This song by Nickelback discusses making the most of each day and living life to the fullest without regrets. The document provides background on the band Nickelback and analyzes the lyrics, rhythm, sounds, imagery and themes of the song. It also explores how the meaningful lyrics and themes of appreciating life could relate to marketing a product to consumers.

1. IMMORTAL TEAM
If Today Was Your Last Day – NickelBack

2. Outline
i. Reasons for choosing the song
ii. Artists
iii. Lyrics
iv. Rhythm
v. Sounds
vi. 5 senses
vii. Images
viii. Product
ix. Poem

3. Reasons for choosing this song:
▪ Wonderful lyrics and melodies.
▪ Related to our belief in life.
▪ Brings happiness and faith to life.

4. Artists:
▪ NickelBack is an Canadian Rock band formed in 1995 in Hanna,
Alberta.
▪ Band’s members:
– Chad Kroeger (lead vocalist – rhythm guitarist)
– Ryan Peake (keyboardist and backing vocalist)
– Mike Kroeger (bassist)
– Daniel Adair (drummer)

5. Artists:
▪ NickelBack is one of the most successful Canadian band:
– sold more than 50 million albums worldwide
– ranking as the eleventh best-selling music act
– the second best-selling foreign act in the U.S. of the 2000s.
▪ The song “HowYou Remind Me” won:
– Hot 100 Single of the Year
– Hot 100 Airplay Single of the Year
– Hot 100 Single of the Year by Duo/Group
– Top 40 Rock Track of the Year

6. Lyrics
My best friend gave me the best advice
he said each day's a gift & not a given right
leave no stone unturned
leave your fears behind
& try to take the path less travelled by
that first step you take is the longest stride
if today was your last day
& tomorrow was too late
could you say goodbye to yesterday?
would you live each moment like your last?
leave old pictures in the past?
donate every dime you had?
if today was your last day

7. Lyrics
Against the grain should be a way of life
what's worth the price is always worth the fight
every second counts 'cause
there's no second try
so live like you're never living twice
don't take the free ride in your own life
if today was your last day
& tomorrow was too late
could you say goodbye to yesterday?
would you live each moment like your last?
leave old pictures in the past?
donate every dime you had?
would you call those friends you've never seen?
reminisce old memories?
would you forgive your enemies?
would you find that one your dreaming of?
swear up & down to God above
that you'll finally fall in love?
if today was your last day

8. Rhythm
▪ This song is meant to open your mind.
▪ Live your life your way.
▪ Make friends.
▪ Forgive enemies and take a chance.
▪ Don’t let anyone tell you what to do.
▪ Find your one and only.

9. Rhyme
▪ My best friend gave me the best advice
He said each day's a gift and not a given right
Leave no stone unturned, leave your fears behind (Approximate)
And try to take the path less traveled by (External rhyme)
That first step you take is the longest stride
▪ If today was your last day
And tomorrow was too late
Could you say goodbye to yesterday?
▪ Would you live each moment like your last? (end rhymes)
Leave old pictures in the past

10. Rhyme
▪ Against the grain should be a way of life
What's worth the prize is always worth the fight
Every second counts 'cause there's no second try (Approximate)
So live like you'll never live it twice
Don't take the free ride in your own life
▪ Against the grain should be a way of life. (end rhymes - internal
rhyme)

11. Sounds:
▪ He said each day's a gift and not a given right – (G – sound –
consonance)
▪ If today was your last day and tomorrow was too late – (T – sound –
consonance)
▪ Against the grain should be a way of life – (G- sound – assonance)
▪ If today was your last day and tomorrow was too late – (L- sound –
consonance)
▪ Reminisce old memories (I – sound – assonance)

12. 5 Senses:
▪ My best friend gave me the best advice – (hearing – gave me the best
advice)
▪ Would you call old friends you never see? – (Sight- see)
▪ He said each day's a gift and not a given right – (hearing – said)
▪ Would you make your mark by mending a broken heart? – (touch –
mending)

13. Images:
Simile:
▪ Would you live each moment like your last?
▪ So live like you'll never live it twice
Metaphor:
▪ He said each day's a gift and not a given right
▪ That first step you take is the longest stride
▪ If today was your last day
▪ And tomorrow was too late

14. Images:
Alliteration:
▪ Would you live each moment like your last?
Leave old pictures in the past
▪ Reminisce old memories
Would you forgive your enemies?
▪ Swear up and down to God above
That you finally fall in love

15. Images:
Hyperbole
 That the first step is the longest strike
 You know it's never too late to shoot for the stars
 Donate every dime you have?
Idiom
 Leave no stone unturned
Personification
 Could you say goodbye to yesterday?

16. Product

17. TARGET MARKET
▪ Demographic segmentation
Age: all age group, especially 12-30
years old
Gender: both gender.
Life style: mobile generation
Personality: fun, joy, entertainment
loving…
Income- segments: different income
level
▪ Psychographics segmentation: who
want to show their status.

18. How Coca-Cola appeal to consumers?
▪ Using red colors for packaging and
logos.
▪ The packaging with sexual sign attracts
people.
▪ The commercials with jingles and songs
▪ Using of vicarious reinforcement.
▪ Appealing to different subcultures by
stressing out different values.

19. HOW THE SONG RELATE TO THE PRODUCT
▪ Respect the moment you have:
“Every second counts cause there's no second try
So live like you’re never living twice
Don’t take free ride in your own life”

20. HOW THE SONG RELATE TO THE PRODUCT
▪ Do meaningful things and forgive enemies
If today was your last day
And tomorrow was too late
Could you say goodbye to yesterday?
Would you live each moment like your last?
Leave old pictures in the past
Donate every dime you have?
Would you call old friends you never see?
Reminisce old memories
Would you forgive your enemies?

21. HOW THE SONG RELATE TO THE PRODUCT
▪ Appreciate what you have:
If today was your last day
Would you make your mark by mending a broken heart?
You know it's never too late to shoot for the stars
Regardless of who you are
So do whatever it takes
'Cause you can't rewind a moment in this life
Let nothin' stand in your way
Cause the hands of time are never on your side

22. How effective??
▪ A drink releases the sadness
▪ Share joy with friends
▪ A wonderful gift for family in Vietnam

24. Poem
When you’re tired and need a rest
Relax with a Coke for it’s the best
Because it wins all the taste tests
How can you win the “Golden Chest”
You can’t without a Coke
Without it, you enjoy a joke
So drink up and have a lot of fun with Coke

25. THANK YOU FOR YOUR LISTENING