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Crm Enterprise Rent A Car Case Study
- 1. Enterprise rent-a-car By, Nipun Mehra, Melissa Zephir, Delphine Ilous, Devanshi Patel, Larry Sultan “ We’ll pick you up.”
- 3. About the Company …
- 6. Figures
- 13. Company’s Message "Take care of your customers and employees first, and growth and profits will follow.“ Jack Taylor
- 14. So, in these days of "Customer No-Service," it is refreshing to experience the following: • To be offered cold drinks on a hot summer day. • To be recognized and addressed properly by your last name ... pronounced correctly, by the way. • To be telephoned the day after you rent a car just to make sure everything was okay. • And to be treated in an extremely professional and personable manner during the entire experience.” The words of the CEO … (showing that CRM is truly at the heart of the company) "All of your systems have to be customer focused and probably more important, your people need to be customer focused," he explains.
- 15. “ The goal of the company is to exceed customer expectations. We build loyal, long-term relationships with our customers and neighbors by treating them fairly, meeting their needs and earning their trust. “
- 21. ROI CRM and Success of the Company
- 24. Competition How does Enterprise STAND OUT ?
- 30. References http://money.cnn.com http://aboutus.enterprise.com www.thetimes100.co.uk/ case - study http://favorcenter.net http://www.netpromoter.com