]
The Corporate Website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Make Visitors Spend More Time With You ,[object Object],[object Object]
Chester Zoo ,[object Object],[object Object],[object Object],[object Object]
Chester Zoo ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Zoo ’ s Website ,[object Object],The website is highly interactive which makes it interesting for the customers. This is a pre-purchase touchpoint exploited extremely well.
The Zoo ’ s Website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Implications of changes in communication ,[object Object],[object Object],[object Object],[object Object]
References: ,[object Object],[object Object],[object Object],[object Object],[object Object]
References: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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