Public Relations In The New World Of Distributed Influence
•Download as PPT, PDF•
3 likes•976 views
This session will focus on the new realities of public relations in the emerging bottom-up world. The assumption is that influence patterns are changing and that individual experts, using various online tools of expression, are increasingly defining the business agenda and the priorities for mainstream media. We look at how to interact with these people - most of whom who don't meet the traditional media profile - how to optimize their influence and audiences and how to measure results.
![[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Public Relations In The New World Of Distributed Influence
Similar to Public Relations In The New World Of Distributed Influence (20)
More from Paul Gillin
More from Paul Gillin (20)
Recently uploaded
Recently uploaded (20)
Public Relations In The New World Of Distributed Influence
- 1. Public Relations In The New World Of Distributed Influence Paul Gillin QUALCOMM November 9, 2009
- 3. Choosing Tools Blog Podcast Video Social Network Private community Review engine Virtual world Build community ☻ ☻ ☻ ☻ ☻ ☻ Counter negativity ☻ ☻ ☻ ☻ Crisis management ☻ ☻ ☻ ☻ ☻ ☻ Customer conversation ☻ ☻ ☻ ☻ Expose employee talent ☻ ☻ ☻ ☻ ☻ Generate web traffic ☻ ☻ ☻ Humanize the company ☻ ☻ ☻ ☻ ☻ Market research ☻ ☻ ☻ ☻ ☻ Media relations ☻ ☻ ☻ ☻ ☻ Generate new product ideas ☻ ☻ ☻ ☻ ☻ Product promotion ☻ ☻ ☻ ☻ ☻ ☻ Customer service ☻ ☻ ☻ ☻ Customer feedback ☻ ☻ ☻ Frand advocates ☻ ☻ ☻ ☻ ☻ Sales leads ☻ ☻ ☻ ☻ ☻ ☻
- 8. Bookmarking and RSS Social Media Search Professional networks
- 10. Source: Barbara French
- 11. Look for authority and fans This one looks promising
- 12. Fans share passion Tag cloud shows interests
- 13. Blogroll leads to relevant sites So does commentary
- 14. And on her blogroll we find… Which takes us to…
- 15. Among its active contributors is Reba Haas Who turns out to be quite active…
- 16. Reba is an influencer!
- 17. Tags voip, telecom, telephony, AndyAbramson, WiFi, FMC, Fixed Mobile, Convergence, CallVantage, Vonage, Skype, GizmoProject, SightSpeed, Video Conferencing, Web Conferencing, Mobivox, Truphone
- 20. Blog: The Swiss Army Knife of Social Media
- 24. Group
- 31. “ The Gurus are the cornerstone of Clickable’s marketing strategy. Clickable's community program, led by the Gurus, now directly generates at least 50% of all new leads and customers and 400% more in new monthly advertising spend versus a year ago.”
- 33. Microblogging
- 35. 1.7 million followers 1.2 million followers 1.1 million followers 980,000 followers 473,000 followers
- 38. Begins as a tweet Becomes a blog entry Feeds a podcast Stokes a white paper That gets tweeted!
- 39. 32 million members 300 million members 44 million members 1 billion daily views 6 million daily visitors 50 million members 10 million members 1 million daily visitors 1.5 million daily visitors
- 41. Then RSS enables automatic syndication to any computer that accepts RSS feeds. It’s free, automatic distribution. Now Server User Search
- 43. Needs Definition Product Architecture Iterative Development Field Testing Viral Marketing Peer Support Product lifecycle
- 44. Tweets Blog entries Conversation
- 46. Facebook Fans Announcements Mailing List Repurpose media Feedback/testing
- 47. Profiles are essential Efficient contact management Recommendations cement relationships
- 48. Advice is social capital Company research Six degrees of connection
- 49. Research Groups Expertise Syndication
- 52. Paul Gillin 508-656-0734 [email_address] www.gillin.com Twitter: pgillin Available on Amazon or from www.NewInfluencers.com Available on Amazon or from www.SSMMbook.com Subscribe to my free weekly newsletter at gillin.com
Editor's Notes
- Great slide capture of some of the key players so far
- By committing to the program for one year, the Insiders agreed to: Participate in Intel-focused events throughout the year for education purposes Provide feedback on Intel’s social media activities so that Intel could develop best practices In return, the Insiders would receive special “inside” access to Intel embargoed news, executive dialogues, exclusive events and visibility on Intel social web properties. We continuously engaged them with the brand by publicly disclosing that we were seeding them the latest Intel-powered devices on the market, consulting them for advice and feedback prior to most major online community engagements, and integrating them into Intel campaigns.
- The Gurus are the cornerstone of Clickable’s marketing strategy. Clickable charged the Gurus with patrolling online search-marketing communities like Google AdWords, WebMasterWorld, and Microsoft adCenter. In addition, the Gurus submitted a weekly cutting-edge lesson to the Official Clickable Blog, and answered customer questions in Clickable Forums. After a year of service and evangelism, the Gurus have made a measurable impact on Clickable’s bottom line: The program drove a 400% increase in new monthly ad spend on the Clickable Platform versus the previous year. This is significant because Clickable’s business model is to charge 5% of total spend managed. The company’s board of directors has committed to indefinite investment and continuation of the program.