A host of new online tools are now available that small business owners can use to showcase their expertise, find new customers and build their businesses. Blogs, podcasts, digital video and social networks are revolutionizing markets, offering business owners new ways to find and connect with customers around the world at little or no cost. This session introduces the most popular social media concepts and provides step-by-step advice on how to put them to work for your business.

1. Turbo-Charge Small Business Marketing with Social Media Paul Gillin PMA09 March 4, 2009

3. 2008 Newspaper Layoffs Source: Erica Smith (graphicdesignr.net)

4. Traditional Communications

5. New Reality

6. Meet the New Influencers Steve Hall Philipp Lenssen Paige Heninger & Gretchen Vogelzang

9. Whom Do Consumers Trust? Percent who trust each source Source: Nielsen, Oct., 2007

10. The Many Arms of Social Media Cost to user = $0

11. Blogs – Global Podium

12. Podcasts: Audio Personality

13. New Kids On The Block

14. Just One Guy Technorati rank: 714 Technorati fans: 146 Google Indexed pages: 3,760 Alex ranking: Top .17% Inbound links: 10,542 Del.icio.us bookmarks: 2,068 New York Times citations: 136 Computerworld citations: 193 InformationWeek citations: 72 Newsletter subscribers: 130,000

15. Small business

16. Self-Appointed Celebrities

17. Embrace Niche Markets

19. Go Where Customers Are

20. Put Communities to Work Needs Definition Product Architecture Iterative Development Field Testing Viral Marketing Peer Support Product lifecycle

21. The Power of Friending Profile Friends Groups

25. Search Optimize

26. Promote Yourself

27. Promote Others

28. Tweet Your Stuff

29. Ancillary Products Sponsored newsletters Books Sponsored podcasts Guides/calendars/coffee-table books Contests

30. Thank you! Paul Gillin 508-202-9807 [email_address] www.gillin.com Twitter: @pgillin Available on Amazon or from w ww.NewInfluencers.com Available on Amazon or from www.SSMMBook.com