2. Perspective
ο Why is Internet Marketing Important?
ο Email
ο 107 trillion βEmails sent in 2010.
ο 294 billion β Average number of emails sent
per day.
ο 2.9 billion βEmail accounts worldwide.
ο Websites
ο 255 million βWebsites as of December 2010.
ο 21.4 million β New websites in 2010.
3. Perspective
ο Why is Internet Marketing Important?
ο Internet Users
ο 1.97 billion β Internet users worldwide (June
2010)
ο 266.2 million β Internet users in North
America.
ο Social Media
ο 152 million β The number of blogs on the
Internet
ο 25 billion β Number of sent tweets on Twitter
in 2010
ο 600 million β People on Facebook at the end
of 2010.
4. Overview
ο Blog
ο Persona
ο Blog Posts
ο Social Media
ο Performance Summary
5. Blog
ο What is the blog about?
ο Entertainment Ward
ο Latest & Greatest in the world of
entertainment
ο Why I chose this topic?
ο Great Topic for a blog
ο Interested in Entertainment
ο Newsworthy
ο Fun to write
6. Persona
ο Name: John Smith Age: 20
ο College Student & Works Part-Time
ο Main interest in Entertainment
ο Likes to keep up with latest news,
release dates and reviews
ο Experienced in Social Media usage
7. Blog Topics
ο Superbowl XLVI - New York Giants vs New England Patriots
ο Van Halen - A Different Kind of Truth
ο The Amazing Spider-Man Trailer
ο The Walking Dead Mid-Season Premiere
ο The Avengers Movie Trailer
ο The Simpsons 22 Short Films about Springfield
ο South Park (16th Season Premiere) Reverse Cowgirl
ο The Walking Dead (Season 2 Finale) Beside The Dying Fire
ο Kiss & MΓΆtley CrΓΌe Co-Headlining Tour in "The Tour" 2012
ο WWE Wrestlemania 28 - Once in a Lifetime
ο South Park - Butters Stotch "The Inner Childβ
ο DragonForce - The Power Within
8. Social Media
ο Facebook
β’ http://www.facebook.com/EntertainmentWard
ο Twitter
β’ https://twitter.com/#!/entertainward
ο YouTube
β’ http://www.youtube.com/user/EntertainmentWard
ο Pinterest
β’ http://pinterest.com/EntertainWard/
9. Summary
ο Blog
ο 667 Visits
ο 543 Unique
ο 81.40% New
ο 18.59% Returning
ο 1,529 Pageviews
ο 30 countries visited
ο Traffic Types
ο 71.96% referral
ο 18.89% direct
ο 9.41% organic
ο Top Sources β Reddit, Direct & Facebook
10. Facebook Insights
ο Facebook
ο 64 Likes
ο 6 People
Talking about
ο 172 total reach
ο Built huge
amount of
traffic to the
blog
11. Summary
ο Twitter
ο 72 Followers
ο 109 Following
ο 102 Tweets
ο Did not help
build traffic to
blog
12. Summary
ο YouTube
ο 13 Videos
ο 6 Views
ο 3 Subscribers
ο Did not help
build traffic to
blog
13. Summary
ο Pinterest
ο 10 Followers
ο 13 Following
ο 4 Boards
ο 41 Pins
ο Did not help
build traffic to
blog
14. Summary
ο Hudspot Grader
ο Received great
scores
ο Fluctuated through
the semester
ο Helped to show
the progress of the
blog and what to fix
15. Business Review
ο Key Learnings/Indicated Actions
ο Blog
ο Facebook
ο Twitter
ο YouTube
ο Pinterest
ο Social Bookmarks β Reddit & Digg
16. Key Learnings: Blog
ο Positive Results
ο Steady climb in visits from week 8-14 with 667
visits in total
ο Traffic Types
ο 71.96% referral (Mostly from Reddit & Facebook)
ο 18.89% direct
ο 1,529 total pageviews & 2.29 Pages per visits
ο Average Time on site 00:04:20
ο Gained 7 Subscribers to blog
ο Negative Results
ο Bounce rate of 69.57%
17. Indicated Actions: Blog
ο Increase Social media use to:
ο Build awareness
ο Interact with visitors
ο Post consistently
ο Content is key
ο Include tags and keywords in each post
ο Write for SEO to stay on top of search
engines
ο Create videos that relate to blog
ο so visitors stay on blog longer to increase
the bounce rate
18. Key Learnings: Facebook
ο Positive Results
ο Steady increase in likes, which totaled 64
ο Peak total people talking about page was 19
ο Peak total weekly total reach was 389
ο Huge audience that built lots of traffic to my
blog
ο Negative Results
ο Lost a few likes from my page
19. Indicated Actions: Facebook
ο Post more often to:
ο Build conversation on page
ο Reach a wider audience
ο Post on other pages to:
ο Build awareness to people who have no
relation to the blog
ο Tie in other social media elements to
have consistency and create versatility
20. Key Learning: Twitter
ο Positive Results
ο Tweeted 102 times
ο Following 109 accounts
ο Steady increase of followers with a total of 72
followers
ο Including Johnny Solinger of the band Skid Row
ο Negative Results
ο Did not build traffic to the blog
ο Lost several followers from page
21. Indicated Actions: Twitter
ο Tweet more often:
ο One tweet per day is not enough to gain
extra followers or build awareness
ο Engage with other Twitter pages by:
ο Retweeting Tweets
ο Mentioning other pages
ο Make better use of Hashtags
22. Key Learning: YouTube
ο Positive Results
ο With little time spent on the YouTube page:
ο Gained a total of 3 subscribers
ο Had 13 videos in favourites playlist
ο Had 6 views
ο Negative Results
ο Did not build traffic to the blog
ο Minimal time spent on YouTube page
23. Indicated Actions: YouTube
ο Create video blogs
ο Create videos that relate to the blog
ο Create several playlists so each different
form of entertainment has its own
ο Like and favourite videos that relate to
the blog
ο Spend time on YouTube to build an
audience that can be referred to the blog
24. Key Learnings: Pinterest
ο Positive Results
ο Gained a total of 10 followers
ο Followed 13 other users
ο 4 separate boards for different types of
entertainment
ο With a total of 41 Pins.
ο Negative Results
ο Did not build traffic to the blog
25. Indicated Actions: Pinterest
ο Spend time on Pinterest
ο Create own pins so others can repin
them to their boards to build awareness
to the blog
ο Pin more often so boards are regularly
updated with new content
26. Key Learnings: Social Bookmarks
ο Positive Results ο Positive Results
ο Gained huge amount ο Gained several
of traffic to the blog Facebook shares and
with a total of 264 Twitter retweets from
referrals Digg users.
ο Negative Results ο Negative Results
ο Did not add to or ο Did not build much
create conversations traffic to the blog
with other Reddit
users
27. Indicated Actions: Social Bookmarks
ο Contribute to conversations to build
more awareness to the blog
ο Retweet and share other users post on
Facebook, so they may do the same
ο Spend more time on social bookmarking
sites to build awareness and create
conversations with other users
28. Recommendations
ο Website
ο Blog
ο SEO
ο Pay Per Click ads
ο Display ads
ο Social Media
ο Affiliate Marketing
ο Press Release
ο Email Marketing
ο Mobile Marketing
29. Recommendations
ο Website:
ο No plans for a website because this is a
stand alone blog where all the information
that is needed will be.
ο Blog:
ο No changes will be made to the blog, except
for more content posted on a regular basis
ο Search Engine Optimization Strategies:
ο Include labels in each post that relate to the
keywords for the blog
ο Include inbound & outbound links in posts
30. Recommendations
ο Pay Per Click ads:
ο These ads will appear on sites such as
Google and Yahoo.
ο The average cost per click for the ads is
$0.50.
ο Keywords Include:
ο Entertainment, Movies, Television, Music,
Games, Comics, Sports, Latest news, New
releases
31. Recommendations
ο Display Ads:
ο Used to attract people to build awareness to
the blog
ο Top 10 websites to put display ads:
ο YouTube
ο Billboard
ο Comedy Central
ο Cracked
ο Aint It Cool News
ο Huffington Post
ο ET online
ο IMDB
ο IGN
ο WWE
32. Recommendations
ο Social Media:
ο There is a social media campaign already in
place to build awareness and traffic
ο Campaign Includes:
ο Facebook
ο Twitter
ο YouTube
ο Pinterest
ο Social Bookmarking sites
ο Affiliate Marketing:
ο Does not apply to my business
33. Recommendations
ο Social Media Press Releases:
ο New press release at the
beginning of each month
ο Help to keep visitors up to
date with all the new content
that will be posted for the
month
34. Recommendations
ο Email Marketing:
ο New email sent out to
email subscribers at the
beginning on each month
ο Let subscribers know about
upcoming content and
interact with the blog
35. Recommendation
ο Mobile Marketing:
ο Tabs for each social
media element of the
marketing campaign
ο Users can read each
blog post directly from
the app
ο Users can also share
information on social
media websites
36. Rationale
ο SEO strategies will help more people find my blog
due to being near the top of search engines
ο Only change to the blog that is needed is more
consistent posting
ο PPC and Display ads are great tools to push traffic
from other websites to the blog
ο Social Media will have one consistent message
and build awareness of the blog
ο Press Releases & Email Marketing are great tools
to keep viewers up to date with the latest content
and information
ο Mobile Marketing allows access to the blog from
anywhere and will be a major force in marketing in
the coming years
37. Thanks for listening to
my presentation
Peter Hughes
MKTG 404 - 2M
April/24/2012