1. ENGLISH 2 + EPC
Presentation Slides for Report

2. 1. Ignatius Jee Shao Iang
2. Erica Chin
3. Yong Man Kit
4. Vincent Foong Wing Hoe
5. Pe Zhi Yong
Group Members:

3. History of Barber
- One of the oldest profession in the world
- Barbering was practised by prehistoric human way back in the glacier age
- Used to do weird stuff like surgery, bloodletting, extracting teeth, herbs administration
- Was known as barber-surgeon for more than 1000 years
- A degradation of barber art causes a downfall in the field
- Causes barbers to be group in the lowest social strata

4. Barber
Son and Dad Barber Garage Barbershop
in Georgetown, Penang in Kota Damansara, KL
Implementing an unique theme in a business proved to be extremely successful.

5. Location (Map)
Son and Dad Barber Garage Barbershop
53A, Acheh St, Pinang George Town, Pulau Pinang,
Malaysia, 10200
No 25, Jalan Teknologi 3/6B, The Core Sunsuria, Kota
Damansara, Petaling Jaya, Malaysia

6. History - Son and Dad Barber
- Business started in 2004, founded by Elyas Yunoos
- The founder was inspired by his father who was a hair stylist in the 1980s
- The shop used to be a hair salon until the year of 2011, where it became a
barber shop
- Used to be located at a small street behind Acheh Mosque
- Its new location provided tons of publicity as it is at a core zone
- The business is now extremely successful with estimated around 30
customer per day.

7. History - Garage Barbershop
- Business started in 2002, founded by Jay (Muhammad Firdaus)
- started learning hairdressing due to his love towards fashion at the age of 21
- worked in Penang as a part-timer one year after finishing his study
- moved to KL and worked in the extremely famous Joe’s Barber located at SS15, Subang as a
lead barber
- After quitting his job due to personal issue, he started his own shop which is Garage Barbershop
- Named Garage Barbershop due to it started in a garage
- Opened his own shop in Sri Gombak after having a great business
- Recently opened a new branch in Kota Damansara, which is where we went for interview

8. Brief Description
Son and Dad Barber Garage Barbershop
● Founded in 2004 by Elyas Yunoos
● Family business
● Provide haircut, shaving and hot
towel service (no kid service)
● Also sell pomades
● Customers are mostly regular
customers
● Small business
● No branches
● Open from 11am to 10pm
● Off on Friday
● Founded in 2002 by Muhammad
Firdaus (Jay)
● Is its own brand
● Provide haircut and shaving
● Has one branch
● Old shop located at Sri Gombak
● Open from 2pm to 10pm
● Off on Monday

9. Facilities
Son and Dad Barber Garage Barbershop
● 4 barber chairs and mirrors
● A long bench made of planks
and tires
● Several Air-conditioners
● 2 couch outside the shop
● Plentiful of lights (to make sure
the barbers can focus on their
work)
● 4 Hardware cases with barber
tools
● TV
● Washroom
● 2 barber chair (+ 1 for decorative
purpose)
● Multiple mirrors
● Several Air-conditioners
● 2 wooden old school-esque couch
outside the shop
● Plentiful of lights (to make sure the
barbers can focus on their work)

10. Services and Price
Son and Dad Barber Garage Barbershop

11. Interior Design and Decoration - Son and Dad Barber
Posters Outdoor
Posters Indoor
Old school barber tools
Music box
View of interior

12. Interior Design and Decorations - Garage Barbershop
Outdoor View Indoor View Recycled
Furnitures

13. Son and Dad Barber
Competitors
Garage Barbershop
New Light Hairdressing Salon
Hun Hoe Barber
Snob Hairdressing
Joe’s Barbershop & Kitchen
Shino Barbershop
Anas Barbershop

14. Son and Dad Barber Garage Barbershop
Competing Strategy
● RM30-40
● No extra during peak season
Pricing ● RM10-20
● Charge RM3-5 during peak season
● Hipster signage (hand-drawn)
● Through social media
● Price written on a blackboard
outside the shop
Advertisement ● Very distinct signage
● Through websites and social media
● Price written on a blackboard outside
the shop
● Haircut
● Hot towel
● Shaving
● Selling pomades
Services ● Haircut
● Shaving
● Kid haircut
● give a 1970’s classic-esque vibe Atmosphere ● very stylish and give a garagey feel
● Experienced barbers
● Very kind
● Uses high quality pomades from
both local and America
Quality of Service
and Product
● Experienced and talented head
barber
● Very kind
● Uses high quality pomades

15. ● No kid haircut
● Sell pomades
Services ● Has kid haircut
● 1 senior barber
● 3 junior barbers
● 1 cashier
Workers ● 2 senior barbers
● 6 junior barbers
● 2 cashiers
● Expand business Future plans ● Establish more branches
● Shop located on a busy street
● Cool theme
● Sell high quality pomades
Strategy ● Extremely talented and experienced
barber
● Elyas Yunoos Founder ● Muhammad Firdaus (Jay)
● Georgetown, Penang Location ● Kota Damansara, KL
● 11a.m. - 10p.m. Business Hours ● 2p.m.- 11p.m.
● Mostly regular customers
● No kids service
Target Market ● Male adults age between 25-35yo
● RM30 to RM40 Price Range ● RM15 to RM20
● RM10 for kids
Son and Dad Barber Garage Barbershop

16. Obstacle faced by new business
1. Lack of publicity
- not having at publicity from the start leads to low amount of customer
2. Lack of skillful worker
- new shops usually have little to no experienced workers, which might cause
dissatisfaction in customers
3. Customer’s preference
- everyone has their own barber/salon preference and will hardly try out a new
shop

17. Recommendation
Son and Dad Barber Garage Barbershop
1. Space
Consider expanding the shop as it can only
accomodate one customer at a time.
2. Pricing
The price range (RM30-40) is quite high. Lowering
the price might help attracting new customers.
1. Location
Located at a industrial area with low population.
Moving to a highly populated area might help boost
the business.
2. Product and Service
Consider providing service to woman and hot towel
service.

18. Conclusion
Son and Dad Barber
● Located in Penang
● Family business
● having plan to expand the business
● providing hair cut services and sell
pomades
● More experience in the market
Garage Barbershop
● Located in Kuala Lumpur
● A hobby rather than job
● having plan to expand the business
● providing adult and kid haircut only
● Relatively newer to the market