1. Name: Mark Smith Music Video: Noel Gallagher – AKA… What A Life
Narrative – What is the story of the music video, characters, settings, conflicts, Mise-en-scene (What colours, sets and props are used? Why?)
resolutions?
At the start of the video the couloirs are dark colours like black, dark reds, dark blues; but
Considering this particular music video is part of a trilogy it’s hard to describe and half way through the video the colour scheme changes form dark to light. I think this is
explain it without talking about the other two videos. This video on its own doesn’t because the song is is about life and to show the dark side of life a dark colour scheme works
make any sense and works really well as a concept video, the song and the video don’t well like a light colour scheme works well to show the good side of life.
have any real similarities. The only thing I can say about this video to match it to the
song is that the song is about life being crazy and what you make it and in the video it
shows the different aspects of life and the ups and downs you have to go through.
Target Audience – Who is the music video for?
Teenagers and older
People that follow Britpop/indie/alternative rock, type music.
Old followers of oasis that have are looking at something new to listen to after the oasis
split.
Editing – Describe the different editing choices made
The editing is fast with lots of quick cuts to different types of shots, the video has had a film
Camera Shots – What shots are used and why?
grain effect put on it to make it seem old and rustic. The editing really matches the
In this video they have a lot of different shots ranging from extreme close up and long uniqueness of the song and the music video trilogy.
shots. They use extreme close ups to show the emotion of the characters and they also
use long shots so the viewer can see the surroundings
Music Video style – What style is used and why?
The style of the music video is a concept; the music video has no real story line and isn’t
related to the song at all, although the video is part of a continues music video narrative
containing two other music videos. The music videos from ‘The Death of You and me’, ‘AKA…
What A Life’ and ‘If I Had A Gun’ all link us to create a story that is spread across three music
videos. Once all three songs where realised Noel brought out a fourth video featuring all
three songs in a short film called ‘Ride The Tiger’ telling the complete story.
http://www.youtube.com/watch?NR=1&v=6-e3ywvBd5I&feature=endscreen – Ride The
Tiger.
http://www.youtube.com/watch?v=kFx_IniNjfE&feature=relmfu – The Death of You And Me
http://www.youtube.com/watch?v=d6m03FUYaTM&feature=relmfu – AKA… What A Life
http://www.youtube.com/watch?v=1NMUDb3Ewhs&feature=relmfu – If I Had A Gun