A presentation describing my design piece, an illustrated eBook on the subject of evolution.

1. Donna Quinn
Author and illustrator of
R-evolution
an eBook that explores the wonders
of the creation of the universe, the
origin of life on earth and fascinates
at one of its most unusual species…
us

2. WHAT IS MY PRODUCT?
My product is an illustrated eBook on the subject
of evolution and human psychology which will be
written, designed and self-published online.
It will be highly visual; I want to create the
fusion of well written words alongside
energetic imagery; not only to compliment
but enhance what the writing is about.

3. Why an ebook?
eBooks and other forms of digital
print are instantly available at the
touch of a button and they’re
competitively priced
L a s t ye a r, A ma z o n
reported that sales of
eBooks exceeded sales
of paperbacks by almost
15%
Compared to paper and
ink, eBooks are
inexpensive to
distribute and allow easy
and rapid download of new
content.
The sale of eBooks was
131% higher in
January than it was a
ye a r e a r l i e r.

4. MY UNIQUE SELLING POINT
At the moment the title of my
eBook is ‘R-evolution’. I like
the idea that my work will
‘revolutionise’ the way people
look at themselves and the
world around them.
My eBook is for people who want to learn
about the subject of evolution and the human
p s y c h e i n a n e x c i t i n g w a y. M y a i m i s t o n o t
only explain how the earth and life as we know
it came to be; I want to look deeper into the
wonderful species that is the human being.

7. Who will be my main competitors?
Richard Dawkins
Steven Pinker
Daniel C. Dennett
All three of these men are the
top specialists in their field,
I still maintain that I have an
edge on the techniques I’ve used
to make my eBook stand out from
the rest.

8. How I propose to promote and sell my product
For any book, quality is the most
important
Create a compelling cover and write
a riveting description of my eBook
Author Central
Social networks present a free way
to connect with potential readers
I can create a print-on-demand
version of my eBook using ‘Create
Space’ to ensure it will be available
in both digital and physical formats
off of the same Amazon.com page
Amazon’s Associates program

9. How much will I charge for my eBook?
I’ve looked at Amazon’s top 100
non-illustrated and illustrated
books
For the non illustrated top 100,
there were only 15% of books
priced above £5 and 51% price
below £2.50
For the illustrated top 100,
there were 16% priced above £5
and a massive 65% priced below
£2.50
Because I’m self publishing
online, there’s little cost in
printing and as I’m doing all the
editing and formatting myself,
there’s little cost in creation

10. How will my i.p. be protected?
I will be uploading my eBook as a html
document which Amazon converts to
their kindle content format (AZW
Amazon agrees to protect my copyright
on their website.
The 70:30 royalties percentage
agreement includes a basic advertising
package.
They will recommend my eBook to
anyone who is browsing for books on
the subject of evolution or science.

11. Social proofing
I have selected proof readers who are
helping me through the writing process
and helping me write to the best of my
abilities
My eBook will be published online in
mid August.
I want to receive feedback and sales
figures in time for my hand-in in
September to validate the saleable
value of my year’s work.

12. TARGET MARKET
How many users are there?
What age are they?
What else do they use/read/view?
How many times a day will the
user use the object?
What are they interested in?
What will the customer get in
return for his/her investment?
How did they manage without
your new design?

13. SURVEY RESULTS

14. The evoluTion of ideas…
I have a few methods of madness that lead me
through this personally uncharted territory;
I read,
I watch,
I learn,
I draw,
I paint.
The following slides are an insight into how I
work, this is how my vision of R-evolution is
unfolding…

27. Are there other forms of potential income apart from the sales of the
eBook?
There are many ways in which I can generate interest in the eBook and
promote merchandise associated with it at the same time. I’m currently
researching cheap and efficient ways to use some of my strongest illustrative
designs and transferring them to t-shirts with quirky catchphrases, mugs, key
rings, posters. These are all fast sale products that can maximize my
financial return for my product

32. This project has opened my eyes to the bigger
picture.
I strongly believe that the worst crime we can
commit onto ourselves is to close our minds to new
revelations in science.
True science and true religion are exactly the same
thing, so we should be brave enough to stand up
and ask the big questions, and be ready for some
of the big answers.

33. This is an eBook like no other, it’s
the key to an exciting world of
discovery that might have seemed
too daunting to dive into before.
Let this be the new ‘Good Book’
that evolves with the times and
leads people to the answers
they’ve been searching for…