What does the global labor market look like today as well as challenges and opportunities related to (a) youth unemployment and (b) widening gap between youth and adult unemployment. What is the labor market predicted to look like in the near future. What are global trends? Tomorrow’s labor market is defined by today’s youth – the generations Y&Z - Who are they and how are they different from today’s workforce? - Look at the spectrum, ranging from those threatened by unemployment to those who will be leading figures in tomorrow’s world. Leaders of tomorrow: What are their career options and what do they want and expect from work? Challenges and Opportunities for organizations when facing tomorrow’s leaders What is the role of entrepreneurship & intrapreneurship - How did the importance of the phenomenon change over the past two decades - How can organizations harness the entrepreneurial potential of tomorrow’s leaders? Trends in the domain of entrepreneurship – An ecosystem perspective - What are entrepreneurial ecosystems and their main components - What does this mean in an organizational context? How can organizations build internal ecosystems of innovativeness and intrapreneurship to attract, reward and retain tomorrow’s talents? Implications and recommendations for organizations on how to best implement a culture and structure that will get them the best talents. - Detailed analysis of the culture, nurturing the free flow of creative ideas, reward systems that foster entrepreneurialism, a novel approach of funding creative ideas, mechanisms to retain talents and tomorrow’s leaders.

1. Intra(Entre)preneurial Solutions to Recruit
and Retain Tomorrow’s Leaders
Dr. Peter Vogel

2. Outline
The Youth Labor Market
• Youth unemployment crisis and a war for talents
• Causes and drivers
The Next Generation
• Generational changes & next Gen Profiles
• What tomorrow’s leaders expect
What You can Do to Recruit and Retain Tomorrow’s Leaders
• Recruiting trends
• Entrepreneurship as career choice
Intrapreneurship Ecosystems: Unleash the Talent of Future Leaders
• The Workplace of the Future
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3. I: Youth Labor Market Crisis
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4. Youth Unemployment vs. War for Talents
Youth Unemployment
• 75m young people officially unemployed
• (ILO, 2013)
• Particularly high in developed world
War for Talents
• Only a myth as predicted in 90s? Yes & no
• One in three employers have difficulties
finding qualified personnel (Manpower)
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5. Youth Unemployment Europe
24%
+
58%
Data Source: Eurostat
Youth (< 25 years)
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6. Youth Unemployment OECD
Data Source: OECD (Feb 2012)
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7. Youth Unemployment Worldwide
Source: ILO (2013)
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8. Youth Unemployment: Lost Generation
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9. Youth Unemployment: Causes
Generational Change
Lacking Experience
Aspirations
Biased Self-Evaluation
No Perspective
Skill Mismatch
No Guidance
Crisis
Baby Boomers
Lack of Credibility
No Career Vision
Increased Productivity
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10. Causes & Drivers: Mismatch
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11. II: Understanding the Next Gen
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12. Digital Natives
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13. Evolution
Revolution
Generational Change
The GI and Silent Generations (1901-1945)
•
•
Life before TV / WW I and WW II
Respect hierarchy
The Baby Boomers (1946-1964)
•
•
Work on typewriter / revolutions
Distrust authority
Generation X (1965-1982)
•
•
Work on word processor / tough economic times
Don’t trust anyone
Revolution
Generation Y (1982-1990)
•
•
Work on computer / growing up in stability
Environmentally conscious / Dual-income parents
Digital Natives (Gen Z) (1991 – present)
•
•
Virtually connected / exposed to a global competition
Worried about future / seek security / reduced loyalty
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14. Digital Natives
What will future anthropologists say about Digital Natives?
• Speed & convenience: always connected, act quick & reflect little
• Privacy: Low barrier to share private information
• Social skills / virtual life: Global virtual friends replace real ones
• Shift of basic skills: Many kids cannot write/read cursive
• Exposure to lots of information: Desensitization
• Global mobility: willingness & possibilities to move around
• Nationality: Sense of nationality will vanish due to blurring integrity
• Single life: Divorce rates increase, loyalty towards others decreases
Gen Z on the job market in 2014 / 2015
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15. Digital Natives – Career Choices
© Jobzippers
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16. III: Recruit & Retain Tomorrow‘s Talents
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17. Recruiting Trends
Some “Old” New Stuff
•
Mobile and video recruiting
•
Recruiting through social networks
•
Social headhunting
•
Webinars and virtual career fairs
Some “New” New Stuff
•
Customize the Job to the talent and not vice versa
•
Targeted and personalized recruiting
•
Re-focusing on corporate branding to stand out of the crowd
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18. By now you all should have this...
28 million fans
1 message, 28 mio readers…
Jobs in Social Media
Spread the jobs
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19. New Ways of Talent Recruiting
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20. New Ways of Talent Recruiting
Targeted and Customized Graduate Recruiting
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21. New Ways of Talent Recruiting
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22. Retaining Talents
What employers need to do to retain us at the company?
… less formal and bureaucratic and more open and empowering …
… say why they’re doing what they’re doing. Where can we go together? …
… creativity, choice and flexibility …
… create genuine values …
… MAP: mastery, autonomy, purpose …
… stock options …
… flexible work style… virtual team structure …
… 3Fs: fun, flexibility, and food …
… employers should get more comfortable with intrapreneurs …
.
.
.
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23. Workplace of the Future
New Organizational Structures
• Meaning: One’s contribution must fit into a bigger puzzle
• Vision: Give them a clear vision so they can have an impact
• Culture & Community: Create a strong community they identify with
• Flexibility: Be more flexible while still offering guidance
• Instant Rewards: Create small & instant rewards as opposed to big steps
• Social Media: Be open about social media. Don’t ban Facebook etc.
• Mentoring: Cross-generational mentorship
• Intrapreneurship: Building intrapreneurial ecosystems
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24. Embracing Entrepreneurship as a Career
Entrepreneurial Intentions of Students
• The % of people who want to start a company increases 10-fold after 5y
• There exists a large intention – action gap.
Employers can harness this potential by embracing entrepreneurship
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25. IV: Intrapreneurship Ecosystems
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26. Building Intrapreneurship Ecosystems
© The Entrepreneurs’ Ship®
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27. Building Intrapreneurship Ecosystems
Building A Culture of Innovation
• Live honest company values & share a clear vision
• Involve all employees in the idea generation process
• Embrace a culture that accepts failure
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28. Building a Culture of Innovation (1/3)
Honest Company Values
Netflix Corporate Values
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29. Building a Culture of Innovation (2/3)
Involve all Employees in Idea Generation
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30. Building a Culture of Innovation (3/3)
Embrace a Culture that Accepts Failure
“Only those who dare to fail greatly can ever achieve greatly” – Robert Kennedy
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31. Building Intrapreneurship Ecosystems
Creating an Architecture for Innovation
• Establish creative and fun workspaces
• Launch idea labs and flexible commercialization processes
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32. Building an Architecture for Innovation
Build Creative and Inspiring Workplaces
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33. Building an Architecture for Innovation
Launch Idea Labs and Places to Try New Things
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34. Building Intrapreneurship Ecosystems
Talent Management for Innovation
• Educate for creativity and innovation
• Customize rewards to the individual
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35. Talent Management for Innovation
Educate for Creativity and Innovation
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36. Talent Management for Innovation
Customize the Reward to each Employee
Monetary
Visibility
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More Challenging Tasks

37. Building Intrapreneurship Ecosystems
Communication and Collaboration for Innovation
• Pivot ideas with stakeholders
• Leverage the network through open innovation
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38. Communication and Collaboration
Pivot Ideas with your Stakeholders
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39. Communication and Collaboration
Leverage Networks through Open Innovation
Co-­‐Development
Venturing
Co-­‐Branding
Spin-­‐Offs
In-­‐
&
Out-­‐Licensing
Crowdsourcing
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40. Building Intrapreneurship Ecosystems
Creating a Marketplace for Capital
• Build entrepreneurial processes to select winning opportunities
• Balance M&A activities with intrapreneurship
• Create an internal crowdfunding portal
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41. Creating a Marketplace for Capital
Create an Internal Crowdfunding Portal
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42. Concluding Remarks
When building an Intrapreneurial Ecosystem, consider…
• Each ecosystem is unique à What is the USP?
• Developing an ecosystem requires a multi-stakeholder approach
• Intrapreneurship ≠ Entrepreneurship
• Bureaucracy blocks innovation
• Holistic implementation
• Coordination and supervision
• Focus on heroes first
• Intra(Entre)preneurial culture is the key!
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43. Readings:
Vogel & Fischler-Strasak. Fostering Sustainable Innovation Within
Organizations: Building Intrapreneurial Innovation Ecosystems (Springer
Publishing, 2014)
Vogel. Avoiding a Lost Generation: Turning the Youth Unemployment Crisis into
an Opportunity (Palgrave MacMillan Publishing, 2014)
peter.vogel@entrepreneursship.org
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@pevogel
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